Essentials in Revenue Architecture

Essentials in Revenue Architecture, available at $199.99, with 12 lectures, 1 quizzes.

You will learn about Identify the three core monetization strategies (ownership, subscription, and consumption) and evaluate their application in different business contexts. Transform the traditional marketing and sales funnel into a comprehensive customer lifecycle model that maximizes customer impact from acquisition through long- Apply mathematical models to understand and predict revenue behavior under various conditions, enhancing the sophistication of your revenue engine. Develop a scalable operating framework with standardized data models, a unified language, and a uniform methodology to ensure consistent customer journey manage Analyze the dynamics of organizational growth through the S-curve, identify key revenue breakpoints, and prepare for phase shifts that drive sustainable expansi Integrate marketing, sales, and customer success efforts through various GTM motions to optimize customer interactions and drive revenue. This course is ideal for individuals who are Go-to-Market Professionals or SaaS Executives It is particularly useful for Go-to-Market Professionals or SaaS Executives.

Enroll now: Essentials in Revenue Architecture

Summary

Title: Essentials in Revenue Architecture

Price: $199.99

Number of Lectures: 12

Number of Quizzes: 1

Number of Published Lectures: 12

Number of Published Quizzes: 1

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Identify the three core monetization strategies (ownership, subscription, and consumption) and evaluate their application in different business contexts.
Transform the traditional marketing and sales funnel into a comprehensive customer lifecycle model that maximizes customer impact from acquisition through long-
Apply mathematical models to understand and predict revenue behavior under various conditions, enhancing the sophistication of your revenue engine.
Develop a scalable operating framework with standardized data models, a unified language, and a uniform methodology to ensure consistent customer journey manage
Analyze the dynamics of organizational growth through the S-curve, identify key revenue breakpoints, and prepare for phase shifts that drive sustainable expansi
Integrate marketing, sales, and customer success efforts through various GTM motions to optimize customer interactions and drive revenue.

Who Should Attend

Go-to-Market Professionals
SaaS Executives

Target Audiences

Go-to-Market Professionals
SaaS Executives

This course is designed to equip you with the foundational knowledge necessary for building a sustainable revenue system. Covering six critical models—the Revenue Model, the Data Model, the Mathematical Model, the Operating Model, the Growth Model, and the GTM Model—this course features expert insights from Winning by Design’s Lead Architect for Revenue Architecture, Roee Hartuv, and excerpts from Jacco Van Der Kooij’s “Revenue Architecture” textbook. It will enhance your strategic capabilities and lead to opportunities for business growth. Complete the course and earn a certification in Essentials in Revenue Architecture.

Module 0: Introduction

Overview of the fundamentals and first principles, and an introduction to models.

Module 1: The Revenue Model

Core principles of ownership, subscription, and consumption monetization strategies
Strategies to enhance and balance revenue streams
Evaluating the impact of each monetization strategy

Module 2: The Data Model

Expanding the traditional marketing and sales funnel into a comprehensive data model
Using data to drive strategic decisions

Module 3: The Mathematical Model

Understanding the structure and dynamics of recurring revenue systems
Utilizing mathematical principles to model and predict revenue behavior
Exploring interactions and dependencies within the revenue system

Module 4: The Operating Model

Designing scalable operations that support growth and efficiency
Implementing a consistent methodology across departments
Strategies for aligning teams towards common goals

Module 5: The Growth Model

Identifying and navigating key stages of growth in a recurring revenue business
Understanding the S-curve and its implications
Preparing for future phase shifts with a strategic roadmap

Module 6: The GTM Model

Coordinating efforts of marketing, sales, and customer success teams
Exploring various go-to-market motions
Optimizing customer engagement strategies

Course Curriculum

Chapter 1: Course Overview

Lecture 1: Course Overview

Chapter 2: Module 0: Introduction

Lecture 1: Course Introduction

Lecture 2: The Revenue Factory

Lecture 3: Introduction to Models

Lecture 4: Systems and Processes

Chapter 3: Module 1: The Revenue Model

Lecture 1: The Revenue Model

Chapter 4: Module 2: The Data Model

Lecture 1: The Data Model

Chapter 5: Module 3: The Mathematical Model

Lecture 1: The Mathematical Model

Chapter 6: Module 4: The Operating Model

Lecture 1: The Operating Model

Chapter 7: Module 5: The Growth Model

Lecture 1: The Growth Model

Chapter 8: Module 6: The GTM Model

Lecture 1: The GTM Model

Chapter 9: Module 7: Summary

Lecture 1: Course Summary

Chapter 10: Certification Exam

Instructors

Winning by Design
B2B Revenue Consultants and Trainers

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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