Idea and Concept Development

Idea and Concept Development, available at $19.99, has an average rating of 4.35, with 19 lectures, based on 84 reviews, and has 1191 subscribers.

You will learn about Discover the principles of developing winning concepts and the steps to get there. Discover the concept template to simplify your concept development. Discover the examples in multi-categories. Your turn to develop your own concepts. Discover how to develop ideas and new products. This course is ideal for individuals who are Marketers or Entrepreneurs or Businessmen or Students It is particularly useful for Marketers or Entrepreneurs or Businessmen or Students.

Enroll now: Idea and Concept Development

Summary

Title: Idea and Concept Development

Price: $19.99

Average Rating: 4.35

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Discover the principles of developing winning concepts and the steps to get there.
Discover the concept template to simplify your concept development.
Discover the examples in multi-categories. Your turn to develop your own concepts.
Discover how to develop ideas and new products.

Who Should Attend

Marketers
Entrepreneurs
Businessmen
Students

Target Audiences

Marketers
Entrepreneurs
Businessmen
Students

If you are involved in business or marketing, you will always think of generating new idea, creating new products and offering more benefits to your end-users. It is always true. Competition is like swimming upstream, you only go forward or backward. You can not stay in the same position.

New products are the major driver of revenue growth in today’s dynamic business environment. In this course, I organized knowledge into useful and insightful frameworks, covering all aspects of new product development: concept template, key principles to develop concepts, key principles to find winning insights, steps of finding winning insight, creating product platform, etc.

THIS IS A DISTINCT GUIDE COURSE YOU HAVE EVER GOT!

I am not an academic theorist. I am a professional marketing expert in both traditional business and non-traditional business. I tried to keep this course as short and concise as possible because I can understand that businessmen or managers like us don’t have much time.

This course will help you to…

– Discover the principles of developing winning concepts and the steps to get there.

– Discover the concept template to simplify your concept development.

– Discover the examples in multi-categories.

– Discover the key principles of finding consumer insight.

– Learn 3 steps of finding consumers insight.

– Learn how to make sure product concepts to win.

– Learn how to develop product platform.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Roles of Product Concepts

Chapter 2: Concept Development

Lecture 1: What is Product Concept?

Lecture 2: Key terms

Lecture 3: How to fill in the product concept template?

Lecture 4: Examples of Product Concepts

Lecture 5: Call to practice

Chapter 3: Key Principles of Concept Development

Lecture 1: Key Principles of Concept Development

Lecture 2: Principle 1: Think Differently

Lecture 3: Principle 2: Explore the new

Lecture 4: Principle 3: Dig Deeper

Lecture 5: Principle 4: Look for tension

Lecture 6: Principle 5: Find the sweet spot

Lecture 7: Principle 6: Make it Actionable

Chapter 4: 3 Steps of Finding Winning Insight

Lecture 1: 3 Steps of Finding Winning Insight

Lecture 2: Step 1: Collect

Lecture 3: Step 2: Connect

Lecture 4: Step 3: Craft

Chapter 5: Get Compelling Claims

Lecture 1: What is a claim? and Principles of making compelling claims

Instructors

Ryan Holmes
Former Global Marketing Head

Rating Distribution

1 stars: 3 votes
2 stars: 1 votes
3 stars: 4 votes
4 stars: 4 votes
5 stars: 72 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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