Account-Based Marketing: The ABM Blueprint for B2B Success

Account-Based Marketing: The ABM Blueprint for B2B Success, available at $19.99, has an average rating of 4.33, with 6 lectures, based on 3 reviews, and has 1109 subscribers.

You will learn about Master ABM Fundamentals: Define ABM, its evolution, its importance, and compare it to traditional marketing Build a Strong ABM Foundation: Learn key terminology, align sales & marketing, set targets & KPIs, and understand buyer requirements. Develop a Strategic ABM Framework: Tier & segment accounts, identify & prioritize high-value accounts, and utilize ABM data & account-based selling strategies. Master ABM Campaigns: Target, nurture, close & retain high-value clients. Leverage partnerships & unlock growth. Optimize & Advance Your ABM: Tech, insights, targeting & organizational mastery for next-level growth. (159 characters) This course is ideal for individuals who are Marketing professionals seeking to master ABM strategies or Sales professionals looking to enhance their understanding of ABM and its impact on sales pipeline generation or Business owners and executives who want to leverage ABM for business growth or Anyone interested in learning about the latest trends and best practices in B2B marketing It is particularly useful for Marketing professionals seeking to master ABM strategies or Sales professionals looking to enhance their understanding of ABM and its impact on sales pipeline generation or Business owners and executives who want to leverage ABM for business growth or Anyone interested in learning about the latest trends and best practices in B2B marketing.

Enroll now: Account-Based Marketing: The ABM Blueprint for B2B Success

Summary

Title: Account-Based Marketing: The ABM Blueprint for B2B Success

Price: $19.99

Average Rating: 4.33

Number of Lectures: 6

Number of Published Lectures: 6

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Master ABM Fundamentals: Define ABM, its evolution, its importance, and compare it to traditional marketing
Build a Strong ABM Foundation: Learn key terminology, align sales & marketing, set targets & KPIs, and understand buyer requirements.
Develop a Strategic ABM Framework: Tier & segment accounts, identify & prioritize high-value accounts, and utilize ABM data & account-based selling strategies.
Master ABM Campaigns: Target, nurture, close & retain high-value clients. Leverage partnerships & unlock growth.
Optimize & Advance Your ABM: Tech, insights, targeting & organizational mastery for next-level growth. (159 characters)

Who Should Attend

Marketing professionals seeking to master ABM strategies
Sales professionals looking to enhance their understanding of ABM and its impact on sales pipeline generation
Business owners and executives who want to leverage ABM for business growth
Anyone interested in learning about the latest trends and best practices in B2B marketing

Target Audiences

Marketing professionals seeking to master ABM strategies
Sales professionals looking to enhance their understanding of ABM and its impact on sales pipeline generation
Business owners and executives who want to leverage ABM for business growth
Anyone interested in learning about the latest trends and best practices in B2B marketing

Unlock the potential of Account-Based Marketing (ABM) to build lasting partnerships and drive sustainable growth.

This comprehensive course provides you with the knowledge and practical skills necessary to master Account-Based Marketing (ABM) and achieve significant growth in your B2B marketing efforts. You will gain a deep understanding of ABM concepts, explore its historical evolution and relevance in today’s marketing landscape. You will learn how to develop a strong foundation for ABM by aligning sales and marketing, setting clear targets and KPIs, and understanding your target accounts’ needs.

This course will guide you through the process of building a strategic ABM framework, including target account selection, campaign execution, and measurement. You will discover how to create personalized marketing campaigns, leverage partnerships, and implement effective nurturing, qualification, and closing strategies specifically tailored to your high-value accounts.

Furthermore, the course delves into the critical role of technology in supporting your ABM efforts, offering guidance on choosing the right tools and technologies to optimize your tech stack. You will learn how to analyze your ABM results and measure its effectiveness, gaining valuable insights to refine your strategy for continuous improvement.

This course also equips you with advanced ABM tactics, such as “big fish hunting” strategies for targeting strategic accounts and optimizing your organizational structure for successful ABM implementation. By the end of this course, you will have a comprehensive understanding of ABM and its potential to transform your B2B marketing success. You will be equipped with the knowledge, skills, and confidence to implement an effective ABM strategy in your organization and achieve your desired growth objectives.

Enroll today and unlock the power of ABM to take your B2B marketing to the next level!

Course Curriculum

Chapter 1: Introduction to Account-Based Marketing (ABM)

Lecture 1: Introduction to Account-Based Marketing (ABM)

Chapter 2: Building the Foundation for ABM

Lecture 1: Building the Foundation for ABM

Chapter 3: Strategy and Target Account Selection

Lecture 1: Strategy and Target Account Selection

Chapter 4: ABM Campaign Execution

Lecture 1: ABM Campaign Execution

Chapter 5: ABM Technology and Analytics

Lecture 1: ABM Technology and Analytics

Chapter 6: Taking ABM to the Next Level

Lecture 1: Taking ABM to the Next Level

Instructors

Course Glide
Your Gateway to Professional Growth

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Frequently Asked Questions

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