Keyword Research Wizardry: Strategies for SEO & PPC Mastery

Course Curriculum

Chapter 1: Foundation Of Keywords

Lecture 1: Module 0 | Intro

Lecture 2: Module 1 | Introduction to Keyword Research

Lecture 3: Module 2 | Understanding search engines

Lecture 4: Module 3 | Understanding keyword intent

Lecture 5: Module 4 | Fundamentals of keyword research

Chapter 2: 1.5 Interlude

Lecture 1: 1.5 Interlude

Chapter 3: Keyword ReSearch for Google Ads

Lecture 1: 2.1 Keyword Research pt1

Lecture 2: 2.2 Keyword Research pt2

Lecture 3: 2.3 Keyword Research pt3

Lecture 4: 2.4 Custom Segment research strategy

Lecture 5: 2.5 Keyword match types

Lecture 6: 2.6 Negative keyword strategy

Chapter 4: 2.5 Interlude

Lecture 1: 2.5 Interlude

Chapter 5: 3.5 Interlude

Lecture 1: 3.5 Interlude

Chapter 6: Keyword ReSearch for SEO

Lecture 1: 3 Module 3 | AAF LINK Keyword Research Techniques part1

Lecture 2: 4 Module 3 | AAF LINK Keyword Research Techniques part2

Chapter 7: 4.5 Interlude

Lecture 1: 4.5 Interlude

Chapter 8: Competitor Analysis

Lecture 1: part8 – why competitive landscape analysis matters

Lecture 2: part9.1 – AAF LINK tools and methods for competitive analysis

Lecture 3: part9.2 – AAF LINK tools and methods for competitive analysis

Lecture 4: part9.3 – AAF LINK tools and methods for competitive analysis

Lecture 5: part9.4 – AAF LINK tools and methods for competitive analysis

Chapter 9: 5.5 Interlude

Lecture 1: 5.5 Interlude

Chapter 10: Google Ads 101

Lecture 1: 2.7 Device targeting

Lecture 2: 2.8 Ad schedule

Lecture 3: 2.9 Location targeting

Lecture 4: 3.0 Google Ads Conversion Tracking

Lecture 5: 3.1 Campaign set up

Lecture 6: 3.2 Ad groups and ads

Lecture 7: 4.5 INTERLUDE

Lecture 8: 5 YouTube Campaign & Ad Types

Lecture 9: 6 Target settings & how to reach your audience

Lecture 10: 7 BIdding & Budgeting settings

Chapter 11: SEO 101

Lecture 1: 1 Module 1 | Understanding Search Engine Optimization

Lecture 2: 2 Module 2 | Setting the Foundation

Lecture 3: 5 Module 4 | On-Page SEO Optimization part1

Lecture 4: 6 Module 4 | On-Page SEO Optimization part2

Lecture 5: 7 Module 5 | Schema Markup

Lecture 6: 8 Module 6 | Permalinks

Lecture 7: 9 Module 7 | Best Practices for Website Speed

Lecture 8: 10 Module 8 | How to check your website speed

Lecture 9: 11 Module 9 | Optimize Your Images

Lecture 10: 12 Module 10 | Enable Browser Caching

Lecture 11: 13 Module 11 | Minify CSS, JavaScript, and HTML Resources

Lecture 12: 13.5 Module 11.5 | Domain authority

Lecture 13: 14 Module 12 | RES Building High-Quality Backlinks | Guest Posting

Lecture 14: 15 Module 13 | Stealing your competitors backlinks part1

Lecture 15: 16 Module 13 | Stealing your competitors backlinks part2

Lecture 16: 17 Module 14 | Forums backlink strategies

Lecture 17: 18 Module 15 | Resource page backlink strategies

Lecture 18: 19 Module 16 | Broken link backlink strategies

Lecture 19: 20 Module 17 | Blog commenting backlink strategies

Lecture 20: 21 Module 18 | Social Profile backlink strategies

Lecture 21: 22 Module 19 | Local Search Optimization part1

Lecture 22: 23 Module 20 | Local Search Optimization part2

Lecture 23: 24 Module 21 | Local Search Optimization part3

Lecture 24: 7.5 Google My Business Set Up pt1

Lecture 25: 7.6 Google My Business Set Up pt 2

Lecture 26: 8 GMB PROFILE TIPS

Lecture 27: 9 GMB ADS

Lecture 28: 9.75 GMB Hacks

Lecture 29: 26 Module 23 | RESOURCE Site Architecture and Sitemaps

Lecture 30: 27 Module 24 | Google Search Console setup

Lecture 31: 28 Module 25 | Understanding Indexing and crawling

Lecture 32: 29 Module 26 | Understanding HTTPS & SSL

Lecture 33: 30 Module 27 | Internal Links

Lecture 34: 31 Module 28 | Set Up GOOGLE Analytics

Lecture 35: 32 Module 29 | Understanding GOOGLE Analytics part1

Lecture 36: 33 Module 30 | Understanding GOOGLE Analytics part2

Lecture 37: 34 Module 31 | Data-Driven SEO Strategy part1

Lecture 38: 35 Module 32 | Data-Driven SEO Strategy part2