Advertising and Sales Promotion

Advertising and Sales Promotion, available at $49.99, has an average rating of 4.65, with 35 lectures, 8 quizzes, based on 23 reviews, and has 103 subscribers.

You will learn about Advertising Principles Sales Promotion Techniques How to Analyze Advertisements Advertising Strategies Marketing Communications Branding Advertising Messages and Appeals Ethics of Advertising and Sales Promotion This course is ideal for individuals who are People who want to learn how to analyze advertisements or People who want to be more informed consumers or People interested in learning about advertising and sales promotion strategies It is particularly useful for People who want to learn how to analyze advertisements or People who want to be more informed consumers or People interested in learning about advertising and sales promotion strategies.

Enroll now: Advertising and Sales Promotion

Summary

Title: Advertising and Sales Promotion

Price: $49.99

Average Rating: 4.65

Number of Lectures: 35

Number of Quizzes: 8

Number of Published Lectures: 35

Number of Published Quizzes: 8

Number of Curriculum Items: 43

Number of Published Curriculum Objects: 43

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Advertising Principles
Sales Promotion Techniques
How to Analyze Advertisements
Advertising Strategies
Marketing Communications
Branding
Advertising Messages and Appeals
Ethics of Advertising and Sales Promotion

Who Should Attend

People who want to learn how to analyze advertisements
People who want to be more informed consumers
People interested in learning about advertising and sales promotion strategies

Target Audiences

People who want to learn how to analyze advertisements
People who want to be more informed consumers
People interested in learning about advertising and sales promotion strategies

This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behavior, marketing communications, and much more. I provide many real-world examples of advertisements to apply your knowledge of the content, as well as to analyze using the strategies outlined in this course.

Course Curriculum

Chapter 1: Integrated Marketing Communications

Lecture 1: Introduction

Lecture 2: What is a Brand?

Lecture 3: Marketing Communications and IMC

Lecture 4: Changing Marketing Communication Trends

Chapter 2: Corporate Image and Brand Management

Lecture 1: Corporate Names and Images

Lecture 2: Logos

Lecture 3: Brand Management

Lecture 4: Types of Brands

Chapter 3: Ethics

Lecture 1: Ethics Terms

Lecture 2: Offensive Ads

Lecture 3: Criticisms of Promotions

Lecture 4: Brand Infringement

Chapter 4: Consumer Decision Process and STP

Lecture 1: Consumer Decision Process

Lecture 2: Segmentation, Targeting, and Positioning

Lecture 3: Segmentation, Targeting, and Positioning Part 2

Chapter 5: Advertising and Sales Promotions

Lecture 1: Advertising

Lecture 2: Types of Sales Promotions

Lecture 3: Promotions and Consumer Behavior

Chapter 6: Media and Metrics

Lecture 1: Media Terms and Metrics

Lecture 2: Message Evaluation Techniques

Lecture 3: Test Marketing

Chapter 7: Ad Theories

Lecture 1: Hierarchy of Effects

Lecture 2: Means End Chain

Lecture 3: Elaboration Likelihood Model

Lecture 4: Framing

Lecture 5: Memory Effects

Lecture 6: Meaning Transfer Model

Chapter 8: Message Strategies

Lecture 1: Message Strategy

Lecture 2: Appeals

Lecture 3: Executional Framework

Chapter 9: Application

Lecture 1: Ad Analysis 1

Lecture 2: Ad Analysis 2

Lecture 3: Ad Analysis 3

Lecture 4: Ad Analysis 4

Lecture 5: Outro

Instructors

Dawn Gioia
Marketing Professional

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 9 votes
5 stars: 13 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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