Digital Marketing Using Social Media, SEO and Google AdWords

Digital Marketing Using Social Media, SEO and Google AdWords, available at $34.99, has an average rating of 3.9, with 72 lectures, based on 60 reviews, and has 1751 subscribers.

You will learn about Students will learn a number of strategies for getting found online including SEO, pay per click advertising, and posting to social media sites. This course is ideal for individuals who are Target students include business owners, digital marketers, online advertisers, authors, consultants and entrepreneurs in general. It is particularly useful for Target students include business owners, digital marketers, online advertisers, authors, consultants and entrepreneurs in general.

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Summary

Title: Digital Marketing Using Social Media, SEO and Google AdWords

Price: $34.99

Average Rating: 3.9

Number of Lectures: 72

Number of Published Lectures: 72

Number of Curriculum Items: 73

Number of Published Curriculum Objects: 73

Original Price: $94.99

Quality Status: approved

Status: Live

What You Will Learn

Students will learn a number of strategies for getting found online including SEO, pay per click advertising, and posting to social media sites.

Who Should Attend

Target students include business owners, digital marketers, online advertisers, authors, consultants and entrepreneurs in general.

Target Audiences

Target students include business owners, digital marketers, online advertisers, authors, consultants and entrepreneurs in general.

The Internet is huge and trying to stand out among millions upon millions of advertisements to get yourself or your business found is a daunting task. You can’t possibly figure out every way available on the Internet today to reach people and get them thinking about you, your website, your business and your products and services. But there are certain places you start. You start with the giants who have built incredible Internet assets geared specifically to helping you get found. These are places everyone goes to that uses a computer, a phone, a tablet or other digital device. You go to Google – the largest search engine in the world. You go to YouTube – the second largest search engine in the world and a home for most of the world’s Internet published videos. You go to Amazon to advertise your products and most importantly as an advertiser, your books and e-books. And you go to the most successful social media and social gathering sites out there starting with Facebook and followed by Instagram (owned by Facebook), LinkedIn, Twitter, Pinterest and others.�

These sites will help you get found out there by many if you know how to use the tools they have created for you to use to get found. With Google, that means Google Search, Google AdWords Search Engine Marketing, My Google, Google Plus, Google Play and YouTube; with Amazon, it means KDP Select, Kindle, Create Space and Good Reads; With Facebook, it means Facebook Business Pages and Instagram; and these are followed by the other prominent social and people connection sites. These are the giants and here is where this course starts.

I will teach you in this course how to use the tools, applications and services of these giants to help you get found online by people you want to have find you. People that may be inclined to buy what you are selling if they knew you were there. So if this is your objective, then step into this course and let me teach you from all that I have learned over many years of working and learning on the Internet and helping many businesses and corporations found as a professional consultant. I want to share what I have learned with you and I want to see you succeed in growing your business online. �

I look forward to seeing you in this course.

Best wishes,�

Dan Grijzenhout – Course Creator

Course Curriculum

Chapter 1: Course Overview and the World of Digital Marketing Today

Lecture 1: Introduction

Lecture 2: Changing Times for Digital Marketing Services Companies

Lecture 3: Truth and Statistics – Food for Thought

Lecture 4: The Reality of Online Marketing Today

Chapter 2: SEO

Lecture 1: The Best SEO Tips Introduction

Lecture 2: Google Organic SEO Impacting Updates for 2017

Lecture 3: The Art of Search Engine Optimization

Lecture 4: A Checklist for Getting Organic Traffic

Lecture 5: SEO and Internet Search Volumes

Lecture 6: Strengthening Internal Website Links – Hub an Spoke Methodology

Lecture 7: Getting You Website Righteous With Google Search

Lecture 8: Creating Video Sitemaps for Enhanced Google Organic Searches

Lecture 9: Keyword Searching and Google SEO – Are You Implementing This Correctly?

Lecture 10: Yahoo-Bing Sitemap Webpage Indexing

Lecture 11: Get Found Organically – Spiders, Crawlers and Indexing

Lecture 12: Using Analytics for SEO

Lecture 13: Finding Your Website Niche and Chasing SEO

Lecture 14: Why It is Important to Optimize Your Website for SEO

Chapter 3: Professionally Using Google AdWords for Pay Per Click Marketing

Lecture 1: What is Google AdWords

Lecture 2: Google AdWords Terminology – Glossary of Key Terms

Lecture 3: Google AdWords – Access, Menus, and Navigation

Lecture 4: Why is Google SEO a Necessary Component of Google SEM

Lecture 5: Google AdWords – Quality Scores, Ad Rankings and Placements

Lecture 6: Google AdWords Linked Accounts

Lecture 7: Google Ad Extensions – Improving Your AdWords PPC Results

Lecture 8: Setting Up Google AdWords Campaigns

Lecture 9: Setting Up Google AdWords Ad Groups

Lecture 10: Create Google AdWords Ads

Lecture 11: Using Negative Keywords to Tighten Targeting

Lecture 12: Creating Video Ad Promotions Within Google AdWords

Lecture 13: Using The Keyword Planner and Forecasting Tool

Lecture 14: Google AdWords – Previews and Diagnostics Tool

Lecture 15: Google AdWords Sitelink Assignment Instructions

Chapter 4: Unleash the Organic Power of Facebook – Business Marketing Strategies

Lecture 1: Online Marketing – Leveraging the Organic Power of Facebook

Lecture 2: Setting Up Your Facebook Business Page

Lecture 3: Setting Up Your Facebook Tabs

Lecture 4: Creating Services on Facebook

Lecture 5: Creating Your Facebook Shop and First Product

Lecture 6: Drive Traffic to Your Website Using Facebook Notes

Lecture 7: Creating Like as Your Page Backlinks

Lecture 8: Posting to Groups on Facebook

Lecture 9: Uploading Your First Promotional Video

Chapter 5: Building Successful Online Sales Funnels

Lecture 1: Introduction to Sales Funnels

Lecture 2: Using an Online Training Course to Obtain Prospects

Lecture 3: Using YouTube to Obtain Contacts in Udemy

Lecture 4: Using E-Mail as Part of Your Business

Lecture 5: Online Messages You Should Create

Lecture 6: The Art of Using Auto-Responders

Lecture 7: Building E-Mail Subscriber Lists

Lecture 8: Using Audio Podcasts as a Lead Generation Tool

Lecture 9: CRM and Your Home Based Business

Lecture 10: Using Webinars to Generate Sales

Lecture 11: Paying for Website and Blog Traffic

Lecture 12: Using Lead Capture Points as Part of Your Sales Funnel

Lecture 13: Thoughts on Publishing Articles

Lecture 14: The Subscription Opportunity

Lecture 15: Once They Have Purchased, What Do We Do?

Chapter 6: Advertising at Other Social Media Sites

Lecture 1: Online Marketing Overview – A Checklist of Ideas

Lecture 2: YouTube Content Creation – Where do You Make the Money?

Lecture 3: Advertising on YouTube

Lecture 4: Amazon Affiliate Revenue Earning Tip

Lecture 5: Tips to Increasing Your YouTube Video Views

Lecture 6: My Top 10 Affiliate Marketing Website Bulletin Boards

Lecture 7: An Overview to Publishing Online

Lecture 8: Promoting Your Book or Self-Published Book Online

Lecture 9: Using Social Media to Market a Book

Lecture 10: Amazon Book Promotion Overview

Lecture 11: Publishing a Book on Create Space

Lecture 12: How to Use KBoards to Promote a Book or E-Book Published on Amazon

Lecture 13: How to Use GoodReads to Promote a Book

Lecture 14: Building Brand Awareness With Pinterest

Lecture 15: Bonus Lecture: Congratulations and More Course Discounts for You

Instructors

Dan Grijzenhout
35+ Years of Consulting and Entrepreneurial Expertise!

Rating Distribution

1 stars: 2 votes
2 stars: 6 votes
3 stars: 8 votes
4 stars: 15 votes
5 stars: 29 votes

Frequently Asked Questions

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