HOT
blank

Small Business Management and Marketing Essentials

Business

Rating4
Enroll Now

Small Business Management and Marketing Essentials, available at $89.99, has an average rating of 4, with 69 lectures, based on 116 reviews, and has 696 subscribers.

You will learn about Develop control points and reports to evaluate their business performance. Gather ideas to implement them. Establish business controls with or without software (all examples in the course are made with excel to simplify the process). (Create reports, establish controls, etc.) Make changes to help them improve and become more profitable. Create Budgets, control expenses. Develop a real cash flow month to month – compare vs. budget Evaluate your pricing strategy Establish your Gross Margin for Maximum Profits Evaluate your Marketing Strategy Develop a Marketing Strategy Evaluate your Team and Monitor Performance Get Organized Monitor your Business Results and Performance Get to know your competition And much more… This course is ideal for individuals who are Small business owners like: or Restaurant owners, veterinary clinics, doctors, or small retail stores, small apparel stores, or companies that provide products or services to local markets. or People who need marketing ideas for small businesses or Business Owners that are on top of EVERY aspect of operation and need a fresh perspective. or People who run a small business with or without the use of ERP or advanced software to assist them with Business Data and Results. or Business Owners who are not sure of their business performance and profitability. or Entrepreneurs who are thinking of starting their own buisiness. or Small Business Managers It is particularly useful for Small business owners like: or Restaurant owners, veterinary clinics, doctors, or small retail stores, small apparel stores, or companies that provide products or services to local markets. or People who need marketing ideas for small businesses or Business Owners that are on top of EVERY aspect of operation and need a fresh perspective. or People who run a small business with or without the use of ERP or advanced software to assist them with Business Data and Results. or Business Owners who are not sure of their business performance and profitability. or Entrepreneurs who are thinking of starting their own buisiness. or Small Business Managers.

Enroll now: Small Business Management and Marketing Essentials

Summary

Title: Small Business Management and Marketing Essentials

Price: $89.99

Average Rating: 4

Number of Lectures: 69

Number of Published Lectures: 69

Number of Curriculum Items: 69

Number of Published Curriculum Objects: 69

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

  • Develop control points and reports to evaluate their business performance.
  • Gather ideas to implement them.
  • Establish business controls with or without software (all examples in the course are made with excel to simplify the process). (Create reports, establish controls, etc.)
  • Make changes to help them improve and become more profitable.
  • Create Budgets, control expenses.
  • Develop a real cash flow month to month – compare vs. budget
  • Evaluate your pricing strategy
  • Establish your Gross Margin for Maximum Profits
  • Evaluate your Marketing Strategy
  • Develop a Marketing Strategy
  • Evaluate your Team and Monitor Performance
  • Get Organized
  • Monitor your Business Results and Performance
  • Get to know your competition
  • And much more…

Who Should Attend

  • Small business owners like:
  • Restaurant owners, veterinary clinics, doctors,
  • small retail stores, small apparel stores,
  • companies that provide products or services to local markets.
  • People who need marketing ideas for small businesses
  • Business Owners that are on top of EVERY aspect of operation and need a fresh perspective.
  • People who run a small business with or without the use of ERP or advanced software to assist them with Business Data and Results.
  • Business Owners who are not sure of their business performance and profitability.
  • Entrepreneurs who are thinking of starting their own buisiness.
  • Small Business Managers

Target Audiences

  • Small business owners like:
  • Restaurant owners, veterinary clinics, doctors,
  • small retail stores, small apparel stores,
  • companies that provide products or services to local markets.
  • People who need marketing ideas for small businesses
  • Business Owners that are on top of EVERY aspect of operation and need a fresh perspective.
  • People who run a small business with or without the use of ERP or advanced software to assist them with Business Data and Results.
  • Business Owners who are not sure of their business performance and profitability.
  • Entrepreneurs who are thinking of starting their own buisiness.
  • Small Business Managers

Why do Small Businesses Owners have such a difficult time becoming successful?
What can we learn from the amount of failure with small business that we can apply to our own business aspirations? There are many reasons why a small company can fail, and at surface level the primary reason businesses fail is they simply run out of cash.

