Fundamentals of Marketing

Fundamentals of Marketing, available at Free, has an average rating of 3.9, with 11 lectures, based on 990 reviews, and has 16238 subscribers.

You will learn about Students will learn the core concepts of marketing. This course is ideal for individuals who are Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on. It is particularly useful for Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.

Enroll now: Fundamentals of Marketing

Summary

Title: Fundamentals of Marketing

Price: Free

Average Rating: 3.9

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Students will learn the core concepts of marketing.

Who Should Attend

Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.

Target Audiences

Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.

5 Star Reviews and Comments:

Mr Bishal Sarkar – Amazing, above expectations!

Santiago Martinez – This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.

Dhaval Kadam – It is very easy to understand and grasp.

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Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as follows:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix – 4Ps of Marketing

4. Marketing Mix – 7Ps of Marketing

5. Needs, Wants and Demand

6. Market Segmentation

7. Brand

8. Product Life Cycle

9. What is a Price

10. Place / Marketing Channel

11. Advertising

In this course, I have discussed all the important basic concepts in Marketing including What is Marketing, Difference between Marketing and Sales. Thereafter I have talked about one of the most important concepts in Marketing ie. Marketing Mix. I have talked about 4Ps as well as 7Ps. Then I have talked about Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, Pricing, Place / Marketing Channel and Advertising.

All the above concepts have been simplified through real-world examples from leading companies of the World.

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

Course Curriculum

Chapter 1: Fundamentals of Marketing

Lecture 1: What is Marketing

Lecture 2: Difference between Marketing and Sales

Lecture 3: Marketing Mix – 4Ps of Marketing

Lecture 4: Marketing Mix – 7 Ps of Marketing

Lecture 5: Needs, Wants and Demand

Lecture 6: Market Segmentation

Lecture 7: Brand

Lecture 8: Product Life Cycle

Lecture 9: What is a Price

Lecture 10: Place / Marketing Channel

Lecture 11: Advertising

Instructors

Prof. Vijay Prakash Anand
Professor, Jaipuria and Visiting Professor, IIM Ranchi

Rating Distribution

1 stars: 17 votes
2 stars: 30 votes
3 stars: 215 votes
4 stars: 410 votes
5 stars: 318 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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