How to build a powerful brand that fuels growth

How to build a powerful brand that fuels growth, available at $19.99, has an average rating of 4.57, with 30 lectures, 3 quizzes, based on 7 reviews, and has 16 subscribers.

You will learn about Understand why you need a strong positioning and coherent strategy in order to drive long-term sustainable growth. Become clearer on how to create a brand positioning that is coherent, consistent and sharp, which will subsequently influence all areas of the mix. Identify how consistency creates and sustains meaningful and distinctive brands. Understand how a tight brand positioning will lead to a purpose that can inspire your brand’s narrative. Learn how to make strategic choices that will help drive growth and equity for the long term. This course is ideal for individuals who are For aspiring marketers and brand owners It is particularly useful for For aspiring marketers and brand owners.

Enroll now: How to build a powerful brand that fuels growth

Summary

Title: How to build a powerful brand that fuels growth

Price: $19.99

Average Rating: 4.57

Number of Lectures: 30

Number of Quizzes: 3

Number of Published Lectures: 30

Number of Published Quizzes: 3

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: $94.99

Quality Status: approved

Status: Live

What You Will Learn

Understand why you need a strong positioning and coherent strategy in order to drive long-term sustainable growth.
Become clearer on how to create a brand positioning that is coherent, consistent and sharp, which will subsequently influence all areas of the mix.
Identify how consistency creates and sustains meaningful and distinctive brands.
Understand how a tight brand positioning will lead to a purpose that can inspire your brand’s narrative.
Learn how to make strategic choices that will help drive growth and equity for the long term.

Who Should Attend

For aspiring marketers and brand owners

Target Audiences

For aspiring marketers and brand owners

As a marketer, you know you need to nurture your brand in a fast-changing world in order to ensure long-term and sustainable growth. However these efforts are often deprioritized to focus on more short-term tactical activities, which make brand teams miss out on long-term brand-building opportunities.

With the this bootcamp, you will learn how to transform your business into a brand that sells itself. Learn directly from marketing practitioners and get access to knowledge and frameworks used by experienced marketers that will help you secure your brand’s long-term growth.

Who is this bootcamp for?

Experienced Marketerswho want a THOROUGH AND STRUCTURED REMINDER of the FOUNDATIONAL MARKETING PRINCIPLES, whilst adding new tools and frameworks to their arsenal.
Aspiring Marketerswho want to LAY THE FOUNDATIONS to help them pivot towards their new career paths, specifically looking for PRACTICAL KNOW-HOW BEYOND MARKETING THEORY
Marketing or Brand Teamswho want to IMPROVE THEIR PRACTICAL BRAND KNOW-HOW, via a guided and structured approach to foster a universal team language, understanding and toolbox.
Experienced or aspiring consultantswho want to ENHANCE THEIR STRATEGIC PROBLEM-SOLVING capabilities to address different marketing challenges in growing a business.
Current or Aspiring Business Ownerswho want to ESTABLISH THEIR BRAND, GROW THEIR BUSINESS, and learn how marketing can help them achieve their goals.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome to the Bootcamp!

Lecture 2: Download your WorkBook!

Chapter 2: Module 1: Introduction to brand positioning

Lecture 1: The importance of a brand-led business

Lecture 2: Vision & Positioning

Lecture 3: What is positioning and why it matters

Lecture 4: Download your additional resources!

Chapter 3: Module 2: What makes brands great

Lecture 1: What makes brands great

Lecture 2: The principles behind great brands

Lecture 3: Positioning as our North Star

Lecture 4: Additional resources: videos

Chapter 4: Module 3: Your role as a brand guardian

Lecture 1: Ensure the relevance of your positioning

Lecture 2: Execute with consistency

Lecture 3: Be insightful – always

Lecture 4: Download your additional resources!

Chapter 5: Quiz 1

Chapter 6: Module 4: Exploring the foundations of a brand positioning

Lecture 1: Root strengths

Lecture 2: When and where to compete

Lecture 3: Identifying your target

Lecture 4: Insight on your target

Lecture 5: BONUS MODULE: Getting under the skin of your consumer

Chapter 7: Module 5: Purpose at the heart of positioning

Lecture 1: What is purpose and why does it matter?

Lecture 2: Driving purpose-led growth

Lecture 3: Download your additional resource here!

Chapter 8: Module 6: Exploring the output of brand positioning

Lecture 1: Benefits and Reasons-to-Believe

Lecture 2: Personality and Tone-of-Voice

Lecture 3: Download your additional resources here!

Chapter 9: Quiz 2

Chapter 10: Module 7: Brand Strategy for Growth

Lecture 1: A brand's strategic role

Lecture 2: Identifying your brand architecture

Lecture 3: Growing your core

Lecture 4: Extensions and stretches

Lecture 5: Download your additional resources here!

Chapter 11: Quiz 3

Instructors

An Bellemans
Best-in-class marketing training. Ex-Unilever

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 2 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu