Copywriting Public Relations – master PR publicity skills

Copywriting Public Relations – master PR publicity skills, available at $44.99, has an average rating of 4.45, with 27 lectures, based on 157 reviews, and has 2548 subscribers.

You will learn about I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off. This course is ideal for individuals who are Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit. It is particularly useful for Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit.

Enroll now: Copywriting Public Relations – master PR publicity skills

Summary

Title: Copywriting Public Relations – master PR publicity skills

Price: $44.99

Average Rating: 4.45

Number of Lectures: 27

Number of Published Lectures: 27

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off.

Who Should Attend

Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit.

Target Audiences

Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit.

How to master PR – for start-ups and copywriters

Freelance copywriting

This course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.

How to develop a professional online/offline media plan
How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
How to find journalists with a tight deadline ‘on heat’ for information on your specialization
How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
How to schmooze bloggers and the press
How to create a story when there is no story
How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
Links to free software that will boost your productivity
Why and how you should create an online Press Room
Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
How not to confuse hyper-activity with effectiveness – and how to measure your success accurately
And lots more

Become the online and offline ‘Voice’ in your sector – fast

Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry’. And both can be achieved on a very, very tight budget.

I’ve been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals.

This course is a perfect accompaniment to my course ‘Become a copywriter – quit the commute and make money from home’.

Course Curriculum

Chapter 1: FREE tasters

Lecture 1: Free taster lesson – Case Studies

Lecture 2: Free taster number 2 – how to find key bloggers, journalists, publications

Chapter 2: Getting started

Lecture 1: WELCOME – and how to use this course

Lecture 2: Connect With The Community

Lecture 3: In the beginning – birth of the press release

Chapter 3: Become a VOICE IN YOUR INDUSTRY

Lecture 1: Case studies

Lecture 2: Forward Features – how to find out what editors and portals plan to publish

Lecture 3: NOTES – Forward Features

Lecture 4: How to find bloggers and journalists looking for YOUR input

Lecture 5: NOTES – Finding bloggers, journalists and magazines

Lecture 6: Schmoozing Bloggers and the Press – little blue pills

Lecture 7: NOTES – Schmoozing the media

Lecture 8: Your own, on-line News Room

Lecture 9: NOTES – your own online News Room

Chapter 4: Understanding Keywords

Lecture 1: Understanding Keywords

Lecture 2: NOTES – Understanding Keywords

Lecture 3: Google's keyword planner

Lecture 4: NOTES – Google's Keyword Planner

Chapter 5: Press Releases and White Papers

Lecture 1: Anatomy of a Press Release

Lecture 2: NOTES – Anatomy of a Press Release

Lecture 3: White Papers – Marketing's best kept secret

Lecture 4: NOTES – White Papers – marketing's best kept secret

Lecture 5: Pseudo Press Releases

Lecture 6: NOTES – Pseudo Press Releases

Chapter 6: Success metrics, online and off

Lecture 1: Measuring for success

Lecture 2: NOTES – Measuring success online and off

Chapter 7: It's a wrap

Lecture 1: It's a wrap

Instructors

Len Smith
Freelance copywriter and communications consultant
Sean Kaye
Enterprise Technologist and Online Marketing Expert

Rating Distribution

1 stars: 5 votes
2 stars: 4 votes
3 stars: 25 votes
4 stars: 47 votes
5 stars: 76 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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