Get Started Marketing Your Alternative Practitioner Business

Get Started Marketing Your Alternative Practitioner Business, available at $19.99, has an average rating of 4.7, with 49 lectures, based on 30 reviews, and has 142 subscribers.

You will learn about Create a WordPress website, from finding a domain name, to setting up and personalizing the site, to finding and editing images for the site Set up an email list (customer list) Be able to understand and implement SEO so that their site is findable on search engines Understand online marketing, from affiliate sales, to partnerships, Facebook ads and more Understand all the options for growing your practice both with clients and passively, from webinars to workshops, products and beyond! Understand if paid ads are useful, and if so generally which ones are helpful Spiritual Marketing This course is ideal for individuals who are those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business It is particularly useful for those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business.

Enroll now: Get Started Marketing Your Alternative Practitioner Business

Summary

Title: Get Started Marketing Your Alternative Practitioner Business

Price: $19.99

Average Rating: 4.7

Number of Lectures: 49

Number of Published Lectures: 49

Number of Curriculum Items: 49

Number of Published Curriculum Objects: 49

Original Price: $109.99

Quality Status: approved

Status: Live

What You Will Learn

Create a WordPress website, from finding a domain name, to setting up and personalizing the site, to finding and editing images for the site
Set up an email list (customer list)
Be able to understand and implement SEO so that their site is findable on search engines
Understand online marketing, from affiliate sales, to partnerships, Facebook ads and more
Understand all the options for growing your practice both with clients and passively, from webinars to workshops, products and beyond!
Understand if paid ads are useful, and if so generally which ones are helpful
Spiritual Marketing

Who Should Attend

those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business

Target Audiences

those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business

I’ve worked in alternative practice as a solopreneur for years (as a coach, bodyworker, alternative healer), working from home, and sometimes in clinics, as well as traveling and giving workshops at a variety of venues. I have also had a freelance writing and website creation/SEO business. I understand firsthand how hard it can be to grow a business when your business is heart-centred therapeutic work. I also get how having an online presence and building marketing around your online work is instrumental in creating a business that can be both local and global.

No doubt about it: there are special considerations if you are in a healing profession as a practitioner. It is NOT the case that marketing is a one-size-fits-all proposition.

As someone (you!) who wants to do healing/helping/bodywork for a living, so much of your business is about branding YOU, as the wonderful, unique practitioner you are. This makes our kind of work fundamentally different from the kind of marketing you need for a group practice, a local pizza shop, and so on.

Marketing yourself is increasingly online, increasingly competitive, and increasingly technical. You may not consider yourself a technical person, but you can do it, because I am making it very simple. I am so, so passionate about helping healers get their names and their work out there! I want to see you angels with genuine gifts and compassion have the same awesome websites and marketing techniques as other businesses. You can DO this!

And let’s face it, being a practitioner is not, at least immediately, a hugely lucrative field! I see lots of very expensive marketing courses out there for practitioners and healers which promise the earth and cost thousands. You probably can’t afford this if you’re starting out, so I wanted to create something hugely valuable, for those who really need it, that costs very little. I spent years studying and teaching myself all this stuff, and now I want to offer it to you, so that you practitioners can do what you do best, help others!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: How to use this course

Chapter 2: Branding. Who are YOU and what do you offer?

Lecture 1: Your brand is YOU. Getting started.

Lecture 2: Logo & Finding a tone, consistency, color, feel for your brand

Lecture 3: A business name, domain name, your website's PURPOSE!

Chapter 3: Let's Make a Website

Lecture 1: Domain name, hosting, DIY website

Lecture 2: Find, install & customize a WordPress theme

Lecture 3: Prepare basic information for your website

Lecture 4: Using Your WordPress site (creating stuff on it)

Lecture 5: Images Troubleshooting: Get images, Using Canva for editing

Lecture 6: Installing payment options and online booking on your website

Chapter 4: Let's Create an Email List

Lecture 1: Why have an email list? What is it?

Lecture 2: Choose an email list provider

Lecture 3: Aweber: Create and name a new email list, check settings and create emails

Lecture 4: Mailchimp: Create and name a new email list, check settings and create emails

Lecture 5: Aweber: Create and install an optin form for the list on your site

Lecture 6: Mailchimp: Create and install an optin form for the list on your site

Chapter 5: SEO for your online presence

Lecture 1: What is SEO? Understand if you need to do it or NOT!

Lecture 2: On Site SEO: Google Keyword Planner to find your best keywords

Lecture 3: Using Jaxxy for keyword searching

Lecture 4: On-site SEO: Using Google Analytics and Google Webmaster Tools

Lecture 5: On-Site SEO: Setting up your site, blogs, and pages for good SEO!

Lecture 6: Planning your blogs

Lecture 7: Schedules and content of SEO-friendly blogs

Lecture 8: Backlinks

Chapter 6: Marketing your services for an "in person" practice

Lecture 1: Intro to this section on marketing a client-based practice (in person sessions)

Lecture 2: Best Practice: what it is and how to ensure it

Lecture 3: Identify your customers

Lecture 4: Using Social Media for free promotion

Lecture 5: Attending events for self-promotion

Lecture 6: Creating events for self-promotion

Lecture 7: Giveaways: Write an ebook to give in exchange for emails

Lecture 8: Strategic Partnerships

Lecture 9: Get testimonials from happy clients!

Lecture 10: Get Press

Chapter 7: Marketing Your Online Business

Lecture 1: Intro to this section on marketing an online business

Lecture 2: Affiliate Marketing

Lecture 3: E-Commerce (selling stuff)

Lecture 4: Webinars

Lecture 5: Online Courses

Lecture 6: Membership Sites

Chapter 8: Paid Advertising

Lecture 1: Are paid ads right for your business?

Lecture 2: About Facebook ads

Lecture 3: Google Adwords

Lecture 4: Classified ads, Directory listings, newspaper and magazine ads

Chapter 9: Spiritual and Energetic Considerations

Lecture 1: Why your energy matters (energetics of being a practitioner)

Lecture 2: Self-Care and Client Preparation/Reflection

Lecture 3: Hidden Curriculum: you attract the clients you need for YOUR growth

Lecture 4: A Meditation for you! (and our conclusion)

Instructors

Michelle Dixon, PhD
Holistic practitioner trauma therapies, intuitive healer

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 4 votes
4 stars: 5 votes
5 stars: 21 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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