Ultimate Guide to Email Marketing

Course Curriculum

Chapter 1: Welcome to This Course

Lecture 1: Teaching Principles

Lecture 2: Learning Outcomes

Chapter 2: Introduction – Email Marketing Basics

Lecture 1: What is Email Marketing

Lecture 2: Pros and Cons of Email Marketing

Lecture 3: Comparison Between Email Marketing and Others

Chapter 3: Legality of Email Marketing

Lecture 1: What is a Spam and What is Not a Spam?

Lecture 2: What is the U.S CAN-SPAM Law?

Lecture 3: Overview of the 7 Rules of the CAN-SPAM Law

Lecture 4: The Must-Dos for Rule #1 of CAN-SPAM Law

Lecture 5: The Must-Dos for Rule #2 of CAN-SPAM Law

Lecture 6: The Must-Dos for Rule #3 of CAN-SPAM Law

Lecture 7: The Must-Dos for Rule #4 of CAN-SPAM Law

Lecture 8: The Must-Dos for Rule #5 of CAN-SPAM Law

Lecture 9: The Must-Dos for Rule #6 of CAN-SPAM Law

Lecture 10: The Must-Dos for Rule #7 of CAN-SPAM Law

Lecture 11: Spam Laws in UK, EU, Canada, Germany, China, Singapore and more

Chapter 4: How to Collect Email Addresses

Lecture 1: 4 Methods to Build Your Email List

Lecture 2: 4 Keys to Start Newsletter Sign-Up Campaign

Lecture 3: 5 Free Tools to Create Newsletter Sign-Up Form

Lecture 4: 5 Options to Style Your Newsletter Sign-Up Forms

Lecture 5: Case Study: Most Effective Newsletter Sign-Up Form Style

Chapter 5: How to Build Email Newsletter Subscriber List With MailChimp and WordPress

Lecture 1: Create Newsletter Sign-Up Form With WordPress and MailChimp

Lecture 2: Compare 5 Free WordPress Plugins for MailChimp

Lecture 3: Install the Most Recommended WordPress Plugin for MailChimp

Lecture 4: Explore 4 Free Templates for Newsletter Sign-Up Form

Lecture 5: Create a Newsletter Pop-Up Box

Lecture 6: Create a Newsletter Slide-In Box

Lecture 7: Create a Newsletter Topbar Box

Lecture 8: Create a Newsletter Sidebar Form

Lecture 9: Create a Newsletter Sign-Up Form on Articles

Lecture 10: Create Newsletter Sign-Up Form With eBook Download

Lecture 11: BONUS: Include Facebook Login in Your Newsletter Sign-Up Form

Lecture 12: BONUS: Create Newsletter Sign-Up Form on Facebook

Chapter 6: How to Build Email Newsletter Subscriber List With MailChimp and Ontrapages

Lecture 1: Create Free Landing Page With Newsletter Sign-Up Form

Lecture 2: Import Email Subscribers from Ontrapages to MailChimp

Chapter 7: How to Design Effective Email Message

Lecture 1: 5 Tips on Designing Emails People Want to Open and Click

Lecture 2: Tip #1: Learn With Real-Life Examples

Lecture 3: Tip #2: Learn With Case Study on Twillory

Lecture 4: Tip #3: Learn With Case Studies From Dell and More

Lecture 5: Tip #4: Learn With Stats and Case Study

Lecture 6: Tip #5: Learn With Real-Life Examples

Chapter 8: How to Design Email Newsletter Using MailChimp

Lecture 1: How to Design Email Newsletter Using MailChimp

Chapter 9: How to Send Emails Using MailChimp

Lecture 1: Verify Your Domain Name

Lecture 2: Test Your First Email Campaign

Lecture 3: Send Your First Email Campaign

Lecture 4: Analyze Your First Email Campaign

Chapter 10: How to Avoid the Spam Box (JunkBox)

Lecture 1: 5 Non-Technical Things to Do

Lecture 2: To Do #1: Action and Examples

Lecture 3: To Do #2: Action and Examples

Lecture 4: To Do #3: Action and Examples

Lecture 5: To Do #4: Action and Examples

Lecture 6: To Do #5: Action and Examples

Lecture 7: 3 Technical Things to Do

Lecture 8: To Do #1: Tutorial and Examples

Lecture 9: To Do #2: Tutorial and Examples

Lecture 10: To Do #3: Tutorial and Examples

Chapter 11: How to Verify Email Addresses

Lecture 1: Why Should You Verify?

Lecture 2: 4 Tips to Keep Your Email List Clean

Lecture 3: Different Types of Email Verification Software

Lecture 4: How to Use Email Verification Software

Lecture 5: Test Drive Results: G-Lock Email Verifier

Lecture 6: Test Drive Results: Max Programming Email Verifier

Lecture 7: Test Drive Results: Red Scraper Email Verifier

Lecture 8: Final Results: Comparison of the 3 Desktop Email Verification Software

Lecture 9: 6 Types of Online Email Verification Services

Lecture 10: Test Drive Results: Kickbox Online Email Verifier

Lecture 11: Test Drive Results: Neverbounce Online Email Verifier

Lecture 12: Test Drive Results: Quick Email Verification Online Email Verifier

Lecture 13: Test Drive Results: Email Marker Online Email Verifier

Lecture 14: Final Results: Comparison of the 4 Online Email Verification Software

Chapter 12: How to Send Mass Emails Cost Effectively

Lecture 1: When to Use Mass Email Delivery System?

Lecture 2: Price Comparison of Top Email Marketing Providers

Lecture 3: Email Marketing Providers' Fees Calculator

Chapter 13: Getting Started With phpList For Free Email Marketing

Lecture 1: What is phpList?

Lecture 2: Download phpList, FileZilla and WinRar

Lecture 3: Upload phpList on DreamHost Server Via FTP

Lecture 4: Upload phpList on cPanel-based Server Via FTP

Lecture 5: Set Up phpList Database on DreamHost Server

Lecture 6: Set Up phpList Database on cPanel-based Server

Lecture 7: Configure and Install phpList

Lecture 8: Create First Email Database List

Lecture 9: Start First Email Campaign

Lecture 10: Analyze Email Campaign Statistics

Chapter 14: How to Use phpList With SendGrid to Send Mass Emails

Lecture 1: Send Mass Emails Using phpList and SendGrid

Lecture 2: What is SendGrid?

Lecture 3: Why Use SendGrid and How to Sign-Up?