Complete Programmatic Advertising Course with Tools – 2024
Complete Programmatic Advertising Course with Tools – 2024, available at $69.99, has an average rating of 4.67, with 25 lectures, based on 796 reviews, and has 14223 subscribers.
You will learn about Programatic Advertising DV360 – DSP Oracle BlueKai – DMP Introduction to CM360 DBM This course is ideal for individuals who are Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising It is particularly useful for Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising.
Enroll now: Complete Programmatic Advertising Course with Tools – 2024
Summary
Title: Complete Programmatic Advertising Course with Tools – 2024
Price: $69.99
Average Rating: 4.67
Number of Lectures: 25
Number of Published Lectures: 25
Number of Curriculum Items: 25
Number of Published Curriculum Objects: 25
Original Price: $69.99
Quality Status: approved
Status: Live
What You Will Learn
- Programatic Advertising
- DV360 – DSP
- Oracle BlueKai – DMP
- Introduction to CM360
- DBM
Who Should Attend
- Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising
Target Audiences
- Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising
*Note: You can also buy this course from our website “Senator We Run Ads” and might be cheaper in your country
This course is for someone who wants to get into Programmatic Advertising. In this course we will first explain:
Section 1:
Evolution of Programatic Advertising
Overall ecosystem of Programatic Advertising
What are the different parties involved in the ecosystem
Section 2:
Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:
1. Difference between DV360 and Google Ads and why should advertisers switch to DV360
2. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items
3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports
4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns
5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaign
Here are the lessons in this section:
1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)
2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)
3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)
4. Create your first Campaign (Create your first campaign)
5. Create your first Insertion Order (Learn different options available while creating an Insertion order)
6. Upload Creatives (Learn about different types of creatives and how to uplaod)
7. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)
8. Create your first Line Item
9. How to report in DV360
10: Types of YouTube campaigns on DV360
11. How to Run YouTube campaigns
12. Types of Deals in DV360
13. Overview of Marketplace in DV360
Section 3:
Once we have a clear understanding of the above, we will learn about one of the most talked about platforms – DMPs or Data Management Platforms:
1. I will explain what a DMP is
2. Take you through one of the largest DMPs – Oracle Bluekai
3. Step by step show you how to create Audiences and Execute/Extract them
Overall this course will serve as a fundamental course to give you a solid understanding of Programatic Advertising whether you are preparing for an interview, Job change or getting up-skilled to work as a Programmatic Trader or DMP consultant
Section 4:
1. Introduction to DoubleClick Campaign Manager
2. Why use it?
Course Curriculum
Chapter 1: Introduction to programatic Advertising
Lecture 1: Part 1: Advertisers, Publishers and Ad Networks
Lecture 2: Part 2: Ad Exchanges, DMP, Verification Vendors & other stakeholders
Lecture 3: Part 3: Types of Programmatic Buying/Deals
Chapter 2: DV360 – Step by Step Guide to UI
Lecture 1: Lesson 1 – DV360 Tutorial: Google Ads VS DV360
Lecture 2: Lesson 2 – DV360 Tutorial: Platform walkthrough
Lecture 3: Lesson 3 – DV360 Tutorial: Create an Advertiser
Lecture 4: Lesson 4 – DV360 Tutorial: Create a campaign
Lecture 5: Lesson 5 – DV360 Tutorial: Create an Insertion Order
Lecture 6: Lesson 6 – DV360 Tutorial: Setup Floodlight Pixels
Lecture 7: Lesson 7 – DV360 Tutorial: Upload Creatives
Lecture 8: Lesson 8 – DV360 Tutorial: Create Line Items and start your first campaign
Lecture 9: Lesson 10 – DV360 Tutorial: Reports and Dashboard – Schedule, Run and Download
Lecture 10: Lesson 10 – DV360 Tutorial: Types of YouTube Ads
Lecture 11: Lesson 11 – DV360 : Create TrueView Line Items
Lecture 12: Lesson 12 : Types of Deals in DV360
Lecture 13: Lesson 14: Setup and Configure Deals
Lecture 14: Lesson 13: Overview of Marketplace in DV360
Lecture 15: Lesson 15: Upload 3rd Party tags as Creatives
Lecture 16: Lesson 16: Native Ads and Rich Media Ads
Lecture 17: Troubleshoot Line item not delivering in DV360
Chapter 3: DMP (Data Management Platform)
Lecture 1: Lesson 1: DMP: What is a Data Management Platform?
Lecture 2: Lesson 2 – DMP – Oracle BlueKai : UI and Audience Taxonomy Walk-through
Lecture 3: Lesson 3 – DMP – Oracle BlueKai : Export and Activate Audience Segments
Chapter 4: DCM and DV360
Lecture 1: DoubleClick Campaign Manager Introduction and why to use it
Chapter 5: Programmatic DOOH
Lecture 1: Introduction to Programmatic DOOH
Instructors
-
Ovais Ahmad
Performance Marketing professional
Rating Distribution
- 1 stars: 6 votes
- 2 stars: 5 votes
- 3 stars: 55 votes
- 4 stars: 259 votes
- 5 stars: 471 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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