Specialist Certificate in Marketing Psychology

Specialist Certificate in Marketing Psychology, available at $44.99, has an average rating of 3.4, with 8 lectures, based on 23 reviews, and has 98 subscribers.

You will learn about Describe key concepts of market segmentation. Determine the role of perception and personality in the marketing process. Determine the factors that motivate a consumer to purchase. Apply the process of consumer decision making Apply consumer-oriented marketing Explain how consumer psychology grew in parallel with the consumer society Define how social factors influence consumer behavior. Assess the importance of consumer psychology This course is ideal for individuals who are Students looking for a scientific approach to studying wellbeing and anyone in a professional setting wanting to increase productivity and workplace management. or Mature students, school leavers, graduates with either professional experience or post-graduate study experience or Teachers or HR, business or marketing professionals, entrepreneurs or Consultants, health, mental health, or law professionals. It is particularly useful for Students looking for a scientific approach to studying wellbeing and anyone in a professional setting wanting to increase productivity and workplace management. or Mature students, school leavers, graduates with either professional experience or post-graduate study experience or Teachers or HR, business or marketing professionals, entrepreneurs or Consultants, health, mental health, or law professionals.

Enroll now: Specialist Certificate in Marketing Psychology

Summary

Title: Specialist Certificate in Marketing Psychology

Price: $44.99

Average Rating: 3.4

Number of Lectures: 8

Number of Published Lectures: 8

Number of Curriculum Items: 8

Number of Published Curriculum Objects: 8

Original Price: $109.99

Quality Status: approved

Status: Live

What You Will Learn

Describe key concepts of market segmentation.
Determine the role of perception and personality in the marketing process.
Determine the factors that motivate a consumer to purchase.
Apply the process of consumer decision making
Apply consumer-oriented marketing
Explain how consumer psychology grew in parallel with the consumer society
Define how social factors influence consumer behavior.
Assess the importance of consumer psychology

Who Should Attend

Students looking for a scientific approach to studying wellbeing and anyone in a professional setting wanting to increase productivity and workplace management.
Mature students, school leavers, graduates with either professional experience or post-graduate study experience
Teachers
HR, business or marketing professionals, entrepreneurs
Consultants, health, mental health, or law professionals.

Target Audiences

Students looking for a scientific approach to studying wellbeing and anyone in a professional setting wanting to increase productivity and workplace management.
Mature students, school leavers, graduates with either professional experience or post-graduate study experience
Teachers
HR, business or marketing professionals, entrepreneurs
Consultants, health, mental health, or law professionals.

The Specialist Certificate in Marketing Psychology course is our introductory training program to equip you with the necessary knowledge and skills to apply marketing strategies and consumer behavioral approaches in real world application.

This course provides students with a foundation in advanced psychology focused on business applications such as consumer decision-making, marketing, persuasion, attitudes, consumer personality, branding and branding strategies, and consumer behavior.

We focus equally rigorously on theory as we do practical application. The course teaches learners the theoretical and empirical foundations of marketing psychology model of human success, optimal functioning, how well-being is measured, as well as the irrational influence of human decision making in various contexts and settings.

In this specialist certificate program, participants will be introduced to the field of marketing psychology and will learn tools, practice, and applied strategies that support personal, organizational, and community productivity, performance, as well as well-being. Participants are taught how to apply marketing psychology in practice, as well as in other settings. Emphasis is placed on learning to use the marketing psychology practitioner model to specifically apply to solve real world problems.

This course is accredited and certified by:

1. Complimentary Medical Association UK (CMA UK).

2. International Practitioner of Holistic Medicine (IPHM UK)

3. Continuing Professional Development Certification Service UK (CPD UK).

Udemy Certificate and PSYREC Academy’s E-Certificates

This course will award the Udemy Certificate. To gain the Psyrec Academy certified e-certificate, there will be an additional USD18 e-certificate fee.

To gain this e-certificate, please do the following:

1. Complete the Udemy course and gain the Udemy certificate.

2. Make payment of USD18to us by emailing us at michael@psyrecacademy.org to request for the e-certificate invoice.

3. Screenshot payment proof and also the Udemy certificate, and email us the documentation to michael@psyrecacademy.org with your preferred name to be reflected in the e-certificate.

4. Allow 15 working days for the e-certificate to be emailed to you.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Marketing Psychology and Consumer Behavior

Lecture 2: Consumer Decision and Cognitive Bias

Lecture 3: Consumer Perception, Attention, Affect and Motivation

Lecture 4: Influence of Personality on Marketing

Lecture 5: Consumer Values and Culture

Lecture 6: Persuasion through Social Influence

Lecture 7: Social Media Marketing

Lecture 8: Consumer Behaviour and Branding Strategy

Instructors

Michael Thong
Learn Psychology Skills with Us!

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 13 votes
4 stars: 4 votes
5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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