How to Find Product-Market Fit

Course Curriculum

Chapter 1: F is for Finding

Lecture 1: 1.1: Declaring Victory

Lecture 2: 1.2 Idea Generation

Lecture 3: 1.3 Customer Storming and Role-izing

Lecture 4: 1.4 Who are your Early Adopters?

Lecture 5: 1.5 You've Found Your Early Adopters When…

Lecture 6: 1.6 5 Interview Checkpoint

Lecture 7: 1.7 Interviewing Like a Pro

Lecture 8: 1.8 What to Ask

Lecture 9: 1.9 How to Ask for Interviews

Lecture 10: 1.10 Interview Channel Costing

Lecture 11: 1.11 Scale Your Segments

Lecture 12: 50 Ways to Talk to 5 People

Chapter 2: O for Offer Testing

Lecture 1: What is Offer Testing?

Lecture 2: Interview Analysis

Lecture 3: Problem Synthesis

Lecture 4: Solution Ideation

Lecture 5: Offer Design

Lecture 6: Path to Victory

Lecture 7: Offer Experiment Design

Lecture 8: Success Metric Spotlight

Lecture 9: Failure Protocol

Lecture 10: You've Validated Your Offer When…

Chapter 3: C for Currency Testing

Lecture 1: What is Currency Testing?

Lecture 2: Currency Ladder

Lecture 3: Currency Calculator

Lecture 4: Currency Experiment Design

Lecture 5: Increasing your Conversion Rate with A/B Testing

Lecture 6: Increasing your Conversion Rate with Solution Interviews

Lecture 7: How to Pre-Sell Anything

Lecture 8: Science of Pricing

Lecture 9: How to Test your Price

Lecture 10: You've Validated your Currency When…

Chapter 4: U for User Acceptance Testing

Lecture 1: Utility Testing vs MVP

Lecture 2: What Features Should you Utility Test?

Lecture 3: How to Build a Utility Test

Lecture 4: Utility Testing Metrics

Lecture 5: Utility Testing Design

Lecture 6: Increasing Customer Lifetime Value

Lecture 7: Increasing your Viral Coefficient

Lecture 8: You've Validated your Utility When…

Chapter 5: S for Scaling

Lecture 1: Scaling to Victory

Lecture 2: Scaling your Solution

Lecture 3: Building your Dev Team

Lecture 4: Scaling your Channels

Lecture 5: Scaling your Segments

Lecture 6: You're Finished Scaling When…