Marketing Fundamentals for Absolute Beginners

Marketing Fundamentals for Absolute Beginners, available at $19.99, has an average rating of 4.15, with 23 lectures, based on 56 reviews, and has 1641 subscribers.

You will learn about Understand the main concepts of marketing Describe the market properly Plan your product offering Start planning your promotion This course is ideal for individuals who are Beginners in marketing. No prior knowledge required in business. If you are familiar with the basics then it can help as a revision It is particularly useful for Beginners in marketing. No prior knowledge required in business. If you are familiar with the basics then it can help as a revision.

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Summary

Title: Marketing Fundamentals for Absolute Beginners

Price: $19.99

Average Rating: 4.15

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the main concepts of marketing
Describe the market properly
Plan your product offering
Start planning your promotion

Who Should Attend

Beginners in marketing. No prior knowledge required in business. If you are familiar with the basics then it can help as a revision

Target Audiences

Beginners in marketing. No prior knowledge required in business. If you are familiar with the basics then it can help as a revision

*** 3 New lectures (Feb 2017) ***

*** 1. Market Estimation�on evaluating markets with FREE tools from Facebook and Google***

*** 2. Online Promotion on different types of promotion online (Adwords, Facebook)***

*** 3. Customer Acquisition with a checklist to get you started***

***1500+ Students from over 100+ countries!***

***Now Added English Captions – Easy to understand for all nationalities***

Learn the fundamentals of marketing! Covering from business problems to start planning your offering and launching. Learn the marketing concepts to get you started.

The choice for beginners to grasp the main marketing concepts and specialize afterwards with confidence.�

You can have your product ready or you may be planning it.

Ideal for those who prefer simpler talk with academic validity. In this course, technical terms are used to minimum.�The important technical terms are included in the resources section for easier reading and future reference.

***Don’t miss the free preview!***

Excellent Reviews so far!!!

Marketing basics include concepts like the market, segmentation, targeting, positioning and the marketing mix.

***Get ready to create your first product or as we say in marketing your first offering!***

Watch 18 video lectures and get your marketing education launched!

Enough Examples and Exercises to get you thinking about your market and your product or service.

Course Curriculum

Chapter 1: Start Here

Lecture 1: Welcome

Lecture 2: Introduction

Chapter 2: The Market and your Business

Lecture 1: Market

Lecture 2: Before Marketing

Lecture 3: Marketing in Business

Lecture 4: Market Estimation

Chapter 3: Marketing Research

Lecture 1: Introduction to Marketing Research

Lecture 2: How Marketing research can help

Lecture 3: What Marketing Research is for Management

Chapter 4: Market Segmentation

Lecture 1: Market Segmentation I

Lecture 2: Market Segmentation II

Chapter 5: Targeting

Lecture 1: Targeting

Chapter 6: Positioning & Marketing Mix

Lecture 1: Positioning

Lecture 2: Product

Lecture 3: Product Lifecycle

Lecture 4: Place

Lecture 5: Promotion

Lecture 6: Promotion Mix I

Lecture 7: Promotion Mix II

Lecture 8: Online Promotion

Lecture 9: Price

Chapter 7: Summary

Lecture 1: Summary

Lecture 2: Customer Acquisition

Instructors

George Kourogiorgas
Marketing and Analytics, PhD

Rating Distribution

1 stars: 3 votes
2 stars: 2 votes
3 stars: 5 votes
4 stars: 26 votes
5 stars: 20 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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