Digital Marketing Management Essential Toolkit

Digital Marketing Management Essential Toolkit, available at $54.99, has an average rating of 4.6, with 30 lectures, based on 19 reviews, and has 304 subscribers.

You will learn about Plan a Digital Marketing Campaign Define the responsabilities of a Digital Marketing Manager Deal effectively with Content Marketing Identify the best Social Media Strategy This course is ideal for individuals who are Beginners on Digital Marketing Management or Digital Marketing strategist in need to re-focus some of their skills It is particularly useful for Beginners on Digital Marketing Management or Digital Marketing strategist in need to re-focus some of their skills.

Enroll now: Digital Marketing Management Essential Toolkit

Summary

Title: Digital Marketing Management Essential Toolkit

Price: $54.99

Average Rating: 4.6

Number of Lectures: 30

Number of Published Lectures: 30

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Plan a Digital Marketing Campaign
Define the responsabilities of a Digital Marketing Manager
Deal effectively with Content Marketing
Identify the best Social Media Strategy

Who Should Attend

Beginners on Digital Marketing Management
Digital Marketing strategist in need to re-focus some of their skills

Target Audiences

Beginners on Digital Marketing Management
Digital Marketing strategist in need to re-focus some of their skills

New to the Digital Marketing Strategy Process? Then you are in the right place!

The Digital Marketing Management Toolkit is a step-by-step course for understanding all the essential tools available.

From knowing SEO to the Social Media Channels available to Content Marketing, Email Marketing, and Digital Planning, you will get the complete picture before committing to waste money and time.

And don’t worry about searching for tools and best practices – sections are designed to give you an overview of the best available to help you be a better Marketer. You do not buy a course but a transformational journey about you and your career with us.

Digital Marketing Management Toolkit includes the following sections:

Digital Campaign Planning Toolbox
Content Marketing
Social Media Marketing: a Strategic View

What major topics can you find inside the course:

SEO
Content Marketing
Digital Planning
Social Media Channels
Email Marketing
Digital PR
Website
Blog

To Plan, Create, Measure, and Execute your Digital Marketing Plan correctly,you need to understand how the different digital marketing components work on their own and then together.

For this reason, we created the Digital Marketing Toolkit. This course shows you both from a conceptual and practical point of view how, if you approach this multi-faceted world methodically, you can get real tangible results.

After the course, you will perform essential Digital Marketing tasks and interface successfully with all the teams around you.

There’s no better way to prepare your marketing strategy than knowing exactly what is out there and how to use it.

The Role of the Digital Marketing Manager: What Skills Should you Have?

We are all familiar with the concept of T-Shaped knowledge. Having a broad set of skills is essential, but you also need specific skills to help you delve into some areas.

We firmly believe you should have a mix of Strategic and Analytical skills to excel in this area.

A good understanding of Data Analytics
Strategic knowledge of essential Marketing Strategy aspects: segmentation, SWOT, PESTLE,
A view of what is happening in Technology: E.G., Automation, Digital Transformation, Big Data to mention a few
Avoid the latest fad.
Focus, Focus, Focus: this is one of the most critical skills that people forget

We could list hundreds of potential skills here, BUT it will be a mistake. If you have the considerable skills we mentioned above, you will be ready for whatever comes next!

With our leading partner, The Oxford College of Marketing, all our teachers and trainers undergo an extensive selection process, and they teach inside actual companies.

Ready to learn?

Get lifetime access to Digital Marketing Management Essential Toolkit!

Course Curriculum

Chapter 1: Introduction to Digital Marketing Essential Course

Lecture 1: Introduction to Digital Marketing Essential Course

Chapter 2: Digital Campaign Planning Toolbox

Lecture 1: Search Engine Marketing

Lecture 2: Websites

Lecture 3: Email Marketing

Lecture 4: Blogs & Online PR

Lecture 5: Social Media

Lecture 6: Digital Communications Campaign Plan (Part 1)

Lecture 7: Digital Communications Campaign Plan (Part 2)

Lecture 8: Measuring Digital Communications Campaigns (Part 1)

Lecture 9: Measuring Digital Communications Campaigns (Part 2)

Chapter 3: Content Marketing

Lecture 1: Introduction to Content Marketing Course

Lecture 2: Content Marketing Formats: Blogs, Videos, Podcasts, Infographics, Webinars

Lecture 3: Content Marketing Formats: Case Studies, Newsletters, Social Media Posts

Lecture 4: Content Marketing & Digital Customer Journey: Buyer Persona Creation

Lecture 5: Content Marketing & Digital Customer : CM Process, Calendars, Distribution, UGC

Lecture 6: Creating & Distributing Content: Strategy Framework, Audit, Story Creation

Lecture 7: Creating & Distributing Content (Part 2)

Lecture 8: Measuring Content Marketing Activities (Part 1)

Lecture 9: Measuring Content Marketing Activities (Part 2)

Chapter 4: Social Media Marketing: A Strategic View

Lecture 1: Introduction to Social Media Marketing Part 1

Lecture 2: Introduction to Social Media Marketing Part 2

Lecture 3: Social Media Channels: Evaluate Facebook and LinkedIn Marketing

Lecture 4: Social Media Channels: Evaluate Twitter and Instagram Marketing

Lecture 5: Social Media Channels: Evaluate Snapchat, Youtube, Pinterest, Tik Tok

Lecture 6: Social Media Listening & Producing Content Part 1

Lecture 7: Social Media Listening & Producing Content Part 2

Lecture 8: Planning Social Media Campaigns

Lecture 9: Conclusion: Measuring Social Media Effectiveness

Chapter 5: Conclusion to Digital Marketing Essential Course

Lecture 1: Conclusion

Lecture 2: Bonus Lecture

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 8 votes
5 stars: 9 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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