AI-Driven Personalization: Modern Business Leader's Guide

AI-Driven Personalization: Modern Business Leader's Guide, available at $44.99, has an average rating of 4.8, with 37 lectures, 8 quizzes, based on 10 reviews, and has 38 subscribers.

You will learn about The concept of one-to-one marketing and personalization at scale. The importance of personalization in modern businesses. The role of algorithms in personalization systems. The use of diverse data sources, including explicit, implicit, and contextual data. Measuring benefits and business value of personalization. Practical challenges faced when implementing AI-Driven personalization The algorithms: Collaborative filtering (user-based and item-based). Content-based filtering. Technologies required for implementing real-time personalization. Use of behavioral targeting, contextual personalization, dynamic pricing, search result reordering, and in-session messaging in real-time environments. Addressing technical and performance challenges in real-time personalization. Strategies for data collection, user consent, data usage, sharing practices, retention policies, and user control. Technical measures like encryption, access control, data segmentation, and API security to protect user data. Key takeaways from successful AI-driven personalization by companies like Netflix, Amazon, and Spotify. Strategies to scale personalization effectively. How to start small and progressively improve personalization efforts. Balancing innovation with privacy and data protection to build trust and value for customers. This course is ideal for individuals who are CEOs, CTOs, CMOs, and other C-suite executives who want to understand the strategic value of AI-driven personalization and how it can transform their business operations and customer engagement. or Professionals responsible for crafting and executing marketing strategies who wish to incorporate AI-driven personalization to improve customer targeting, engagement, and conversion rates. or Managers overseeing product development and user experience who need to understand how to integrate personalization features into their products. or Individuals managing online stores who want to optimize their platforms using AI-driven personalization to improve shopping experiences and increase sales. or Managers responsible for implementing and maintaining the technological infrastructure that supports AI-driven personalization solutions. or Business consultants and advisors who guide organizations on digital transformation and the adoption of AI technologies. or Founders and business owners of startups and SMEs who are looking to adopt advanced personalization techniques to compete with larger, established players. It is particularly useful for CEOs, CTOs, CMOs, and other C-suite executives who want to understand the strategic value of AI-driven personalization and how it can transform their business operations and customer engagement. or Professionals responsible for crafting and executing marketing strategies who wish to incorporate AI-driven personalization to improve customer targeting, engagement, and conversion rates. or Managers overseeing product development and user experience who need to understand how to integrate personalization features into their products. or Individuals managing online stores who want to optimize their platforms using AI-driven personalization to improve shopping experiences and increase sales. or Managers responsible for implementing and maintaining the technological infrastructure that supports AI-driven personalization solutions. or Business consultants and advisors who guide organizations on digital transformation and the adoption of AI technologies. or Founders and business owners of startups and SMEs who are looking to adopt advanced personalization techniques to compete with larger, established players.

Enroll now: AI-Driven Personalization: Modern Business Leader's Guide

Summary

Title: AI-Driven Personalization: Modern Business Leader's Guide

Price: $44.99

Average Rating: 4.8

Number of Lectures: 37

Number of Quizzes: 8

Number of Published Lectures: 37

Number of Published Quizzes: 8

Number of Curriculum Items: 45

Number of Published Curriculum Objects: 45

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

• The concept of one-to-one marketing and personalization at scale.
• The importance of personalization in modern businesses.
• The role of algorithms in personalization systems.
• The use of diverse data sources, including explicit, implicit, and contextual data.
• Measuring benefits and business value of personalization.
• Practical challenges faced when implementing AI-Driven personalization
• The algorithms: Collaborative filtering (user-based and item-based). Content-based filtering.
• Technologies required for implementing real-time personalization.
• Use of behavioral targeting, contextual personalization, dynamic pricing, search result reordering, and in-session messaging in real-time environments.
• Addressing technical and performance challenges in real-time personalization.
• Strategies for data collection, user consent, data usage, sharing practices, retention policies, and user control.
• Technical measures like encryption, access control, data segmentation, and API security to protect user data.
• Key takeaways from successful AI-driven personalization by companies like Netflix, Amazon, and Spotify.
• Strategies to scale personalization effectively.
• How to start small and progressively improve personalization efforts.
• Balancing innovation with privacy and data protection to build trust and value for customers.

Who Should Attend

• CEOs, CTOs, CMOs, and other C-suite executives who want to understand the strategic value of AI-driven personalization and how it can transform their business operations and customer engagement.
• Professionals responsible for crafting and executing marketing strategies who wish to incorporate AI-driven personalization to improve customer targeting, engagement, and conversion rates.
• Managers overseeing product development and user experience who need to understand how to integrate personalization features into their products.
• Individuals managing online stores who want to optimize their platforms using AI-driven personalization to improve shopping experiences and increase sales.
• Managers responsible for implementing and maintaining the technological infrastructure that supports AI-driven personalization solutions.
• Business consultants and advisors who guide organizations on digital transformation and the adoption of AI technologies.
• Founders and business owners of startups and SMEs who are looking to adopt advanced personalization techniques to compete with larger, established players.

Target Audiences

• CEOs, CTOs, CMOs, and other C-suite executives who want to understand the strategic value of AI-driven personalization and how it can transform their business operations and customer engagement.
• Professionals responsible for crafting and executing marketing strategies who wish to incorporate AI-driven personalization to improve customer targeting, engagement, and conversion rates.
• Managers overseeing product development and user experience who need to understand how to integrate personalization features into their products.
• Individuals managing online stores who want to optimize their platforms using AI-driven personalization to improve shopping experiences and increase sales.
• Managers responsible for implementing and maintaining the technological infrastructure that supports AI-driven personalization solutions.
• Business consultants and advisors who guide organizations on digital transformation and the adoption of AI technologies.
• Founders and business owners of startups and SMEs who are looking to adopt advanced personalization techniques to compete with larger, established players.