5 Step Creative Process to Branding

5 Step Creative Process to Branding, available at $19.99, has an average rating of 4.2, with 39 lectures, based on 10 reviews, and has 67 subscribers.

You will learn about Turn your business into a brand that customers love and are willing to pay a premium for. Create brand loyalty to increase repeat sales of products and services or to create a huge fan-base for entertainers, public figures, and artists. Discover the powerful copywriting techniques and principles that world-class marketing and advertising agencies use to brand and sell everything from breath mints to software, exercise equipment to nutritional supplements and everything you can think of in between, including services and consultants like lawyers, dentists, musicians, artists, writers, music bands, trade schools, commercial printing companies, on-demand executives and more. This course is ideal for individuals who are This course designed for: • Businesses that sell products • Businesses that sell services • Affiliate-based businesses • Entertainers • Artists • Musicians • Writers • Entrepreneurs • Consultants (like personal fitness trainers, life coaches, and others) It is particularly useful for This course designed for: • Businesses that sell products • Businesses that sell services • Affiliate-based businesses • Entertainers • Artists • Musicians • Writers • Entrepreneurs • Consultants (like personal fitness trainers, life coaches, and others).

Enroll now: 5 Step Creative Process to Branding

Summary

Title: 5 Step Creative Process to Branding

Price: $19.99

Average Rating: 4.2

Number of Lectures: 39

Number of Published Lectures: 39

Number of Curriculum Items: 39

Number of Published Curriculum Objects: 39

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Turn your business into a brand that customers love and are willing to pay a premium for.
Create brand loyalty to increase repeat sales of products and services or to create a huge fan-base for entertainers, public figures, and artists.
Discover the powerful copywriting techniques and principles that world-class marketing and advertising agencies use to brand and sell everything from breath mints to software, exercise equipment to nutritional supplements and everything you can think of in between, including services and consultants like lawyers, dentists, musicians, artists, writers, music bands, trade schools, commercial printing companies, on-demand executives and more.

Who Should Attend

This course designed for: • Businesses that sell products • Businesses that sell services • Affiliate-based businesses • Entertainers • Artists • Musicians • Writers • Entrepreneurs • Consultants (like personal fitness trainers, life coaches, and others)

Target Audiences

This course designed for: • Businesses that sell products • Businesses that sell services • Affiliate-based businesses • Entertainers • Artists • Musicians • Writers • Entrepreneurs • Consultants (like personal fitness trainers, life coaches, and others)

Whether your business is a product, service, music band, author, consultant, or some other kind of public persona, the first thing to do on your marketing check-list is to brand your business.

In the 5-step creative process to branding you will learn how to:

1. Determine your business’s unique selling proposition (USP)

2. learn the difference between brand benefits and features (this is huge). (Visual paper heart cut out vs nuts and bolts)

3. Then I’ll show you how to use your USP to develop a Brand Position by teaching the basics of a proven marketing discipline that many of the world’s leading marketing and advertising agencies use today. (Madison Ave, Wilshire Blvd signs) It’s called Brand Positioning. (ladder?)

The 5-Step Creative Process to Branding course will share with you these must-have concepts

1.Do you know the difference between a solid call-to-action (CTA) and a weak one?

The difference is sure to bring powerful sales.

2.Do you know what grade-level you should write your websites, emails, ads and social media to?

3. How do you check the grade-level of your writing?

4. Is your writing foggy or clear?

5.What are the 5 emotional triggers?

6.What are the top 12 grammar tips?

7. What is the 12-point idea generator?

Who is this course designed for?

• Businesses that sell products

• Businesses that sell services

• Entertainers

• Artists

• Musicians/Music Bands

• Writers

• Consultants

• Public Figures

Where will I use the information I get from the 5-Step Creative Process to Branding?

• In your website

• In emails

• In social media

• In blogs

• In ads

• In newsletters

Plus you’ll get valuable informational downloads for handy reference while you’re working.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction: Here is a summary of the creative branding principles you'll learn

Lecture 2: Home run (my credibility)

Chapter 2: Step 1: The Information Step

Lecture 1: What are the 5 steps

Lecture 2: Why start each step with an ad

Lecture 3: Ad segment 1

Lecture 4: Product and life information

Lecture 5: Your competition could be sneaky

Lecture 6: A whole new market waiting to be discovered

Lecture 7: The selling power of three

Lecture 8: Get the dirt on writer's block

Lecture 9: How to read to write

Lecture 10: Copycat branding goes to the dogs

Lecture 11: Winning!

Lecture 12: Word harvesting

Lecture 13: Seeing is believing

Chapter 3: Step 2: The Creation Step

Lecture 1: Ad segment 2

Lecture 2: Heavenly creations

Lecture 3: Cooking up the sweet taste of success

Lecture 4: Why your customers care

Lecture 5: An out-of-mind experience

Lecture 6: Idea generator part 1

Lecture 7: Idea generator part 2

Lecture 8: 5 emotional triggers

Chapter 4: Step 3: Incubation

Lecture 1: Baker's process step 2

Chapter 5: Step 4: Positioning

Lecture 1: Ad segment 3

Lecture 2: Brand positioning part 1

Lecture 3: Brand positioning part 2

Lecture 4: 10 strong brand positions

Chapter 6: Step 5: Execution

Lecture 1: Ad segment 4

Lecture 2: Baker's process step 3: The icing on the cake

Lecture 3: Getting to the heart of the matter

Lecture 4: More than a kiss

Lecture 5: Scoring

Lecture 6: Down and dirty dozen grammar tips

Lecture 7: Foggy or clear

Lecture 8: Ad speak

Lecture 9: Q & A and thank you

Chapter 7: Bonus Material (Why Lifestyle Content Creates an Emotional Benefit)

Lecture 1: Boots and Donuts Creating Lifestyle Content

Lecture 2: Lifestyle Content Creative Studio Lab

Instructors

Scott Lavitt
The silver-lining of difficult emotions

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5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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