Learn Effective Mobile Marketing

Learn Effective Mobile Marketing, available at $19.99, has an average rating of 3.85, with 19 lectures, based on 84 reviews, and has 6341 subscribers.

You will learn about Understand the Mobile Landscape Create a Clear Marketing Startegy Target Segments Measure Your Campaign This course is ideal for individuals who are Marketing Professionals or Business Owners or Digital Marketing Agencies or Digital Marketing Students It is particularly useful for Marketing Professionals or Business Owners or Digital Marketing Agencies or Digital Marketing Students.

Enroll now: Learn Effective Mobile Marketing

Summary

Title: Learn Effective Mobile Marketing

Price: $19.99

Average Rating: 3.85

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the Mobile Landscape
Create a Clear Marketing Startegy
Target Segments
Measure Your Campaign

Who Should Attend

Marketing Professionals
Business Owners
Digital Marketing Agencies
Digital Marketing Students

Target Audiences

Marketing Professionals
Business Owners
Digital Marketing Agencies
Digital Marketing Students

"Learn Effective Mobile Marketing" course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.

With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these – from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.

Course Curriculum

Chapter 1: Intro to Mobile Marketing

Lecture 1: Principles of mobile marketing

Chapter 2: The Mobile Landscape

Lecture 1: The mobile landscape

Lecture 2: The mobile technology landscape

Lecture 3: Users and mobile landscape

Lecture 4: Players in the mobile landscape

Lecture 5: Mobile and the consumer

Chapter 3: Mobile Marketing & Advertising

Lecture 1: Reason for use Mobile in Advertising

Lecture 2: Regulatory bodies and codes of practice (UK)

Lecture 3: Mobile display formats

Lecture 4: Mobile non-display formats

Lecture 5: Mobile optimisation strategies

Lecture 6: Mobile targeting

Lecture 7: Proximity marketing

Lecture 8: Integrating mobile into marketing

Chapter 4: Planning & Design

Lecture 1: The mobile planning process

Lecture 2: Planning mobile activity

Lecture 3: Mobile design and development

Lecture 4: Principles of mobile marketing-Summary

Chapter 5: Continue learning with us in more Udemy courses!

Lecture 1: Bonus Lecture with Coupons Starting at $9 to the rest of our courses

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 2 votes
2 stars: 6 votes
3 stars: 18 votes
4 stars: 30 votes
5 stars: 28 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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