Digital Marketing Foundations
Digital Marketing Foundations, available at $19.99, with 38 lectures, and has 1 subscribers.
You will learn about The Dijital Marketing Framework Digital Marketing Basics Digital Marketing Key Concepts Digital Marketing Hub and Spokes Digital Marketing with Your Website Digital Marketing with Paid Channels Digital Marketing with Social Media Digital Marketing with Email Marketing Analytics Skills This course is ideal for individuals who are anyone who does digital marketing It is particularly useful for anyone who does digital marketing.
Enroll now: Digital Marketing Foundations
Summary
Title: Digital Marketing Foundations
Price: $19.99
Number of Lectures: 38
Number of Published Lectures: 38
Number of Curriculum Items: 38
Number of Published Curriculum Objects: 38
Original Price: $29.99
Quality Status: approved
Status: Live
What You Will Learn
- The Dijital Marketing Framework
- Digital Marketing Basics
- Digital Marketing Key Concepts
- Digital Marketing Hub and Spokes
- Digital Marketing with Your Website
- Digital Marketing with Paid Channels
- Digital Marketing with Social Media
- Digital Marketing with Email
- Marketing Analytics Skills
Who Should Attend
- anyone who does digital marketing
Target Audiences
- anyone who does digital marketing
What is digital marketing?
– When we talk about digital marketing, we’re essentially talking about promoting your business online using a multitude of channels. And these channels are how you make your buyer aware of what you’re selling. Some common digital channels might include your website, search engines, social media, online video, and paid ads. Your customer will intersect many digital channels in their day-to-day. And marketing is about showing up where they’re at with the right message at just the right time. Now, if you’re like me, when I was just starting out in marketing, you’d be asking yourself, “Okay, but what do I say? Where do I say it? How do I know who I’m talking to and what will make them pick my brand?” And, and, I know, (chuckles) and this brings me to a key point. I want you to internalize that marketing is rarely successful on the first try. One of the greatest joys I get out of marketing is experimenting, trying new things. And evolving your marketing strategies is really key to coming out ahead. Now, marketing is just as much a science as it is an art. And the digital aspect of marketing lets us get really scientific. We spend a lot of time experimenting, forming a hypothesis, testing it, and then using the data we collect to adjust course. Failure is just part of the journey. Data and near instant access to it makes digital marketing incredibly powerful. Just about every action you take on the web is tracked. Collect enough data points and you can build really powerful predictions about people’s behavior, their interests, what they’re searching for and why. Market, in its simplest form, is just persuading someone to take action. The more data we have and the better we leverage it, well, the more successful that persuasion will be.
Course Curriculum
Chapter 1: Connecting with customers online
Lecture 1: Connecting with customers online
Lecture 2: What is digital marketing
Chapter 2: The Dijital Marketing Framework
Lecture 1: The building blocks of digital marketing 1.1
Lecture 2: The marketing funnel 1.2
Lecture 3: The buyer journey 1.3
Lecture 4: Create a buyer journey map 1.4
Chapter 3: Digital Marketing Basics
Lecture 1: How to develop a marketing strategy 2.1
Lecture 2: How to identify your target market 2.2
Lecture 3: How to create your customer persona 2.3
Lecture 4: How to create your customer persona 2.4
Lecture 5: How to establish goals for digital marketing 2.5
Lecture 6: How to develop your digital marketing KPIs 2.6
Lecture 7: How to draft a one page marketing plan 2.7
Chapter 4: Digital Marketing Key Concepts
Lecture 1: Digital marketing Persuading with data 3.1
Lecture 2: How analytics work in digital marketing 3.2
Lecture 3: How to capture key insights in your digital marketing 3.3
Chapter 5: Digital Marketing Hub and Spokes
Lecture 1: How to outline your online marketing presence 4.1
Lecture 2: How to decide on a marketing channel 4.2
Lecture 3: How to prioritize in marketing 4.3
Lecture 4: How to create powerful marketing messaging 4.4
Lecture 5: How to create lean messaging in marketing copy 4.5
Chapter 6: Digital Marketing with Your Website
Lecture 1: How to optimize your website 5.1
Lecture 2: How to use copywriting in your marketing 5.2
Lecture 3: How to build landing pages that convert 5.3
Chapter 7: Digital Marketing with Paid Channels
Lecture 1: Introduction to paid advertising 6.1
Lecture 2: How to identify the value of a customer 6.2
Lecture 3: How to budget for paid marketing 6.3
Lecture 4: How to create your first paid campaign 6.4
Chapter 8: Digital Marketing with Social Media
Lecture 1: Social media marketing First steps 7.1
Lecture 2: How to decide on a social media platform 7.2
Lecture 3: How to build and leverage followers 7.3
Chapter 9: Digital Marketing with Email
Lecture 1: The power of email marketing 8.1
Lecture 2: How to develop an email marketing plan 8.2
Lecture 3: How to measure the success of email 8.3
Lecture 4: How to launch successful campaigns Email tools 8.4
Chapter 10: Marketing Analytics Skills
Lecture 1: How to decide what to track in marketing 9.1
Lecture 2: How to generate reports for marketing analytics 9.2
Lecture 3: How to continually build digital marketing 9.3
Instructors
-
Sadık Vural
Doktor
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