Skyrocket your sales by decoding your ideal buyer persona!

Skyrocket your sales by decoding your ideal buyer persona!, available at $64.99, has an average rating of 4.6, with 27 lectures, based on 20 reviews, and has 159 subscribers.

You will learn about You will learn the method behind creating your buyer persona in order to improve your sales and communications with your potential buyers. You will learn to build an Avatar Map and Empathy Map in order to dive deep into the psychological construct of your ideal client. Stop guessing who and where your client is, and directly target them with your product or service, increase sales and conversion rates. An Avatar is a fictional representation of your target audience Avatars allow you to understand your ideal customer Identify their pain points and critical purchase drivers Engagement scenarios as a story Map your perfect client to improve conversions Increase sales and conversion rates Redistribute your marketing budget to fit this NEW Avatar Re-write your content marketing strategy Review your company tone and message Create content that increase conversion rates Create new products for this new Avatar Increase upsells Improve referrals This course is ideal for individuals who are Entrepreneurs and Marketing profesional looking to identify and target the right customers or Students learning about marketing and entrepreneurship It is particularly useful for Entrepreneurs and Marketing profesional looking to identify and target the right customers or Students learning about marketing and entrepreneurship.

Enroll now: Skyrocket your sales by decoding your ideal buyer persona!

Summary

Title: Skyrocket your sales by decoding your ideal buyer persona!

Price: $64.99

Average Rating: 4.6

Number of Lectures: 27

Number of Published Lectures: 27

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: €19.99

Quality Status: approved

Status: Live

What You Will Learn

You will learn the method behind creating your buyer persona in order to improve your sales and communications with your potential buyers.
You will learn to build an Avatar Map and Empathy Map in order to dive deep into the psychological construct of your ideal client.
Stop guessing who and where your client is, and directly target them with your product or service, increase sales and conversion rates.
An Avatar is a fictional representation of your target audience
Avatars allow you to understand your ideal customer
Identify their pain points and critical purchase drivers
Engagement scenarios as a story
Map your perfect client to improve conversions
Increase sales and conversion rates
Redistribute your marketing budget to fit this NEW Avatar
Re-write your content marketing strategy
Review your company tone and message
Create content that increase conversion rates
Create new products for this new Avatar
Increase upsells
Improve referrals

Who Should Attend

Entrepreneurs and Marketing profesional looking to identify and target the right customers
Students learning about marketing and entrepreneurship

Target Audiences

Entrepreneurs and Marketing profesional looking to identify and target the right customers
Students learning about marketing and entrepreneurship

If you are looking to start your business, increase sales, promote a new product, or improve your overall brand awareness, before you do any of that, consider asking yourself this question: DO YOU KNOW WHO YOU ARE SELLING TO?

In order for your product or service to resonate and stick in the mind of your customer, you need to know who you are selling to. Decoding your buyers’ persona DNA is a comprehensive, hands-on online course where you will be able to:

– Build your buyer persona (AKA: AVATAR)

– Define their pain points and challenges

– Understand their values and goals

– Map out their objections and decision-making role in the buying process

– Where they are more susceptible to consume your product

– The most appropriate channels to communicate with them

– The value exchange needed to facilitate a sale

Humans love stories and the best sales pages or sales strategies are based on a story that captivates you. Stories should resonate with your audience, but how can that happen if you are not able to know who you are having the conversation with?

Are you struggling with sales?

Are you struggling with converting new clients or reaching the right audience?

I am sure you think your product is a great fit for most of the market, but the reality is that it is not, It is a great fit to many, but you need to understand who they are and where they will engage with your product or service before you even decide to target them.

Maybe your vision is not attractive, your price point is the problem, the text on the header, the cover page of your landing page, the design of the ad, you can blame it on any of these or other factors. But the fact is that none of that matters.

To sell you need to know. Know who your clients are, know what they like, what they need, their pain points, you need to understand what makes them tick, what makes them become raving fans.

You need to decode your buyer persona’s DNA.

Only when you do that you will understand how to improve your message, where to promote, what the promise of your product or service is, you will connect, and when you connect you sell.

You can not pretend to target everyone and talk to everyone in case someone buys, that strategy will leave you with low engagement and poor conversion rates, loss of money, and time.

So let’s get started building and identifying your buyer persona together and make your product or service reach a whole new level of sales!

It’s time to spend less money and time, and sell more!

See you inside!

Germán Coppola

Course Curriculum

Chapter 1: INTRODUCTION AND WARM UP!

Lecture 1: Why this workshop?

Lecture 2: What is an Avatar?

Chapter 2: MODULE 1 – THE AVATAR MAP

Lecture 1: DOWNLOAD THIS BEFORE STARTING

Lecture 2: Private Facebook Group NEW

Lecture 3: Why create an Avatar?

Lecture 4: Demographic Data

Lecture 5: Goals and Values

Lecture 6: Challenges and Pain Points

Lecture 7: Objections and Roles

Lecture 8: Sources of Information

Lecture 9: Describing your Avatar's Day

Lecture 10: Creating your Company's Avatar

Chapter 3: MODULE 2 – THE EMPATHY MAP

Lecture 1: What is an Empathy Map?

Lecture 2: Who are we empathizing with

Lecture 3: What do they need to do?

Lecture 4: What do they See?

Lecture 5: What do they Say?

Lecture 6: What do they Do?

Lecture 7: What do they hear?

Lecture 8: Gains and pains, What do they Think and Feel?

Chapter 4: MODULE 3 – THE BONUS LESSONS

Lecture 1: Do you really like your Avatar?

Lecture 2: Engagement Scenario Story

Lecture 3: The Hero's Journey

Lecture 4: The Importance of Storytelling

Lecture 5: Creating a negative Avatar.

Lecture 6: Content Marketing – The Avathy Formula and Closing.

Lecture 7: Download Poster Versions

Instructors

German Coppola
Data-Driven Event Technology Expert ∙ Hybrid Event Deploymen

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 5 votes
5 stars: 13 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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