Digital Marketing: Lead Generation Using Facebook Ads

Digital Marketing: Lead Generation Using Facebook Ads, available at $19.99, has an average rating of 4, with 48 lectures, based on 66 reviews, and has 1472 subscribers.

You will learn about Understand how to create targeted, relevant Facebook ads Understand what makes a highly converting landing page This course is ideal for individuals who are This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation It is particularly useful for This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation.

Enroll now: Digital Marketing: Lead Generation Using Facebook Ads

Summary

Title: Digital Marketing: Lead Generation Using Facebook Ads

Price: $19.99

Average Rating: 4

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 48

Number of Published Curriculum Objects: 48

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

Understand how to create targeted, relevant Facebook ads
Understand what makes a highly converting landing page

Who Should Attend

This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation

Target Audiences

This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation

This course is designed to simplify the best practices of Lead Generation using Facebook Ads, so you can understand how to reach and engage your audience
and improve your chances of getting a positive reaction to your Facebook
advertising campaigns.

Understand the art of Facebook ads & lead generation using proven, simple and effective techniques.

Discover the basics of Facebook advertising
Learn how to properly identify with your customers and avoid wasting money
Discover the tricks to creating a landing page that converts
Understand the different formats of Facebook Ad Targeting

Knowing how to create effective landing pages is an essential element of online lead generation.

In
the course you will learn how to avoid ‘fishing’ for your customers and
instead, create targeted and relevant Facebook ads. We’ll also examine the elements that make up a high converting landing page onlione. You’ll hear from Digital
Marketing experts, as well as benefiting from real life case studies.

From understanding the basics, through
to learning simple techniques, you will leave this
course ready to engage potential customers on Facebook and convince them to leave you their personal details.

I
designed this course to offer you
an easy to follow, comprehensive guide to lead generation using Facebook ads. Lead generation and Facebook advertising are two topics that can be made complicated very
quickly. This is
why I
have prepared slide presentations with a running commentary, so you can
enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome To The Course

Lecture 2: What Is Lead Generation & Why Does It Matter?

Lecture 3: Find Your Lead Magnet

Lecture 4: Lead Magnet Examples

Chapter 2: Understand Your Audience & Stay Relevant

Lecture 1: Why Knowing Your Audience Is So Important

Lecture 2: Create ‘Buyer Personas’ For Your Customers

Lecture 3: Large Audience vs Niche Audience

Lecture 4: Don't Go 'Fishing' With Your Ads – Get Personal

Lecture 5: Example: Fishing With Facebook Ads

Lecture 6: Why Your Facebook Ads Need To Be Targeted

Chapter 3: Some Basic Advice For Your Facebook Ads

Lecture 1: Creating A Solid Facebook Ad Design

Lecture 2: Visual Information In Facebook Ads

Lecture 3: Value Proposition In Facebook Ads

Chapter 4: Copywriting For Facebook Ads

Lecture 1: What Are You Offering Your Reader?

Lecture 2: 10 Quick Tips For Your Facebook Ad Headline

Lecture 3: Test 5-Foot Benefits vs 5-Mile Benefits

Lecture 4: How To Write Your Facebook Ad Text

Chapter 5: Facebook Targeting Options

Lecture 1: Targeting Other Facebook Pages

Lecture 2: Targeting Facebook Users By Interests

Lecture 3: Targeting Facebook Users By Purchasing Behaviour

Lecture 4: Using Facebook Custom Audiences

Lecture 5: 3 Simple Ways To Use Facebook Custom Audiences

Lecture 6: Using Facebook Lookalike Audiences

Lecture 7: How Banana Republic Used ‘Lookalike’ Audiences To Find More Customers

Lecture 8: Targeting Facebook Users By Life Events

Chapter 6: Creating Your Landing Page

Lecture 1: Remove Distractions

Lecture 2: Conversion – The #1 Goal Of Your Landing Page

Lecture 3: Be Clear About The Action You Want Visitors To Take

Lecture 4: The Anatomy Of Your Landing Page

Lecture 5: The Importance Of Credibility

Lecture 6: Ways To Show Credibility On Your Landing Page

Lecture 7: Using Directional Cues

Lecture 8: Why You Should Consider Offering A Video On Your Landing Page

Lecture 9: Use An Effective Call To Action (CTA) Button

Chapter 7: Facebook Lead Ads

Lecture 1: What Are Facebook Lead Ads?

Lecture 2: Ways To Use Facebook Lead Ads

Lecture 3: Do You Have A Lead Magnet?

Lecture 4: Getting Started With Your Facebook Lead Ad

Lecture 5: Adding A Context Card

Lecture 6: When Context Cards Work – TheSkimm

Lecture 7: Organising Your Lead Form

Lecture 8: Reach Customers On Desktop Or Mobile

Chapter 8: Facebook Carousel Ads

Lecture 1: Carousel Ads For Selling Just One Product

Lecture 2: Using Carousel Ads To Sell Seasonal Products

Lecture 3: Case Study: How Wayfair uses Facebook Carousel Ads

Lecture 4: How King Boosted Candy Crush Using Carousel Ads

Lecture 5: Deezer – How The Music Service Rocks Carousel Ads

Lecture 6: The Turkish Fashion Retailer Riding Carousel Ads To Success

Instructors

Fred Williams
ESL Teacher and Founder of Mr Vocab

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 12 votes
4 stars: 20 votes
5 stars: 31 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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