Or that is what many people think, but what reasons could influence a business to fail?

There may be many reasons why a Small Business can fail…and to me, the most important are:

Reason #1: They are not really in touch with customers through deep dialogue.
Reason #2: There is no no clear and real differentiation in the market (read: lack of unique value propositions)
Reason #3: The Failure to communicate value propositions in clear, concise and compelling fashion.
Reason #4: Leadership breakdown at the top (yes — founder dysfunction).
Reason #5: Inability to establish a profitable business model with adequate financial indicators. (Are you the type of owner that mixes personal and company finances?)

If you can identify with one of the reasons, I need you to ask yourself…

Even if you have a lot of experience and expertise in many areas, you can be lacking the necessary skills to run every area efficiently. You may not be able to supervise every aspect of your business and if you try to handle too many responsibilities, you can be putting growth, development and even your own company at risk.

Is your business facing challenges:
Do you have adequate financial management practices? Financial Indicators?
Do you have a business plan? A Marketing Strategy?
Do you know the industry and the market?
Are your profits at risk? Do you monitor and control your expenses?
Do you use cash flows and budgets? Does that information help you make better decisions?
How do you monitor performance? Do you have the right team to achieve your goals?

You as the leader:
Are you motivated? Organized?
Do you monitor your performance and profitability?
Are you a good leader? Do you have high personnel rotation?
Are you reaching your personal goals being a small business owner?

Is your company designed for YOUR well being? I

If you are here, you already own a small company or you are about to start your own business, either way, this course is designed to help you learn about critical topics needed to manage and succeed when you are a small business owner.

After you finish the course, it will allow you find areas where you can improve an existing business or prepare to start one the right way. Understand that every small business, no matter the industry, has a risk of failure, and that will depend on many factors. Not only your knowledge, skill set, experience and desire, but other areas that you might not control, or are not aware how to handle. Is there a way where you can minimize that risk? Yes, you can be prepared from the beginning or have the ability to correct the course of action if you have already started.

This course will help you identify critical tasks and areas within your company that you need to evaluate. We will do exercises and tests that will allow you to learn about small business finances, being a leader, marketing, hiring the right team, be organized and help you improve the chances of your company becoming successful.

Course Curriculum

Chapter 1: Course Introduction

Lecture 1: Course Introduction

Lecture 2: Course Outline

Lecture 3: Course Outline

Chapter 2: Unit 1 – Section 1 -Are Your Ready? is Your Business Ready?

Lecture 1: Section 1 Introduction

Lecture 2: Are you Ready to Lead and Manage Your Own Business?

Lecture 3: Are You Ready Conclusions

Lecture 4: Is Your Business Ready Intro

Lecture 5: Is Your Business Ready?

Lecture 6: Defining Your Business Examples

Lecture 7: Is Your Business Ready Cont.

Chapter 3: Unit 1 – Section 2

Lecture 1: Section 2 Intro

Lecture 2: Know Your Team – Accounting

Lecture 3: Know Your Team – Sales Team

Lecture 4: Marketing and Social Media Team

Lecture 5: Building the Right Team – Identify Your Needs

Chapter 4: Unit 1 – Section 3 – Identify your Needs – Evaluate Potential Candidates

Lecture 1: Section 3 Intro

Lecture 2: Be Specific About What You Require in a New Employee

Lecture 3: The Importance of Personalities in a Team

Lecture 4: Filtering Down Potential Candidates and Why is Hiring So Important

Chapter 5: Section 4 – Unit 1 – Leadership by Example – Employee Profiles

Lecture 1: Section 4 Intro

Lecture 2: Motivating a Team – The Right Leadership – Communication

Lecture 3: Motivating a Team – Positive Feedback – Evaluating Incentives

Lecture 4: Leading by Example in The Good Times and Bad Times

Lecture 5: Leading by Example – in The Good Times and Bad Times – Scenarios and Tips

