AdWords and Google Merchant Center – Advertising Products
AdWords and Google Merchant Center – Advertising Products, available at $24.99, has an average rating of 3, with 22 lectures, based on 18 reviews, and has 660 subscribers.
You will learn about Learn how to signup for and setup a Google Merchant Center Account Learn how to create Shopping Ads using Google AdWords Learn how to upload product inventories into the Google Merchant Center Learn how to register your business, website and webpages within the Google Search Console This course is ideal for individuals who are Online entrepreneurs – store owners, website owners, product marketers, e-commerce site owners or Anyone wanting to create product advertisements using Google AdWords or Online marketing and pay per click marketing professionals or Digital marketing professionals and advertising company personnel It is particularly useful for Online entrepreneurs – store owners, website owners, product marketers, e-commerce site owners or Anyone wanting to create product advertisements using Google AdWords or Online marketing and pay per click marketing professionals or Digital marketing professionals and advertising company personnel.
Enroll now: AdWords and Google Merchant Center – Advertising Products
Summary
Title: AdWords and Google Merchant Center – Advertising Products
Price: $24.99
Average Rating: 3
Number of Lectures: 22
Number of Published Lectures: 22
Number of Curriculum Items: 22
Number of Published Curriculum Objects: 22
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn how to signup for and setup a Google Merchant Center Account
- Learn how to create Shopping Ads using Google AdWords
- Learn how to upload product inventories into the Google Merchant Center
- Learn how to register your business, website and webpages within the Google Search Console
Who Should Attend
- Online entrepreneurs – store owners, website owners, product marketers, e-commerce site owners
- Anyone wanting to create product advertisements using Google AdWords
- Online marketing and pay per click marketing professionals
- Digital marketing professionals and advertising company personnel
Target Audiences
- Online entrepreneurs – store owners, website owners, product marketers, e-commerce site owners
- Anyone wanting to create product advertisements using Google AdWords
- Online marketing and pay per click marketing professionals
- Digital marketing professionals and advertising company personnel
“To advertise your products on Google, you need a Merchant Center Account” – this is a direct quote from Google.
This course teaches the student how to setup a Google Merchant Center Account, enter product information into it, verify and integrate the Merchant Center with your website, integrate it with Google AdWords and create powerful AdWords pay per click adds that will separate you from competitor adds. If you want your products to be advertised within the Google world so people can find your products and site, this is a process you must complete and implement. I will also show you within this course how to implement and integrate Google Express which will allow people to easily view, purchase and get shipped the products you have uploaded to your Merchant Center account.
Augmenting this training that will show you how to set up your Merchant Account environment, I have included three key lectures on improving the SEO (Search Engine Optimization) that I previously published in another of my courses on the Udemy platform. These three SEO lectures will give you some great tips that will allow you to fare significantly better in having the Shopping Pages on your website rank within the Google Search Engines. In fact, by completing these additional tasks described within these three lectures, you will be able to do your Google AdWords pay per click at reduced cost per click rates, saving you money each time someone clicks on one of your adds so do not fail to implement these additional steps.
Google does have a significant amount of textual help within its training environment that you can also refer to but it is a lot of reading and piecing together of this content that you will need to go through in order to understand it all and complete the required setup and integration tasks. What I have done is learned their system and have created these videos to provide you with more of a step by step visual and audio narrative of what you need to do to get up and running. This course you will find is easier to digest and will save you time in the learning and it will be a less frustrating experience for some.
So if you have not as yet integrated the Google Merchant Center with your online shopping site or store, I encourage you to take this course and do so.
I look forward to seeing you on the inside.
Best wishes,
– Dan Grijzenhout – Course Creator
Course Curriculum
Chapter 1: Setting Up Your Google Merchant Center Account
Lecture 1: Introduction to the Google Merchant Center
Lecture 2: Setting Up Your Google Merchant Center Account
Lecture 3: Creating Acceptable Merchant Center Logos Using Adobe Photoshop
Lecture 4: Verifying Your Website in Google Merchant Center
Lecture 5: Creating Your Product Feed Uploads to the Google Merchant Center
Lecture 6: Filezilla – An Excellent Free FTP Upload Tool
Lecture 7: Google Merchant Center – Product Data Specification
Lecture 8: Setting Up Tax in the Google Merchant Center
Lecture 9: Setting Up Shipping in the Google Merchant Center
Chapter 2: Merchant Center Ad-Ons and Interfaces
Lecture 1: Linking Your Google AdWords and Other Accounts With Google Merchant Center
Lecture 2: Bulk Store Location Upload Guide – Needed for Google Express
Lecture 3: Interfacing Your Shopify Store with the Google Merchant Center
Lecture 4: Integrating Google Express – Buy and Ship Products Using Your Mobile Device
Chapter 3: Advertising – Creating Shopping Ads Using Google Adwords
Lecture 1: Creating Local Storefront – Local Inventory Adds for People Near Your Stores
Lecture 2: Using Dynamic Remarketing to Target Previous Website Visitors
Lecture 3: Implementing Merchant Promotions – Special Offers Links
Lecture 4: Create Standout Shopping Ads Using Google Merchant Center and Google AdWords
Chapter 4: Organic SEO Tips – Getting Your Pages Ranked Higher Within Search Engines
Lecture 1: Google – Keep Your Sitemap.xml File Current
Lecture 2: Create Video Sitemaps for Higher Google Search Engine Rankings
Lecture 3: Getting Found Organically – Spiders, Crawlers and Webpage Indexing
Lecture 4: Google SEO Impacting Changes for 2017 – Important Search Engine Changes
Lecture 5: Bonus Lecture: Congratulations and More Course Discounts
Instructors
-
Dan Grijzenhout
35+ Years of Consulting and Entrepreneurial Expertise!
Rating Distribution
- 1 stars: 3 votes
- 2 stars: 3 votes
- 3 stars: 3 votes
- 4 stars: 3 votes
- 5 stars: 6 votes
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