Google Ads for Beginners

Google Ads for Beginners, available at $84.99, has an average rating of 4.44, with 50 lectures, based on 4702 reviews, and has 32394 subscribers.

You will learn about Fundamentals of AdWords Campaign Targeting Managing Budgets and Bids Creating Successful Ads Keyword Research Competitive Research Research Tools Optimization Strategies *Bonus* Intro into Advanced AdWords (Display & Remarketing) This course is ideal for individuals who are Entrepreneurs or Marketing Professionals or Business Owners or Marketing Students It is particularly useful for Entrepreneurs or Marketing Professionals or Business Owners or Marketing Students.

Enroll now: Google Ads for Beginners

Summary

Title: Google Ads for Beginners

Price: $84.99

Average Rating: 4.44

Number of Lectures: 50

Number of Published Lectures: 49

Number of Curriculum Items: 50

Number of Published Curriculum Objects: 49

Original Price: $149.99

Quality Status: approved

Status: Live

What You Will Learn

Fundamentals of AdWords
Campaign Targeting
Managing Budgets and Bids
Creating Successful Ads
Keyword Research
Competitive Research
Research Tools
Optimization Strategies
*Bonus* Intro into Advanced AdWords (Display & Remarketing)

Who Should Attend

Entrepreneurs
Marketing Professionals
Business Owners
Marketing Students

Target Audiences

Entrepreneurs
Marketing Professionals
Business Owners
Marketing Students

“This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords.” -Brad Fach, Founder, PatentFile

In just over 3 hoursyou will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back!

Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization.

You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you’ll also get a FREE copy of my Google AdWords for Beginners eBook

After completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I’ve personally used to run thousands of successful AdWords campaigns.

Each lesson includes:

An in-depth video lesson
A screencast walk-through using a live AdWords account
Links to tools and relevant articles for further reading

The walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what’s needed when launching your first campaign. You will learn faster by doing, rather than just listening.

This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt.

If all of that sounds good to you, enroll now, and we’ll get started with Google AdWords for Beginners.

Course Curriculum

Chapter 1: Google AdWords Fundamentals

Lecture 1: AdWords Intro

Lecture 2: Ad Rank

Lecture 3: Landing Pages

Lecture 4: Walk Through: Landing Page Examples

Lecture 5: Campaign & Ad Group Fundamentals

Lecture 6: Section 1: Links & Further Reading

Chapter 2: Targeting and Bidding

Lecture 1: Location Targeting

Lecture 2: Walk Through: Location Targeting

Lecture 3: Walk Through: Location Groups

Lecture 4: Language Targeting

Lecture 5: Walk Through: Language Targeting

Lecture 6: Walk Through: Budget

Lecture 7: Walk Through: Bidding

Lecture 8: Walk Through: Start/End Date

Lecture 9: Walk Through: Audiences

Lecture 10: Ad Extensions

Lecture 11: Walk Through: Sitelinks

Lecture 12: Walk Through: Call Outs

Lecture 13: Walk Through: Call Extensions

Lecture 14: Walk Through: Additional Settings

Lecture 15: Walk Through: Adding Conversion Tracking

Lecture 16: Section 2: Links & Further Reading

Chapter 3: Creating Ads & Adding Keywords

Lecture 1: Creating & Writing Ads

Lecture 2: Walk Through: Creating Ad Groups

Lecture 3: Walk Through: Creating and Writing Ads

Lecture 4: Adding Keywords

Lecture 5: Keyword Match Types

Lecture 6: Walk Through: Adding Negative Keywords

Lecture 7: Dynamic Keyword Insertion

Lecture 8: Walk Through: Dynamic Keyword Insertion

Lecture 9: Section 3: Links & Further Reading

Chapter 4: AdWords Strategies & Research Tools

Lecture 1: Walk Through: Competitive Research

Lecture 2: Google Keyword Planner

Lecture 3: Walk Through: Using Google Analytics for Keyword Research

Lecture 4: Better Keyword Research

Lecture 5: Section 4: Links & Further Reading

Chapter 5: Optimization

Lecture 1: Optimization Overview

Lecture 2: Optimizing Campaign Settings

Lecture 3: Optimizing Through A/B Testing

Lecture 4: Optimizing with Ad Extensions

Lecture 5: Optimizing Click Through Rates

Lecture 6: Optimizing with Negative Keywords

Chapter 6: Display and Remarketing

Lecture 1: Intro into Display Campaigns

Lecture 2: Walk Through: Display Campaigns

Lecture 3: Intro into Remarketing

Lecture 4: Walk Through: Remarketing

Lecture 5: Section 5: Links & Further Reading

Chapter 7: Conclusion

Lecture 1: The Wrap-up

Lecture 2: Free AdWords eBook

Instructors

Corey Rabazinski
Google Certified Marketer

Rating Distribution

1 stars: 40 votes
2 stars: 101 votes
3 stars: 615 votes
4 stars: 1739 votes
5 stars: 2207 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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