Launching Your First Google Paid Search Campaign

Launching Your First Google Paid Search Campaign, available at $19.99, has an average rating of 5, with 20 lectures, based on 1 reviews, and has 3 subscribers.

You will learn about How to create a Google account You will learn how to use Google AdWords to create and manage effective pay-per-click advertising campaigns How to research and select keywords Create ad text that is both effective and compliant with Google’s policies How to launch a campaign on Google editor How to launch campaigns in bulk using a Search generator This course is ideal for individuals who are Businesses and individuals who want to learn how to create and manage effective Google search ads or Career changers or Agencies looking to train their employees or Freelancers or Start Ups It is particularly useful for Businesses and individuals who want to learn how to create and manage effective Google search ads or Career changers or Agencies looking to train their employees or Freelancers or Start Ups.

Enroll now: Launching Your First Google Paid Search Campaign

Summary

Title: Launching Your First Google Paid Search Campaign

Price: $19.99

Average Rating: 5

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to create a Google account
You will learn how to use Google AdWords to create and manage effective pay-per-click advertising campaigns
How to research and select keywords
Create ad text that is both effective and compliant with Google’s policies
How to launch a campaign on Google editor
How to launch campaigns in bulk using a Search generator

Who Should Attend

Businesses and individuals who want to learn how to create and manage effective Google search ads
Career changers
Agencies looking to train their employees
Freelancers
Start Ups

Target Audiences

Businesses and individuals who want to learn how to create and manage effective Google search ads
Career changers
Agencies looking to train their employees
Freelancers
Start Ups

Google paid search is important because it is one of the most popular and effective ways to advertise online. Paid search advertising is a pushed form of advertising that allows you to place your ad on the first page of Google search results, where you are guaranteed to be seen by potential customers who are actively searching for the products or services that you offer. Paid search is an effective way to reach your target audience and can help you to generate leads and sales.

Some benefits of learning Google Search Ads include becoming more familiar with how Google search works, increased traffic to your website, improved click-through rates, and higher conversion rates. Additionally, you will be able to target your ads more effectively and efficiently, saving you time and money.

In our Google paid search course, you will learn how to use Google AdWords to create and manage effective pay-per-click advertising campaigns. You will learn how to research and select keywords, create ad text that is both effective and compliant with Google’s policies, and optimize your campaigns for improved performance. You will also learn how to track and measure your results, so that you can continually improve your campaigns and ROI.

Course Curriculum

Chapter 1: What is Paid Search?

Lecture 1: What is SEM?

Chapter 2: The importance of Paid Search

Lecture 1: Why is Paid Search important for a business?

Chapter 3: The structure

Lecture 1: How is paid search structured?

Chapter 4: Google Ad Account

Lecture 1: Creating a Google ad Account or a Manager Account (formerly MCC)

Chapter 5: Creating our first Google Campaign on Google Ads

Lecture 1: Keywords research via the Keywords Planner

Lecture 2: Creating a Google campaign and adjusting the settings

Lecture 3: Google ad groups and keywords

Lecture 4: Creating Google ad copy(ies)

Lecture 5: Ad copies best practices

Lecture 6: Extensions

Lecture 7: Setting up extensions

Chapter 6: Creating our campaign on Google Editor

Lecture 1: Installing Google Editor

Lecture 2: How to link your Google ads account on Google Editor

Lecture 3: Using the Search Generator to build your campaigns

Lecture 4: Creating your Search campaign on Google Editor

Lecture 5: Making adjustments to your campaign on Google Editor

Chapter 7: Whom am I targeting?

Lecture 1: Targeting on Search campaigns

Chapter 8: Measuring the success of my search campaign

Lecture 1: Defining my campaign’s objective

Lecture 2: Metrics to look at

Lecture 3: Choosing the right bidding strategy

Instructors

Awesome At Digital
Digital Marketer

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu