Software Product Leadership – Product Management 101
Software Product Leadership – Product Management 101, available at $49.99, has an average rating of 4.6, with 34 lectures, 6 quizzes, based on 289 reviews, and has 4147 subscribers.
You will learn about Role of a Software Product Manager Writing Functional Specs (Spec templates included) Using User Stories to make informed decisions Intro to UX research methodologies Pro tips and tricks for PM Interviews Framework for Job Search and Career Moves (Worksheet included) Performing Market Research Socializing your product and feature ideas Career advice User Experience Design for PMs Pitching your product (Pitch templates included) Best practices for shipping products – collaborating with engineers, designers and so on Intro to Common Product Metrics – MAU(Monthly Active Users), DAU(Daily Active Users) and NPS(Net Promoter Score) What blogs do Product Managers read to keep up with technology trends Framework to navigate to more advanced Product Management and Software Leadership topics Intro to A/B testing Gesture, App Performance and invisible elements of User Experience Other Business, Experience, Technology and Leadership skills to make you a more effective PM This course is ideal for individuals who are Professionals who aim to transition to product managers at IT/Software companies. or Students looking to start out in PM role post college or People looking to understand what the Product Management role is all about It is particularly useful for Professionals who aim to transition to product managers at IT/Software companies. or Students looking to start out in PM role post college or People looking to understand what the Product Management role is all about.
Enroll now: Software Product Leadership – Product Management 101
Summary
Title: Software Product Leadership – Product Management 101
Price: $49.99
Average Rating: 4.6
Number of Lectures: 34
Number of Quizzes: 6
Number of Published Lectures: 34
Number of Published Quizzes: 5
Number of Curriculum Items: 41
Number of Published Curriculum Objects: 40
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Role of a Software Product Manager
- Writing Functional Specs (Spec templates included)
- Using User Stories to make informed decisions
- Intro to UX research methodologies
- Pro tips and tricks for PM Interviews
- Framework for Job Search and Career Moves (Worksheet included)
- Performing Market Research
- Socializing your product and feature ideas
- Career advice
- User Experience Design for PMs
- Pitching your product (Pitch templates included)
- Best practices for shipping products – collaborating with engineers, designers and so on
- Intro to Common Product Metrics – MAU(Monthly Active Users), DAU(Daily Active Users) and NPS(Net Promoter Score)
- What blogs do Product Managers read to keep up with technology trends
- Framework to navigate to more advanced Product Management and Software Leadership topics
- Intro to A/B testing
- Gesture, App Performance and invisible elements of User Experience
- Other Business, Experience, Technology and Leadership skills to make you a more effective PM
Who Should Attend
- Professionals who aim to transition to product managers at IT/Software companies.
- Students looking to start out in PM role post college
- People looking to understand what the Product Management role is all about
Target Audiences
- Professionals who aim to transition to product managers at IT/Software companies.
- Students looking to start out in PM role post college
- People looking to understand what the Product Management role is all about
Welcome to Software Product Leadership – Product Management 101, a short course focused on Product Management(PM) as it relates to building Software that customers love and leading Software Developers by influence i.e. without direct or formal authority.
Product Manager may look like a fancy title, but it is serious work. Digital landscape is always changing, user expectations are rising and there is simply immense competition in the marketplace due to rising dominance of incumbents and ever increasing number of startups in the tech space.
As you start your PM journey, we want to share our learnings from being Product Managers in different PM roles at Microsoft and other places and as technology entrepreneurs starting companies .
The course is designed as a crash course to provide you with an overview of important Business, User Experience, Leadership, Execution and Measurement(or Business Analysis) topics and ideas you need to be aware of as you start your journey and to give you more than enough knowledge to decide whether PM is the right career for you or not.
Syllabus Overview
Section 1: Introduction and Business Concepts
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Role of a Product Manager
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An overview of business skills needed to run your products and features.
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A deep dive into performing competitive research.
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How to keep up with prevailing market trends and how to think about what features, apps or products to build next.
Section 2: Leadership and Teamwork
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How to create a pitch for your ideas.
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An overview of how to do estimation of time and resources needed when trying to get your idea funded.
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Understanding the dynamics and the culture of the team that you are in
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Best practices to avoid isolation and mis-alignment for yourself and others.
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Tips on socializing your ideas and seeking feedback on them from others in respectful and non-intrusive ways.
Section 3: User Experience (UX) Design
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Developing user stories and making use of personas to communicate product and feature ideas.
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Basics of visual design and working with designers to come up with alternatives (explorations) to bring the ideas to reality.
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Understanding the non-visual elements of design such as gestures, responsiveness, etc.
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An overview of common methods for performing user research, such as flash feedback, etc.
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What is A/B testing and how and why to A/B test different ideas.
Section 4: Execution and Evaluation (Data Driven-ness)
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Writing functional specifications.
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Unblocking Engineers by taking care of non-technical issues all the way from legal things such as open source licenses to UI strings that could block your team’s progress.
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Understanding your role as the person who may be responsible for communication with partners.
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Role of Data – Understand common metrics such as Monthly Active Users, Daily Active Users, Net Promotor Score and so on – What are they about? How to use them to make product decisions!
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Special topic: A day in the life of a PM.
Section 5: Product Management interviews and Career advancement strategies
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Pro-tips for preparing for your Product Management interview.
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References to books, blogs and materials you need to read to get started for your PM interview.
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A peek into career strategies that Dean applied to continuously grow his career for 20+ years.
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A framework for figuring out your career advancement as a PM
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course Overview
Lecture 2: What is a PM?
Chapter 2: Business: Discovering market needs and opportunities
Lecture 1: Section Overview
Lecture 2: Understanding Business Motivations
Lecture 3: Uncovering the competitive landscape
Lecture 4: Keeping up with industry trends
Lecture 5: Forming a point of view
Lecture 6: Customer Empathy
Chapter 3: Leadership: Getting your team and other stakeholders onboard
Lecture 1: Section Overview
Lecture 2: Creating the pitch
Lecture 3: Estimating what skills and resources are needed to get there
Lecture 4: Understanding team dynamics
Lecture 5: Avoiding the lone star problem
Lecture 6: Socializing ideas
Lecture 7: Seeking and receiving feedback
Lecture 8: Trust
Chapter 4: Design: Crafting the User Experience
Lecture 1: Section Overview
Lecture 2: User Stories and Personas
Lecture 3: Getting started with design explorations
Lecture 4: Non visual elements of user experience
Lecture 5: Quantitative User Research
Lecture 6: A/B testing product ideas
Chapter 5: Execution and Evaluation: Delivering on the value proposition
Lecture 1: Section Overview
Lecture 2: Anatomy of functional specs
Lecture 3: Unblocking engineers
Lecture 4: Interfacing with other parties
Lecture 5: Standard Metrics (MAU, DAU and more)
Lecture 6: Decision making with metrics
Lecture 7: Sum up: A day in the life of a Product Manager
Chapter 6: Your PM Career: Getting in and growing as a Product Manager
Lecture 1: Section Overview
Lecture 2: Career cycle and changing roles
Lecture 3: 'PM'ing your job search
Lecture 4: How to prepare for a PM interview
Lecture 5: Recommended blogs
Instructors
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Dean Slawson
Former Director of PM at Microsoft Research -
Ramit Arora
Product Manager at Microsoft
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 6 votes
- 3 stars: 41 votes
- 4 stars: 119 votes
- 5 stars: 121 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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