Professional Business Email Writing And Email Etiquette

Course Curriculum

Chapter 1: Welcome! And what to expect

Lecture 1: Welcome to this email writing and productivity course, and what to expect

Lecture 2: Options to have a better course-taking experience

Chapter 2: Writing email to co-workers or managers. Elite email writing to impress!

Lecture 1: Example of an email written between employees of the same company

Lecture 2: Example of a confused and convoluted email, and how to improve it

Lecture 3: Further explaining the previous lecture on not writing convoluted email

Lecture 4: Your out of office auto-response email script

Lecture 5: The error to avoid when writing short sentences

Lecture 6: Writing an email to co-workers or a manager – exercise

Lecture 7: Writing an email to co-workers or a manager – exercise answer

Chapter 3: Introduction emails internal to your company and external

Lecture 1: How to send an introduction email

Lecture 2: How to gracefully and professionally reply to an introduction email

Chapter 4: Practice activity to sharpen your communication skills in difficult situations

Lecture 1: Email subject lines – clear, memorable, short, and searchable

Lecture 2: ACTIVITY to sharpen your communication skills: handling something you did wrong

Lecture 3: ACTIVITY ANSWER for email communication skills: handling something you did wrong

Chapter 5: Opening your email

Lecture 1: Email subject line modifiers like urgent, action, or confidential

Lecture 2: How to start your email by professionally addressing the recipient

Chapter 6: Additional attention to detail in your email and overall communication

Lecture 1: Making communication gender-inclusive

Lecture 2: What are memos and when to use memos vs. email vs. reports

Chapter 7: Writing for managers

Lecture 1: How to write as a manager – section introduction

Lecture 2: How to give employees more confidence with your communication

Lecture 3: How to give compliments and encouragement that resonates

Lecture 4: How to give employees instructions

Lecture 5: Maintaining a resource document library with employee instructions

Lecture 6: Creating a culture and dealing with whining or complaining employees

Chapter 8: Writing a sales cold email pitch. Email writing to potential clients

Lecture 1: Pitching section introduction

Lecture 2: How to approach your first potential client in a professional way

Lecture 3: Example of a highly-effective email pitch you can write

Lecture 4: Email follow up sequence

Lecture 5: Following up after a successful meeting

Lecture 6: Example of a bad pitch

Lecture 7: Example of a good pitch

Lecture 8: Writing email recap

Lecture 9: Exercise – writing a cold email pitch

Lecture 10: Exercise – writing a cold email pitch – answer

Chapter 9: Stylistic effects

Lecture 1: Using italics to emphasize importance, urgency, or emotion in a professional way

Lecture 2: Using bold text, caps, numbers and logical flow to emphasize important points

Chapter 10: Word choice

Lecture 1: Commonly misspelled words that spellcheck won't pick up – don't trust spellcheck

Lecture 2: 10 weak words to take out of your writing and example of email to boss

Lecture 3: More weak words and phrases

Lecture 4: Example of using fewer words to communicate the same thing

Chapter 11: Proofreading

Lecture 1: Proofreading your writing

Lecture 2: Checklist for proofreading

Lecture 3: Use version revisions, suggestion feature, and other proofreaders

Lecture 4: Not re-reading what we expect and using different perspectives

Lecture 5: Proofreading exercise

Lecture 6: Proofreading exercise – answer

Chapter 12: Gmail productivity

Lecture 1: Section introduction – how to be more productive with email (Gmail examples)

Lecture 2: Email productivity fundamentals that relate to personal development

Lecture 3: Professional photo icon

Lecture 4: Using templates in Gmail

Lecture 5: Use labels to properly organize your inbox

Lecture 6: Categories in Gmail and how they are different than labels

Lecture 7: Answering email on the go using voice to text

Lecture 8: Answering email in a split screen to go faster

Lecture 9: Stopping unwanted email

Lecture 10: Inbox 0 mindset and strategy

Lecture 11: Create rules to automatically filter emails

Lecture 12: Schedule emails instead of sending right away

Lecture 13: Schedule Meetings directly in Gmail

Lecture 14: Searching Gmail by attachment size to find which to delete to save space

Lecture 15: All Gmail search operators

Lecture 16: Teaching people who email you to send shorter messages

Chapter 13: Artificial Intelligence in email

Lecture 1: Artificial intelligence in Gmail and other email providers

Lecture 2: Artificial Intelligence in email Disclaimer, and when to use ChatGPT for email

Chapter 14: Customer support email ticketing automation software

Lecture 1: Email support ticketing software signup

Lecture 2: Using the knowledge base in Zoho to speed up customer support

Lecture 3: Email templates in Zoho

Lecture 4: Mistake not to make with too much automation

Lecture 5: How to invite other agents and begin delegating customer support tickets

Lecture 6: Email ticketing section conclusion and last few features discussion

Chapter 15: Assertive communication

Lecture 1: Assertiveness section introduction

Lecture 2: Assertiveness definition

Lecture 3: Situations when it's difficult to know when and how much to be assertive

Lecture 4: Not an option – you need it so you are not passive aggressive later

Lecture 5: Example – being assertive working from home and getting others to be quiet

Lecture 6: Create limiting beliefs in others

Lecture 7: Example of saying no with courtesy and reinforcing it with a limiting belie

Lecture 8: Assertive communication exercise

Lecture 9: Assertive communication exercise – answer

Chapter 16: Conclusion – thank you for being an amazing student!

Lecture 1: Thank you for being a great student in this email writing course