Employer Brand for Small Business

Employer Brand for Small Business, available at $19.99, has an average rating of 4.5, with 16 lectures, based on 6 reviews, and has 18 subscribers.

You will learn about What is an employer brand What is the fastest way for my smaller business to take advantage of my employer brand? The basics of building a talent strategy The eight key ways to activate my employer brand This course is ideal for individuals who are Recruiters, HRBP, and marketers It is particularly useful for Recruiters, HRBP, and marketers.

Enroll now: Employer Brand for Small Business

Summary

Title: Employer Brand for Small Business

Price: $19.99

Average Rating: 4.5

Number of Lectures: 16

Number of Published Lectures: 16

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

What is an employer brand
What is the fastest way for my smaller business to take advantage of my employer brand?
The basics of building a talent strategy
The eight key ways to activate my employer brand

Who Should Attend

Recruiters, HRBP, and marketers

Target Audiences

Recruiters, HRBP, and marketers

There’s an assumption that a company needs 1,000+ employees before it can even begin to think about justifying the cost of such a role.

And that’s not true. Which is why I built this class..

As you’ll soon see, I know that employer branding, when done well, is an absolute game-changer. In ways big and small, your employer brand determines who you can hire, how quickly and how dearly, and encourages people to stick around longer. It even gives your marketing team a whole new set of colors with which to promote their products and services.

And that goes double for smaller companies. When you don’t have an army of recruiters, millions to spend on a cool tech stack, when your marketing team seems like it’s sprinting 24/7 just to keep from drowning, employer branding (and employer brand thinking) means every new hire can be a little better, a little faster, changing how your whole company looks at its own talent and what it can expect from itself as it grows.

For me, employer branding is democratic. It is useful for everyone. But the economics of employer branding means only big (and/or rich) companies can afford and leverage it.

Think of this as the instruction manual for getting your employer brand up and running.

This course is designed to help every single company who wants to hire take advantage of their employer brand. To allow any company to compete for talent in any weight class. To allow you to get more hiring done with less.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Definitions

Lecture 3: Made for small and medium-sized businesses

Lecture 4: Prep work

Lecture 5: Strategy

Lecture 6: Job Postings

Lecture 7: Career Site

Lecture 8: Social Media

Lecture 9: Recruitment Marketing

Lecture 10: Recruiter Outreach

Lecture 11: Glassdoor Responses

Lecture 12: Making the Offer

Lecture 13: Advocacy

Lecture 14: The Sprint

Lecture 15: Beyond the Sprint

Lecture 16: Wrap Up

Instructors

James Ellis
Employer Brand Nerd

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 2 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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