Master Google Analytics 4 (GA4) & GTM in 2022

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome to Course

Lecture 2: Introduction

Lecture 3: 02-Google Analytics For Everyone

Lecture 4: 03-UA vs GA4

Chapter 2: Google Analytics UA & GA4 Setup

Lecture 1: Setting Up Google Analytics UA Property

Lecture 2: Setting Up Google Analytics GA4 Property

Lecture 3: Inserting UA & GA4 Code into WordPress Website

Lecture 4: How to insert UA & GA4 Code into Shopify

Lecture 5: How to insert UA & GA4 Code into SquareSapce

Lecture 6: How to Insert UA & GA4 Code into Wix

Lecture 7: Verify Tags Using Google TAg Assistant

Chapter 3: Introduction to Google Tag Manager (GTM)

Lecture 1: What is GTM (Google Tag Manager)

Lecture 2: Setup GTM Container & Insert Code GTM Code into Website

Lecture 3: Setup GA4 & UA Tags & Triggers

Chapter 4: Google Analytics Demo Data Accounts & Interface Overivew

Lecture 1: GA4 & UA Demo Data Accounts

Lecture 2: GA4 Home Page

Lecture 3: GA4 Reports

Lecture 4: GA4 Explorations

Lecture 5: GA4 Advertising Tab

Lecture 6: GA4 Configure Tab

Chapter 5: GA4 Real Time & Acquisition Reports

Lecture 1: Real Time Traffic Report

Lecture 2: Traffic Types

Lecture 3: Acquisition overview

Lecture 4: User Acquisition Report

Lecture 5: Traffic Acquisition Report

Chapter 6: GA4 Engagement Reports

Lecture 1: Engagement Overview Report

Lecture 2: Events Overview Report

Lecture 3: Single Event Report

Lecture 4: Conversion & Page Screen Reports

Chapter 7: GA4 Monetization/E-Commerce Reports

Lecture 1: Monetization Overview

Lecture 2: E-Commerce Report

Lecture 3: In-App Purchases Report

Lecture 4: Publisher Ads Report

Chapter 8: GA4 Retention Report

Lecture 1: Retention Report Overview

Chapter 9: GA4 Demographics Reports

Lecture 1: Demographics Overview Report

Lecture 2: Demographics Detail Report

Chapter 10: GA4 Tech Reports

Lecture 1: Tech Overview Report

Lecture 2: Tech Detail Report

Chapter 11: GA4 Explorations

Lecture 1: Exploration Overview

Lecture 2: Funel Exploration Report Customization

Lecture 3: Path Exploration Report and Customization

Lecture 4: E-Commerce Report & Customization

Chapter 12: GA4 Advertising

Lecture 1: Advertising Snapshot Overview

Lecture 2: Model Comparision

Lecture 3: Conversion Paths

Chapter 13: GA4 Event & Converstions Tracking

Lecture 1: Introduction To Events and how to choose Events?

Lecture 2: Creating Event in GA4

Lecture 3: Creating Tag & Trigger in GTM

Lecture 4: GTM Perview & Event Verification and Submit

Chapter 14: Setup Enhaned E-Commerce/Monitization Tracking for WordPress/Woo-Commerce Store

Lecture 1: Setting up GTM4WP Plugin in WordPress for Woo-Commerce Store Monitization Report

Lecture 2: Change the Currency in Google Analytics According to your Store Currency

Lecture 3: Importing Configuration in GTM and Modifiying

Lecture 4: Verifying & Publishing the GTM Monitization Tracking

Lecture 5: Monitization Report After Placing an Order on Website

Chapter 15: GA & GTM User Permissions

Lecture 1: How to add User in GA4

Lecture 2: How to Add User in GTM

Chapter 16: More Tagging Options

Lecture 1: Cross Domain Tracking in GA4

Lecture 2: Exclude Internal Traffic in GA4

Lecture 3: Exclude Spam Referals in GA4

Lecture 4: Adjust Session Time in GA4