Lecture 6: Getting To Know the Team and Their Roles -Employee Profile and Postions Exercise

Chapter 6: Unit 2 – Section 1 – The Importance of Accurate Information

Lecture 1: Unit 2: Section 1 – Intro

Lecture 2: The Importance of Accurate Information

Lecture 3: Accurate Information Example and Tips

Lecture 4: The Importance of Accurate Information – With or Without Special Software

Lecture 5: Information Gathering Examples and Analysis

Lecture 6: Information Gathering – 6 Months and 1 Year Analysis – KPI Examples

Chapter 7: Unit 2 – Section 2 – Small Business Finance – Preparing a Budget

Lecture 1: Section 2 – Intro

Lecture 2: Small Business Finance

Lecture 3: Preparing a Basic Budget – Budget Examples

Lecture 4: Small Business Finance – Budget Tips

Chapter 8: Unit 2 – Section 3 – Sales and Cost Forecasting

Lecture 1: Section 3 Intro

Lecture 2: Sales Forecasting

Lecture 3: Cost Forecasting

Lecture 4: Analyzing your Budget – Scenarios

Lecture 5: Budget Example and Analysis

Chapter 9: Unit 2 – Section 4 – Growth in Sales versus Growth in Profits – Margins

Lecture 1: Section 4 Intro

Lecture 2: Growth in Sales vs. Growth in Profits

Lecture 3: Growth in Sales vs. Growth in Profits Cont.

Lecture 4: Gross Profit – Gross Margin – Markup

Lecture 5: 4 Gross Profit – Margin – Markup – Example and Analysis

Lecture 6: 5 Gross Profit – Margin – Markup – Conclusions

Chapter 10: Unit 2 – Section 5 – Pricing your Products and Services

Lecture 1: Section 5 Intro

Lecture 2: Pricing Your Products and Services

Lecture 3: Other Key Elements for Pricing a Product or Service – Structure

Lecture 4: Pricing Strategies Considerations

Chapter 11: Unit 2 – Section 6 – Pricing Flexibility and Tactics

Lecture 1: Section 6 Intro

Lecture 2: Pricing Flexibility

Lecture 3: Pricing Tactics

Lecture 4: Evaluating Changes in Your Pricing Strategy

Chapter 12: Unit 2 – Section 7 – Business Plan Basics and how to develop a Plan Structure

Lecture 1: Section 7 Intro

Lecture 2: Business Plan Basics

Lecture 3: Business Plan Structure – Executive Summary – Business Description

Lecture 4: Business Plan Structure – Market Analysis

Lecture 5: Business Plan Structure – Organization and Management – Product Description 2

Lecture 6: Business Plan Structure – Marketing and Sales – Financial Projections

Chapter 13: Unit 2 – Section 8 – Small Business Marketing and Getting Organized

Lecture 1: Section 8 Intro

Lecture 2: Small Business Marketing Essentials

Lecture 3: Small Business Marketing Essentials Cont.

Lecture 4: Small Business Marketing Essentials Cont.

Lecture 5: Getting Organized

Lecture 6: Getting Organized Example Sheet

Chapter 14: Resources

Lecture 1: Unit 1 – Exercises and Task Checklist

Lecture 2: Unit 2 – Exercises and Task Checklist

Lecture 3: THANK YOU!!! + a Special Gift for the first Students.

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 4 votes
  • 3 stars: 28 votes
  • 4 stars: 32 votes
  • 5 stars: 51 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

You may also like

Top 10 Relationship Building Courses to Learn in November 2024

Top 10 Storytelling Courses to Learn in November 2024

Top 10 Resilience Training Courses to Learn in November 2024