Google Analytics 4 (GA4): Become a Web Analytics Specialist!

Google Analytics 4 (GA4): Become a Web Analytics Specialist!, available at $64.99, has an average rating of 4.36, with 127 lectures, 2 quizzes, based on 862 reviews, and has 124568 subscribers.

You will learn about The fundamentals of web analytics, including its principles and objectives The importance of Key Performance Indicators, and how to track them Mastery of your website’s Google Analytics 4 setup Ability to craft an intuitive Google Analytics 4 interface Setting up Google Tag Manager to track custom events and conversions Effective data analysis through segmentation and filtering Navigating standard reports and custom reports in Google Analytics 4 Advanced analysis with GA4 Exploration Expert setting of the e-commerce block Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console This course is ideal for individuals who are Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field. or Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives. or Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners. It is particularly useful for Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field. or Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives. or Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.

Enroll now: Google Analytics 4 (GA4): Become a Web Analytics Specialist!

Summary

Title: Google Analytics 4 (GA4): Become a Web Analytics Specialist!

Price: $64.99

Average Rating: 4.36

Number of Lectures: 127

Number of Quizzes: 2

Number of Published Lectures: 126

Number of Published Quizzes: 2

Number of Curriculum Items: 129

Number of Published Curriculum Objects: 128

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

The fundamentals of web analytics, including its principles and objectives
The importance of Key Performance Indicators, and how to track them
Mastery of your website’s Google Analytics 4 setup
Ability to craft an intuitive Google Analytics 4 interface
Setting up Google Tag Manager to track custom events and conversions
Effective data analysis through segmentation and filtering
Navigating standard reports and custom reports in Google Analytics 4
Advanced analysis with GA4 Exploration
Expert setting of the e-commerce block
Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console

Who Should Attend

Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.
Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.
Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.

Target Audiences

Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.
Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.
Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.

In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.

Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company’s digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!

IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:

What is web analytics and why is it needed?
Aligning business goals according to the Smart-methodology
Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc
An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)
Mastery of essential skills for becoming a sought-after Web Analytics professional
Analysis of differences between Google Analytics 4 and Universal Analytics
Benefits of using Google Tag Manager
An overview of the main elements of the Google Analytics 4 user interface and the report library
Increasing data accuracy by removing internal IP data from Google Analytics 4 reports
Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events
Conversion tracking with Google Analytics 4
Audience targeting with Google Analytics 4
Working with the URL Builder tool
Customizing Standard and Custom reports in the Google Analytics 4
Advanced analysis with Exploration in Google Analytics 4
Installing an e-commerce tracking system
Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)
Analysis of a variety of reports to formulate actionable conclusions
Effective presentation of data

YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:

We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing

OUR SEO TRAINING INCLUDES:

Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow

Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable

Lifetime accessto the course and any future updates

24/7 Support: If you have questions, I will always be willing to answer them

Complete the course and receive an Udemy certificate

TOOLS USED IN THE COURSE:

Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important tools

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee

Enroll in this Google Analytics 4 course to start analyzing your project today!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Web Analytics: Unleashing the Power of Data

Lecture 2: Mastering Web Analytics: Unlocking Career Opportunities

Lecture 3: Web Analytics Mastery: From Basics to Advanced Techniques

Lecture 4: How to study on Udemy effectively?

Lecture 5: How to use the Miro Board Checklists

Chapter 2: Importance of web analytics

Lecture 1: Web Analytics: What Is It and Why Do We Need It?

Lecture 2: Types of web analytics

Lecture 3: 4 main steps in the web analytics process

Lecture 4: Basic and Additional Web Analytics Tools

Lecture 5: Content and social media analysis tools

Lecture 6: Highly specialized tools, and tools for analyzing the traffic of competitor site

