MBA ASAP Marketing 2.0
MBA ASAP Marketing 2.0, available at $19.99, has an average rating of 3.8, with 71 lectures, based on 5 reviews, and has 39 subscribers.
You will learn about Learn to sell. Learn to build. If you can do both, you will be unstoppable. Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person. Products don't create value, customers do. Learn how to perform customer discovery and qualitative research. Learn the concepts, tools, techniques and platforms involved in the transfer of goods from the producer to the consumer. Take your career to the next level! Hone new skills online with expert faculty. $24.99 211 page eBook version of this course included! There is a lot of money in the world looking for someone who has a solution to a problem. Decide to solve a problem and become qualified to have a lot of money! Products don't create value, customers do. Learn how to perform customer discovery and qualitative research. This course is ideal for individuals who are Anyone interested in learning about marketing and business (only practical concepts that you can use and no boring theory + we won't cover marketing topics that are common sense). or We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities. or We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books. It is particularly useful for Anyone interested in learning about marketing and business (only practical concepts that you can use and no boring theory + we won't cover marketing topics that are common sense). or We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities. or We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books.
Enroll now: MBA ASAP Marketing 2.0
Summary
Title: MBA ASAP Marketing 2.0
Price: $19.99
Average Rating: 3.8
Number of Lectures: 71
Number of Published Lectures: 71
Number of Curriculum Items: 71
Number of Published Curriculum Objects: 71
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn to sell. Learn to build. If you can do both, you will be unstoppable.
- Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person.
- Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.
- Learn the concepts, tools, techniques and platforms involved in the transfer of goods from the producer to the consumer.
- Take your career to the next level! Hone new skills online with expert faculty.
- $24.99 211 page eBook version of this course included!
- There is a lot of money in the world looking for someone who has a solution to a problem. Decide to solve a problem and become qualified to have a lot of money!
- Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.
Who Should Attend
- Anyone interested in learning about marketing and business (only practical concepts that you can use and no boring theory + we won't cover marketing topics that are common sense).
- We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.
- We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books.
Target Audiences
- Anyone interested in learning about marketing and business (only practical concepts that you can use and no boring theory + we won't cover marketing topics that are common sense).
- We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.
- We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books.
The smartest people invest heavily in their education and skill development, recognizing that their human capital is their most marketable resource.
Skills are the most valuable thing you can acquire in this lifetime because they keep compounding until the day you die.
Marketing is about service. It is about helping people become a better version of themselves, supporting them in becoming who they seek to become. It is the way we communicate how our ideas translate to value for people in a marketplace. It is about enablement and empowerment. These concepts are far from superficial and transactional, they are deeply rooted in our individual and collective nature as human beings.
“Another winner from John Cousins! Doing business in this day and age can be daunting, especially for those of us who are from “a different era”. This author knows his stuff and shares it in such a way that informs, encourages and inspires.” Liz K.
“Business is always evolving especially with advances in technology. Business and technology topics can be new and novel or difficult to understand. John has the ability to frame and present business topics in a way where the audience feels like they can quickly grasp concepts, define strategy, and begin to execute.”
Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person. Learn the concepts, tools, techniques and platforms involved in the transfer of goods from the producer to the consumer.
Digital marketing techniques are a lever big enough to move the world.
Online marketing comprises a set of tools and skills that can be used by any size enterprise. These tools can be leveraged for any business and are especially helpful if you are running a small entrepreneurial startup.
The bigger your aspirations and the more limited your resources, the more digital marketing helps.
The skills you need to connect with your customers online are the same regardless of the size of your enterprise. The difference is in the scale of the campaigns.
Online there are more refined capabilities for targeting customers and measuring the effectiveness of your messaging.
Digital marketing is about creating messaging, getting it in front of your target audience, measuring the effectiveness in terms of conversions or sales, and revising and optimizing your campaigns based on the feedback.
We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books.
We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.
