MailChimp Masterclass – The Complete Email Marketing Course

Course Curriculum

Chapter 1: Getting Started

Lecture 1: Welcome to the Course!

Lecture 2: Tips for Success

Lecture 3: Why is Email Marketing so Important?

Lecture 4: Email Marketing Laws

Lecture 5: Creating Your Free Mailchimp Account

Lecture 6: A Note About Udemy Reviews

Lecture 7: How to Add Members to Your Team

Lecture 8: Platform Overview

Lecture 9: Assignment: Familiarize Yourself

Chapter 2: Building Your Audience

Lecture 1: Welcome to Unit 2

Lecture 2: Mailchimp Lists Explained

Lecture 3: How to Create Your First List

Lecture 4: GDPR Fields (European Union Regulation)

Lecture 5: How to Import Existing Contacts to MailChimp List

Lecture 6: How to Manually Add New Contacts

Lecture 7: 4 Types of Signup Forms

Lecture 8: Assignment: Build Your First Signup Form

Lecture 9: Contact Management

Lecture 10: Creating Multiple Lists

Lecture 11: Adding Tags

Lecture 12: Segmenting Your List

Lecture 13: Creating Groups in MailChimp

Lecture 14: Assignment 1: Build Your Own List

Chapter 3: Creating Email Templates

Lecture 1: Welcome to Unit 3

Lecture 2: Mailchimp Templates Explained

Lecture 3: How to Build Your First Template

Lecture 4: Assignment: Build Your Own Template

Chapter 4: Building Successful Campaigns

Lecture 1: Welcome to Unit 4

Lecture 2: Mailchimp Campaigns Explained

Lecture 3: Developing Your Marketing Plan

Lecture 4: How to Build an Email Campaign

Lecture 5: Adding Personalization: *|FNAME|*

Lecture 6: Assignment: Build Your Own Basic Campaign

Lecture 7: MailChimp Dashboard Overview

Lecture 8: How to Build an Ad Campaign

Lecture 9: Assignment: Create Your First Ad with MailChimp

Lecture 10: How to Build a Landing Page

Lecture 11: Assignment: Build Your Own Custom Landing Page

Lecture 12: How to Create a Postcard

Lecture 13: Assignment: Creating Your First Postcard with MailChimp

Lecture 14: How to Create a Signup Form

Chapter 5: Email Automation

Lecture 1: Welcome to Unit 5

Lecture 2: Mailchimp Automation Explained

Lecture 3: Automation Dashboard Overview

Lecture 4: Example: New Subscriber Follow-Up Email

Lecture 5: Example Follow-Up

Lecture 6: Example: Creating a Drip Campaign

Lecture 7: Example: Subscriber Didn't Open Previous Email

Lecture 8: Assignment: Building an Automated Campaign with MailChimp

Lecture 9: Assignment Solution: Email Automation

Chapter 6: A/B Testing

Lecture 1: Welcome to Unit 6

Lecture 2: What is A/B Testing?

Lecture 3: How to A/B Test Your Email Campaigns

Lecture 4: How to Measure & Analyze the Results

Lecture 5: Assignment: Experimenting with A/B Campaigns

Chapter 7: Reports & Analytics

Lecture 1: Welcome to Unit 7

Lecture 2: The Importance of Analytics

Lecture 3: How to Read & Interpret MailChimp Reports

Lecture 4: Benchmark Metrics for Your Email Campaign

Chapter 8: Tips for Creating Successful Marketing Campaigns

Lecture 1: Welcome to Unit 8

Lecture 2: How to Write a Catchy Subject Line

Lecture 3: More Articles on How to Write Catchy Subject Lines

Lecture 4: How to Design for Trust

Lecture 5: How to Write Captivating Email Content

Lecture 6: More Articles on Writing Engaging Content

Lecture 7: When are the Best Days & Times to Send Emails?

Lecture 8: Best Practices for Avoiding Spam Filters

Chapter 9: Wrap-Up

Lecture 1: Assignment: Building Your First Official Campaign

Lecture 2: Thanks for Watching!