Hospitality and tourism marketing for beginners
Hospitality and tourism marketing for beginners, available at $19.99, has an average rating of 4.05, with 30 lectures, based on 13 reviews, and has 39 subscribers.
You will learn about The basic concepts of marketing The basic concepts of marketing for hospitality How to develop a marketing culture What makes marketing different in the hospitality What marketing is The design of the hospitality product The Ps in marketing The Cs in marketing for hospitality What is value for a guest How to create customers and how to retain them Trade offs for the guests The marketing mix The hospitality marketing mix How to meet expectations Product/service orientation Selling orientation Bottom-line orientation Marketing orientation The service environment Chains versus boutique versus independent This course is ideal for individuals who are Hotel managers or Department managers or Hospitality empoyees and managers or Sales managers or Marketing managers It is particularly useful for Hotel managers or Department managers or Hospitality empoyees and managers or Sales managers or Marketing managers.
Enroll now: Hospitality and tourism marketing for beginners
Summary
Title: Hospitality and tourism marketing for beginners
Price: $19.99
Average Rating: 4.05
Number of Lectures: 30
Number of Published Lectures: 30
Number of Curriculum Items: 30
Number of Published Curriculum Objects: 30
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- The basic concepts of marketing
- The basic concepts of marketing for hospitality
- How to develop a marketing culture
- What makes marketing different in the hospitality
- What marketing is
- The design of the hospitality product
- The Ps in marketing
- The Cs in marketing for hospitality
- What is value for a guest
- How to create customers and how to retain them
- Trade offs for the guests
- The marketing mix
- The hospitality marketing mix
- How to meet expectations
- Product/service orientation
- Selling orientation
- Bottom-line orientation
- Marketing orientation
- The service environment
- Chains versus boutique versus independent
Who Should Attend
- Hotel managers
- Department managers
- Hospitality empoyees and managers
- Sales managers
- Marketing managers
Target Audiences
- Hotel managers
- Department managers
- Hospitality empoyees and managers
- Sales managers
- Marketing managers
Welcome to this hospitality course!
This course ‘Hospitality and tourism marketing for beginners’ is a beginner friendly course on the basics of marketing within the hospitality industry. But of course, more experienced students are welcome as well.
Together we will discuss all the basics of hospitality marketing and why it is somewhat different from other industries. By the end of this course you will have a solid foundation and basic understandingof what marketing means in this industry.
We will discuss the role of the marketing manager and his team and how marketing budgets are spend. We will talk about what marketing is and the importance of developing a marketing culture within your property. Together we are going to have a closer look at why hospitality marketing is a challenge. It has everything to do with the intangibility, perishability, heterogeneityand simultaneous creationof the service.
You’ll learn what the hospitality product is and how the customers in our industry think. Ever heard of the 4 Ps, well in the tourism industry we go with the Cs of hospitality. Also we will have look a the marketing mix and marketing hospitality mix to make sure we understand what is needed to develop the right product for our guests.
Enjoy the course!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: The marketing manager
Lecture 3: What is marketing
Chapter 2: The marketing culture
Lecture 1: Developing a marketing culture
Lecture 2: The value creation
Lecture 3: The importance of a marketing culture
Lecture 4: The trade-offs
Chapter 3: Marketing management
Lecture 1: The marketing orientations of the management
Lecture 2: The leadership
Lecture 3: The service and products
Lecture 4: The marketing and campaigns
Chapter 4: Marketing in the hospitality industry
Lecture 1: What makes the hospitality industry different
Lecture 2: The intangibility
Lecture 3: The perishability
Lecture 4: The heterogeneity
Lecture 5: The simultaneous production and consumption
Lecture 6: The employees are key
Chapter 5: The hospitality product
Lecture 1: The hospitality product
Lecture 2: The physical product
Lecture 3: The service environment
Lecture 4: The service product
Lecture 5: The service delivery
Chapter 6: The marketing mix
Lecture 1: The Cs for hospitality
Lecture 2: The hospitality marketing mix
Chapter 7: The design of a product
Lecture 1: The design of the product
Lecture 2: The formal product
Lecture 3: The core product
Lecture 4: The augmented product
Lecture 5: Developing a new hospitality product
Chapter 8: The conclusion
Lecture 1: The conclusion
Instructors
-
Jeroen Offergelt
Teacher business management, nutrition & personal trainer.
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 3 votes
- 4 stars: 5 votes
- 5 stars: 5 votes
Frequently Asked Questions
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