How to Create a Powerful Capability Statement (Step-by-Step)

How to Create a Powerful Capability Statement (Step-by-Step), available at $79.99, has an average rating of 4.4, with 34 lectures, 2 quizzes, based on 112 reviews, and has 677 subscribers.

You will learn about Learn what is a capability statement Templates to help you get started Learn how to create your own capability statement Discover the 7 Keys to success in the government market Learn how to find agencies and prime contractors Learn how to appropriately market your capability statement Sample marketing emails Plus much more…. This course is ideal for individuals who are Small businesses or Capture managers, sales and BD professionals or Struggling government contractors or Individuals interested in the government market or IT companies or Construction companies or Anyone trying to break into the government space or Women owned small businesses (WOSB) or Service Disabled Veteran Owned Small Businesses (SDVOSB) or 8a Certified companies or Hubzone certified companies or Section 3 companies or Minority owned businesses It is particularly useful for Small businesses or Capture managers, sales and BD professionals or Struggling government contractors or Individuals interested in the government market or IT companies or Construction companies or Anyone trying to break into the government space or Women owned small businesses (WOSB) or Service Disabled Veteran Owned Small Businesses (SDVOSB) or 8a Certified companies or Hubzone certified companies or Section 3 companies or Minority owned businesses.

Enroll now: How to Create a Powerful Capability Statement (Step-by-Step)

Summary

Title: How to Create a Powerful Capability Statement (Step-by-Step)

Price: $79.99

Average Rating: 4.4

Number of Lectures: 34

Number of Quizzes: 2

Number of Published Lectures: 34

Number of Published Quizzes: 2

Number of Curriculum Items: 36

Number of Published Curriculum Objects: 36

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn what is a capability statement
Templates to help you get started
Learn how to create your own capability statement
Discover the 7 Keys to success in the government market
Learn how to find agencies and prime contractors
Learn how to appropriately market your capability statement
Sample marketing emails
Plus much more….

Who Should Attend

Small businesses
Capture managers, sales and BD professionals
Struggling government contractors
Individuals interested in the government market
IT companies
Construction companies
Anyone trying to break into the government space
Women owned small businesses (WOSB)
Service Disabled Veteran Owned Small Businesses (SDVOSB)
8a Certified companies
Hubzone certified companies
Section 3 companies
Minority owned businesses

Target Audiences

Small businesses
Capture managers, sales and BD professionals
Struggling government contractors
Individuals interested in the government market
IT companies
Construction companies
Anyone trying to break into the government space
Women owned small businesses (WOSB)
Service Disabled Veteran Owned Small Businesses (SDVOSB)
8a Certified companies
Hubzone certified companies
Section 3 companies
Minority owned businesses

HOW TO CREATE A POWERFUL CAPABILITY STATEMENT.. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market.

After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts.

As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the “economic injustice” which exists in the government market.

In this course, you’ll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you’ll need to have a literature that speaks to your audience.

This course guides you step-by-step on how to create a capability statement. It explains why you need one, what are the components and how to use it.

In this course you’ll also receive guidance on how to find an agency so you can market your capability statement to. You’ll learn 7 important keys to unlock more contract opportunities. You’ll also receive templates and samples so you don’t have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly.

This is your opportunity to grow your company in the $500 billion government market. Use this course to help you to create your marketing capability statement for the largest customer in the world.

Course Curriculum

Chapter 1: Getting Started

Lecture 1: Course Overview

Lecture 2: Introduction – A Little About Me

Lecture 3: DISCLAIMER NOTICE

Chapter 2: What's the Big Deal About Capability Statements

Lecture 1: Marketing Mistakes to Avoid

Lecture 2: Why You Need a CS and The Benefits

Lecture 3: A Bad Capability Statement is Like Having No Capability Statement

Chapter 3: What is a Capability Statement?

Lecture 1: What is a Capability Statement?

Lecture 2: Selecting the Right Version

Chapter 4: Components of a Capability Statement

Lecture 1: The 6 C's of a Capability Statement

Lecture 2: Links to Accessing Codes

Lecture 3: First C: Codes

Lecture 4: Second C: Core Competencies

Lecture 5: Third C: Company Data

Lecture 6: Fourth C: Corporate Expertise/Differentiators

Lecture 7: Fifth C: Clients – Past Performance

Lecture 8: Sixth C: Contact Information

Chapter 5: Creating Your Capability Statement

Lecture 1: How to Create and Format Your Capability Statement

Lecture 2: Sample Capability Statements

Lecture 3: Use these templates to create your Capability Statements

Chapter 6: Marketing Your Capability Statement

Lecture 1: 7 Keys to Success in the Government Market

Lecture 2: Relationship Triangle

Lecture 3: It's not about who you know!

Lecture 4: Who's Your Audience?

Lecture 5: Opening Doors to New Relationships

Lecture 6: How to Find Your Target Audience

Lecture 7: Marketing to the Department of Defense

Lecture 8: Subcontracting as a Starting Point

Lecture 9: Marketing your small business to large prime contractors

Chapter 7: Conclusion

Lecture 1: Marketing Email Samples

Lecture 2: Use These Email Samples to Assist Your Marketing

Lecture 3: Tips for Success

Lecture 4: How To Get Your Foot In The Door

Lecture 5: FREE REVIEW & Answers to your Questions

Lecture 6: Final Thoughts

Instructors

Abraham Xiong
Small Business Advocate @ Gov't Contractors Association

Rating Distribution

1 stars: 3 votes
2 stars: 7 votes
3 stars: 15 votes
4 stars: 33 votes
5 stars: 54 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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