Lecture 7: Web Analyst Profession

Lecture 8: Professional skills and web analytics tools

Lecture 9: Levels of professional competence

Chapter 3: Goals and Key Performance Indicators

Lecture 1: Business goals according to the Smart methodology

Lecture 2: Website conversions

Lecture 3: Key Performance Indicators (KPI). Attraction

Lecture 4: Performance indicators and interactivity

Lecture 5: Key Performance Indicators (KPI). Conversion metrics

Lecture 6: A Road Map for Creating SMART Goals

Chapter 4: Getting Started with Google Analytics 4

Lecture 1: Google Analytics 4 vs. Universal Analytics

Lecture 2: Google Analytics 4 account registration

Lecture 3: Installing the Google Analytics 4 code on the web-site manually

Lecture 4: Connecting Google Analytics 4 Property to Universal Analytics

Lecture 5: Installing Google Analytics 4 code using Google Tag Manager

Lecture 6: Installing Google Tag Assistant

Lecture 7: Three important initial settings of Google Analytics 4

Lecture 8: How to remove your internal IP data from Google Analytics 4 reports

Lecture 9: Navigating the Google Analytics 4 Interface. Part 1

Lecture 10: Navigating the Google Analytics 4 Interface. Part 2

Lecture 11: Navigating the Google Analytics 4 Interface. Part 3

Lecture 12: Navigating the Google Analytics 4 Interface. Part 4

Lecture 13: Navigating the Google Analytics 4 Interface. Part 5

Lecture 14: Navigating the Google Analytics 4 Interface. Part 6

Lecture 15: About Google Tag Manager

Lecture 16: How does Google Tag Manager work?

Lecture 17: Summary of the Chapter

Chapter 5: Track Events with Google Analytics 4

Lecture 1: Google Analytics 4 Event Tracking

Lecture 2: Automatically Collected Events

Lecture 3: Enhanced Event Measurement

Lecture 4: Recommended Events

Lecture 5: Custom Events

Lecture 6: Set up Google Analytics 4 events with Tag Manager. Part 1

Lecture 7: Set up Google Analytics 4 events with Tag Manager. Part 2

Lecture 8: Registration of Custom Dimensions and Metrics in Google Analytics 4

Lecture 9: DebugView in Google Analytics 4

Lecture 10: Monitoring Events in DebugView

Lecture 11: Creating or Modifying Events in Google Analytics 4

Lecture 12: Conversion Tracking in Google Analytics 4

Lecture 13: Limits with Google Analytics 4 Events

Lecture 14: Event Naming Considerations for Google Analytics 4

Lecture 15: Summary of the Chapter

Chapter 6: Introduction to audiences in Google Analytics 4

Lecture 1: Google Analytics 4 Audiences

Lecture 2: Creating a Custom Audience in Google Analytics 4

Lecture 3: Audience Formation from Segments in Google Analytics 4

Lecture 4: Suggested Audiences in Google Analytics 4

Lecture 5: The Difference Between Audiences and Segments Google Analytics 4

Lecture 6: The Use of Audiences in Google Analytics 4

Lecture 7: UTM Parameters in Google Analytics 4

Lecture 8: How to View UTM Parameters in Google Analytics 4

Lecture 9: Tips for Using UTM Codes

Lecture 10: Google Ads Integration

Lecture 11: Import Conversions From Google Analytics 4 to Google Ads

Lecture 12: Where to find GA4 Audiences in Google Ads?

Lecture 13: Link Google Search Console with Google Analytics 4

Lecture 14: Summary of the Chapter

Chapter 7: Alternative and Advanced Tools

Lecture 1: API Connectors: Process Your Data without Borders

Lecture 2: Web Analytics Tools. Why Keep Your Options Open?

Lecture 3: Practical Analytics With Piwik PRO

Lecture 4: Cross-Channel Analysis of Your Marketing Activities

Chapter 8: Standard Reports Explained in Google Analytics 4

Lecture 1: Overview of Standard Reports in Google Analytics 4

Lecture 2: Report Snapshot in Google Analytics 4

Lecture 3: Real-time Report in Google Analytics 4

Lecture 4: Acquisition Reports in Google Analytics 4

Lecture 5: User Acquisition and Traffic Acquisition in Google Analytics 4

Lecture 6: Google Ads Report in Google Analytics 4

Lecture 7: Engagement Reports in Google Analytics 4

Lecture 8: Events report in Google Analytics 4

Lecture 9: Report on Conversions in Google Analytics 4

Lecture 10: Pages and Screens report in Google Analytics 4

Lecture 11: Landing page report in Google Analytics 4

Lecture 12: Retention Report in Google Analytics 4

Lecture 13: User Attributes Reports in Google Analytics 4

Lecture 14: Tech report in Google Analytics 4

Lecture 15: Customize detail reports in Google Analytics 4

Lecture 16: Creating Custom Reports in Google Analytics 4

Lecture 17: Motivational lecture

Chapter 9: Explorations in Google Analytics 4

Lecture 1: An Introduction to GA4 Exploration Reports

Lecture 2: Free-form Exploration in Google Analytics 4

Instructors

Anton Voroniuk
Digital Marketing Expert, trusted by 700,000+ Students
Anton Voroniuk Support
CEO of Skillsbooster
Hanna Ivanova
Instructor at Udemy

Rating Distribution

1 stars: 19 votes
2 stars: 18 votes
3 stars: 87 votes
4 stars: 261 votes
5 stars: 477 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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