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Amazon Advertising Fundamentals

Marketing

Rating4.6
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Amazon Advertising Fundamentals, available at $74.99, has an average rating of 4.55, with 35 lectures, 2 quizzes, based on 237 reviews, and has 1099 subscribers.

You will learn about Start off on the right track with ideal campaign structuring & profitable keyword bidding Make the most out of your campaign budgets Set the right targets for your PPC Campaigns in different product lifecycle phases and optimize towards them Research and target the right keywords…and competitor products Understand and reap the benefits of the major advertising options provided by Amazon This course is ideal for individuals who are For everyone who wants to start out with Amazon PPC and those who feel there is still more to get out of their advertising pursuits – this course will show you it really isn't all that complicated and you will feel like a Pro in no time. or Have you started or are you planning to start your own private label business on Amazon and want to boost your sales? Amazon PPC is the way to go and you should know the basics to play the game. or Or are you thinking of becoming an PPC Freelancer / work for an Agency? Look no further to gain all the necessary knowledge (and certificate 😉 ) to get that client / job. It is particularly useful for For everyone who wants to start out with Amazon PPC and those who feel there is still more to get out of their advertising pursuits – this course will show you it really isn't all that complicated and you will feel like a Pro in no time. or Have you started or are you planning to start your own private label business on Amazon and want to boost your sales? Amazon PPC is the way to go and you should know the basics to play the game. or Or are you thinking of becoming an PPC Freelancer / work for an Agency? Look no further to gain all the necessary knowledge (and certificate 😉 ) to get that client / job.

Enroll now: Amazon Advertising Fundamentals

Summary

Title: Amazon Advertising Fundamentals

Price: $74.99

Average Rating: 4.55

Number of Lectures: 35

Number of Quizzes: 2

Number of Published Lectures: 34

Number of Published Quizzes: 2

Number of Curriculum Items: 37

Number of Published Curriculum Objects: 36

Number of Practice Tests: 2

Number of Published Practice Tests: 2

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

  • Start off on the right track with ideal campaign structuring & profitable keyword bidding
  • Make the most out of your campaign budgets
  • Set the right targets for your PPC Campaigns in different product lifecycle phases and optimize towards them
  • Research and target the right keywords…and competitor products
  • Understand and reap the benefits of the major advertising options provided by Amazon

Who Should Attend

  • For everyone who wants to start out with Amazon PPC and those who feel there is still more to get out of their advertising pursuits – this course will show you it really isn't all that complicated and you will feel like a Pro in no time.
  • Have you started or are you planning to start your own private label business on Amazon and want to boost your sales? Amazon PPC is the way to go and you should know the basics to play the game.
  • Or are you thinking of becoming an PPC Freelancer / work for an Agency? Look no further to gain all the necessary knowledge (and certificate 😉 ) to get that client / job.

Target Audiences

  • For everyone who wants to start out with Amazon PPC and those who feel there is still more to get out of their advertising pursuits – this course will show you it really isn't all that complicated and you will feel like a Pro in no time.
  • Have you started or are you planning to start your own private label business on Amazon and want to boost your sales? Amazon PPC is the way to go and you should know the basics to play the game.
  • Or are you thinking of becoming an PPC Freelancer / work for an Agency? Look no further to gain all the necessary knowledge (and certificate 😉 ) to get that client / job.

Amazon PPC Basics course, updated in December 2023.

The aim of this course is to take away any kind of overwhelming feeling you may have with regards to Amazon Sponsored Ads and show you how to easily structure your ads campaigns, optimize them and the simple tricks you can use to remain profitable, including the right kind of goals, targeting the right keywords, setting ideal bids and optimizing your ads’ performances.

With well structured slides I will make things as clear as possible, step by step. After learning all the fundamental know-how, I will also give a live demonstration of creating your first Amazon ads campaign.

For anyone selling on Amazon or aiming to consult others. Amazon Advertising has, for many years now, been the fastest growing sector in global paid marketing and will in all likelihood soon eclipse Facebook (Google not quite yet), meaning the art of promoting products within Amazon is becoming a very necessary and demanded skill!

Amazon PPC has become indispensable in terms of ranking and selling products, but it really isn’t all that complicated. I’m sure that after this course, you will agree with me!

PS. This course will constantly stay updated with any changes made within Amazon PPC, so you have life-long access to all the basic Amazon Marketing knowledge if you need a reminder at any point in time.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome!

Lecture 2: What is Amazon PPC? The main principles of "Pay per Click" explained

Lecture 3: Why do you need PPC? There is more behind PPC than you might think…

Chapter 2: Getting Ready for PPC – Knowing all of your Options

Lecture 1: Sponsored Products vs Brands vs Display- When & Why to use which PPC Output Type

Lecture 2: Automatic vs Manual Campaigns – Benefits & Negatives of both Ad Control Types

Lecture 3: Keywords vs Search Terms – Why do we need these different terms?

Lecture 4: Exact, Phrase & Broad – Match Types and their different use cases explained

Lecture 5: Product Targeting – Stealing your competition's traffic

Lecture 6: Tailored Automatic Targeting – New bidding control for your Auto Campaigns

Lecture 7: Negative Targets – Avoiding Bad Traffic

Lecture 8: Budgets – the underestimated option that can make all the difference

Lecture 9: Campaigns & Ad Groups – the fundamental difference you need to know

Chapter 3: Setting the right Targets

Lecture 1: Maximizing Total Ads + Organic Profit – the impossible goal?

Lecture 2: Maximizing Sales – getting them addicted 😉

Lecture 3: Maximize Ads Efficiency – playing it safely

Lecture 4: Maximize Total Ads Profit – the true and more or less realistic goal

Lecture 5: Increase Brand Awareness – when & why you want to spend money just to be known

Lecture 6: Goals Metrics Overview – the actual numbers you need to aim and look out for

Lecture 7: ACOS – the main Amazon Advertising KPI explained. What is a good ACOS?

Chapter 4: Final Preparation

Lecture 1: Intro to your final campaign preparation – what to consider before starting ads

Lecture 2: Keyword Research – How, where and which keywords? Going for the right audience

Lecture 3: Optimal Campaign Structure – the secret to running successful ads

Lecture 4: Structure Philosophies – using negative targets to direct traffic – good or bad?

Lecture 5: Optimal Campaign Naming – how to make things a lot easier for your future self

Lecture 6: Optimal Starting Bids – the foundation of profitable ads

Lecture 7: Starting your first campaign – bringing it all together!

Chapter 5: Performance Analytics & Optimization

Lecture 1: Staying patient, but for how long? How much time do Keywords deserve?

Lecture 2: Low Impressions – how to get your product seen

Lecture 3: Low Click-Through-Rate (CTR) – how to get people clicking on your product

Lecture 4: Low Conversion Rate (CR) – how to increase your product's sales

Lecture 5: High & Low ACOS – good CTR & CR, but you're still not profitable? How to react

Lecture 6: My Final Thoughts, Recommendations & Predictions

Chapter 6: Certificate Exam!

Chapter 7: Bonus Lessons

Lecture 1: In practice: 5 Optimization Steps for Unprofitable Campaigns

Lecture 2: Branded vs Non Branded Campaigns

Instructors

Rating Distribution

  • 1 stars: 2 votes
  • 2 stars: 4 votes
  • 3 stars: 10 votes
  • 4 stars: 60 votes
  • 5 stars: 161 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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