Education is most effective when educators, and students work together to create pathways for mutual success. Technology makes advanced learning locally available across geographies and enhances outcomes.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Marketing Basics
Lecture 2: Marketing Essentials
Lecture 3: Market Behavior
Lecture 4: MBA ASAP Marketing 2.0 Downloadable eBook
Lecture 5: AI Tools
Chapter 2: Examples of Great Marketing Campaigns
Lecture 1: Nike
Lecture 2: The NFL
Chapter 3: The Revolution of Marketing 2.0
Lecture 1: It's a New World for Marketing
Lecture 2: From Mad Men to Digital Marketing
Chapter 4: MBA ASAP Ultimate Excel Handbook
Lecture 1: Download the MBA ASAP Excel Handbook
Lecture 2: Excel Lookup Functions
Chapter 5: Value Creation and Market Behavior
Lecture 1: Marketing and Behavioral Economics
Lecture 2: The Value Proposition Canvas
Lecture 3: Innovation Models
Chapter 6: Frameworks for Understanding Marketing
Lecture 1: Marketing Frameworks
Lecture 2: Slide Decks
Chapter 7: AIDA
Lecture 1: AIDA
Chapter 8: The 4Ps of Marketing
Lecture 1: The 4Ps of Marketing
Lecture 2: The First P: Product
Lecture 3: Product Life Cycles
Lecture 4: The Second P: Price
Lecture 5: Pricing and Revenue
Lecture 6: Pricing Strategies and Models
Lecture 7: The Third P: Promotion
Lecture 8: The Fourth P: Place
Lecture 9: The Fifth P: Positioning
Chapter 9: STP Segmentation Targeting Positioning
Lecture 1: Segmentation Targeting Positioning Lecture
Lecture 2: STP Segmentation Targeting Positioning
Lecture 3: Segmentation
Lecture 4: Targeting
Lecture 5: Positioning
Chapter 10: Branding
Lecture 1: Branding
Lecture 2: Branding Case Study: Nike
Lecture 3: The Customer Journey
Chapter 11: Content Marketing
Lecture 1: Digital Marketing and Blogging
Lecture 2: Content Marketing, Traffic, and Clickbait
Chapter 12: Determining Market Size
Lecture 1: TAM SAM SOM
Lecture 2: Market Size Matters
Chapter 13: Marketing and Business Models
Lecture 1: Marketing and the Business Model Canvas
Lecture 2: The Nine Elements of the Business Model Canvas
Lecture 3: Business Model Case Study: Automation and Online Selling
Lecture 4: Business Model Case Study: Access vs. Ownership Models
Lecture 5: The Flywheel Effect
Chapter 14: Customer Discovery and Customer Validation
Lecture 1: Customer Discovery and Customer Validation
Chapter 15: Advertising and Marketing
Lecture 1: Marketing and Advertising
Chapter 16: Marketing Strategy
Lecture 1: How to Assess a Market
Lecture 2: Product Innovation Trends
Chapter 17: The Amazing World of Digital Marketing
Lecture 1: Introduction to the Amazing World of Digital Marketing
Lecture 2: Digital Marketing Tools and Techniques
Lecture 3: The Digital Marketing Landscape
Lecture 4: Platform Marketing Funnels
Lecture 5: Niche Marketing in the Digital Age
Lecture 6: Tracking Potential Customers on the Web
Lecture 7: Online Personal Information and Privacy
Lecture 8: Net Neutrality and Commerce
Lecture 9: Online Connectivity
Lecture 10: Eight Copywriting Frameworks Will Teach You About Marketing
Chapter 18: Digital Marketing Strategy
Lecture 1: Digital Marketing Strategy Overview
Lecture 2: The 3 Components of Digital Marketing Strategy
Chapter 19: Digital Marketing Terminology
Lecture 1: Digital Marketing Terminology
Chapter 20: Consulting Skills
Lecture 1: Consulting Skills
Lecture 2: Emotional Intelligence
Chapter 21: Marketing and Artificial Intelligence
Lecture 1: Artificial Intelligence
Chapter 22: Growth Hacking
Lecture 1: Growth Hacking
Chapter 23: Designing and Managing Digital Marketing Campaigns
Lecture 1: Designing and Managing Digital Marketing Campaigns
Lecture 2: Marketing Examples
Chapter 24: Sales
Lecture 1: Sales
Chapter 25: Case Studies
Lecture 1: Case Study: NFL Football Evolution of Product and Marketing
Chapter 26: Conclusion
Lecture 1: Further Reading on Marketing
Lecture 2: Additional Marketing Resources
Lecture 3: Conclusion
Instructors
-
John Cousins
Author
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 2 votes
- 3 stars: 0 votes
- 4 stars: 0 votes
- 5 stars: 3 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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