The Complete Digital Marketing Course for Beginners

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction To The Course

Lecture 2: Introduction Of The Instructor

Lecture 3: What Is Digital Marketing

Lecture 4: Why Should You Learn Digital Marketing

Lecture 5: Quick Win Example Of What You Can Do With Digital Marketing

Lecture 6: Course Requirements

Chapter 2: Market Research

Lecture 1: What Will Be Covered In This Section

Lecture 2: Find An Audience With 3 Simple Questions

Lecture 3: Get Responses To Your Survey

Lecture 4: Analyze Your Survey Results

Lecture 5: Get Valuable Feedback Without Sending A Survey

Lecture 6: Section Summary

Chapter 3: E-mail Marketing

Lecture 1: What Will Be Covered In This Section

Lecture 2: Why Market Your Business With Email

Lecture 3: Create A Free Mailchimp Account

Lecture 4: Add Opt-ins & Pop Ups To Your Website For Free

Lecture 5: Collect Emails Without A Website

Lecture 6: Create An Email Campaign With Mailchimp

Lecture 7: Write Email Subject Lines That Get Opened

Lecture 8: Email Marketing Analytics

Lecture 9: Section Summary

Chapter 4: Copywriting

Lecture 1: What Will Be Covered In This Section

Lecture 2: What Is Copywriting

Lecture 3: The “A.I.D.A” Formula

Lecture 4: Flip Features Into Benefits

Lecture 5: Create An Irresistible Call To Action (CTA)

Lecture 6: Write Like Your Customers Talk

Lecture 7: Section Summary

Chapter 5: Search Engine Optimization

Lecture 1: What Will Be Covered In This Section

Lecture 2: What Is SEO

Lecture 3: SEO Metrics To Measure Performance

Lecture 4: SEO Optimize Your Homepage

Lecture 5: Verify Website Google Search Console

Lecture 6: Conversions – Improving Website Speed

Lecture 7: Take The Google Mobile Friendly Test

Lecture 8: Keyword Research Steps & Strategy

Lecture 9: Quickly Brainstorm 1000's Of Keyword Ideas

Lecture 10: Narrow Down Your Keyword List

Lecture 11: Choose Target Keywords

Lecture 12: Write Title Tags Search Engines Love

Lecture 13: Appear In The Google Image Search Results

Lecture 14: Copy Optimization Headings Tags, Outgoing & Internal Links

Lecture 15: Types Of Backlinks & How To Get

Lecture 16: Maximize Links For Your SEO Campaigns

Lecture 17: Content That Generates Social Shares

Lecture 18: Leverage Authority Websites

Lecture 19: Build Backlinks & Valuable Relationships

Lecture 20: Local Seo How To Rank Local Business

Lecture 21: Section Summary

Chapter 6: Youtube Marketing

Lecture 1: What Will Be Covered In This Section

Lecture 2: Youtube Marketing Strategy

Lecture 3: Find Video Ideas With Competitor Analysis

Lecture 4: Find Youtube Video Ideas With Keyword Research

Lecture 5: Youtube Account Setup

Lecture 6: Youtube Account Optimization

Lecture 7: Youtube Banner

Lecture 8: Youtube Channel Tags

Lecture 9: Youtube Seo

Lecture 10: Enable Custom Thumbnails

Lecture 11: Youtube Thumbnails

Lecture 12: Youtube Cards

Lecture 13: Youtube Comments

Lecture 14: Youtube Monetisation

Lecture 15: Youtube Ads

Lecture 16: Youtube Analytics

Lecture 17: Section Summary

Chapter 7: Facebook Marketing

Lecture 1: What Will Be Covered In This Section

Lecture 2: Why Market Your Business On Facebook

Lecture 3: Facebook Page Setup

Lecture 4: Facebook Icon

Lecture 5: Facebook Cover Image

Lecture 6: Facebook Page Description

Lecture 7: Facebook – What To Post

Lecture 8: Tactics To Get Your First Page Likes

Lecture 9: Secret Way To Boost Page Likes

Lecture 10: Facebook Competitions Contests

Lecture 11: Facebook Groups

Lecture 12: Facebook Live

Lecture 13: Manage Multiple Facebook Pages

Lecture 14: Facebook Comments & Reviews

Lecture 15: Facebook Insights

Lecture 16: Section Summary

Chapter 8: Course Summary

Lecture 1: Course Summary And Next Steps