Service Marketing for Business Administration

Service Marketing for Business Administration, available at $19.99, has an average rating of 4.33, with 20 lectures, based on 6 reviews, and has 30 subscribers.

You will learn about What Are Services and Why Study Services? Growth Of Service In Indian Economy 4 Understanding Customer Expectations Perception Through Marketing Research Service Marketing Mix Service Differentiation Service Marketing Process Service Marketing – Pricing Strategy New Service Development Market Segmentation Case Study – Hotel Industry Difference Between Goods And Services Marketing Customer Behavior In Services Consumer Perception Of Services Case Study – Southwest Airlines Case Study – Mumbai Dabbawalas Buying Decision Process Branding Services Bases for Segmenting Customers What is Service Quality? This course is ideal for individuals who are Managers or BBA Students or MBA Students or Professionals It is particularly useful for Managers or BBA Students or MBA Students or Professionals.

Enroll now: Service Marketing for Business Administration

Summary

Title: Service Marketing for Business Administration

Price: $19.99

Average Rating: 4.33

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

What Are Services and Why Study Services?
Growth Of Service In Indian Economy
4 Understanding Customer Expectations
Perception Through Marketing Research
Service Marketing Mix
Service Differentiation
Service Marketing Process
Service Marketing – Pricing Strategy
New Service Development
Market Segmentation
Case Study – Hotel Industry
Difference Between Goods And Services Marketing
Customer Behavior In Services
Consumer Perception Of Services
Case Study – Southwest Airlines
Case Study – Mumbai Dabbawalas
Buying Decision Process
Branding Services
Bases for Segmenting Customers
What is Service Quality?

Who Should Attend

Managers
BBA Students
MBA Students
Professionals

Target Audiences

Managers
BBA Students
MBA Students
Professionals

Service marketing consists of the social and managerial processes by which products; services and value are exchanged in order to fulfill individuals or group’s needs and wants.

Service Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow…or conform to someone else’s products, services or values. Simply, if it doesn’t facilitate a “sale” then it’s not marketing

Service marketing is be the management process of anticipating, identifying and satisfying customer requirements profitably. Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion.

Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business.

When one markets a service business, one must keep in mind that reputation, value, delivery of “Managing the evidence” refers to the act of informing customers that the service encounter has been performed successfully. It is best done in subtle ways like providing examples or descriptions of good and poor service that can be used as a basis of comparison. The underlying rationale is that a customer might not appreciate the full worth of the service if they do not have a good benchmark for comparisons.

However, it is worth remembering that many of the concepts, as well as many of the specific techniques, will work equally well whether they are directed at products or services

Course Curriculum

Chapter 1: Service Marketing

Lecture 1: Why Study Services?

Lecture 2: What Are Services

Lecture 3: Growth Of Service In Indian Economy

Lecture 4: 4 Understanding Customer Expectations & Perception Through Marketing Research

Lecture 5: Service Marketing Mix

Lecture 6: Service Differentiation

Lecture 7: Service Marketing Process

Lecture 8: Service Marketing – Pricing Strategy

Lecture 9: New Service Development

Lecture 10: Market Segmentation

Lecture 11: Case Study – Hotel Industry

Lecture 12: Difference Between Goods And Services Marketing

Lecture 13: Customer Behavior In Services

Lecture 14: Consumer Perception Of Services

Lecture 15: Case Study – Southwest Airlines

Lecture 16: Case Study – Mumbai Dabbawalas

Lecture 17: Buying Decision Process

Lecture 18: Branding Services

Lecture 19: Bases for Segmenting Customers

Lecture 20: What is Service Quality?

Instructors

Jatin Bhide
MBA Instructor

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 5 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu