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Communications in the Supply Chain

Business

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Communications in the Supply Chain, available at $19.99, has an average rating of 4.25, with 129 lectures, based on 24 reviews, and has 458 subscribers.

You will learn about You will understand the communication of Social Media has evolved into more than just another advertising channel for retailers, within the Supply Chain You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain You will grasp the ramifications on to the supply chain with the emergence and development of multi-channel retailing You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology This course is ideal for individuals who are This course is applicable to anyone who operates in; procurement, planning, operations, warehouse, distribution, wholesale, third party logistics and or undertaking academic studies. At whatever level you are operating, you will take away positive knowledge that you can use at your place of work or studies. or This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain. or This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology. or This course is providing the student with a practical understanding of the key communication issues and challenges multiple stakeholders in the Supply Chain & Logistic face on a daily basis. or Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career. It is particularly useful for This course is applicable to anyone who operates in; procurement, planning, operations, warehouse, distribution, wholesale, third party logistics and or undertaking academic studies. At whatever level you are operating, you will take away positive knowledge that you can use at your place of work or studies. or This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain. or This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology. or This course is providing the student with a practical understanding of the key communication issues and challenges multiple stakeholders in the Supply Chain & Logistic face on a daily basis. or Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

Enroll now: Communications in the Supply Chain

Summary

Title: Communications in the Supply Chain

Price: $19.99

Average Rating: 4.25

Number of Lectures: 129

Number of Published Lectures: 129

Number of Curriculum Items: 129

Number of Published Curriculum Objects: 129

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • You will understand the communication of Social Media has evolved into more than just another advertising channel for retailers, within the Supply Chain
  • You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
  • You will grasp the ramifications on to the supply chain with the emergence and development of multi-channel retailing
  • You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
  • You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
  • You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
  • You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
  • measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology

Who Should Attend

  • This course is applicable to anyone who operates in; procurement, planning, operations, warehouse, distribution, wholesale, third party logistics and or undertaking academic studies. At whatever level you are operating, you will take away positive knowledge that you can use at your place of work or studies.
  • This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
  • This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
  • This course is providing the student with a practical understanding of the key communication issues and challenges multiple stakeholders in the Supply Chain & Logistic face on a daily basis.
  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

Target Audiences

  • This course is applicable to anyone who operates in; procurement, planning, operations, warehouse, distribution, wholesale, third party logistics and or undertaking academic studies. At whatever level you are operating, you will take away positive knowledge that you can use at your place of work or studies.
  • This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
  • This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
  • This course is providing the student with a practical understanding of the key communication issues and challenges multiple stakeholders in the Supply Chain & Logistic face on a daily basis.
  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

Important notes:

  • Current promotional price is $29, but will increase to $149
  • New lectures and updates
  • Support

Good communications is about developing image, reputation, credibility and authority. It influences opinion and behaviour all organisations have to communicate.

They have no choice.

They must influence all those groups around them, upon which their success relies, by the projection of their actions and reactions.

Manufactures, producers, retailers, suppliers all have to make sure their messages are communicated consistently and coherently to every audience both inside and outside of the business.

Development of a strong brand positions a range of products and services a company brings to the market. It conveys the value of the company.

Branding is increasingly important where product differentiation is less easy to establish. The rise of social media and technology and the ability to deal direct with the end consumer, is generating significant complexity in the supply chain.

As today’s consumers have been conditioned by multiple industries, to expect personalised interactions across different channels.

It is all about customer connectivity. Omnichannel retailing has created multiple sales opportunities for retailers. Simultaneously it is creating havoc in their operating model and upstream supply chains, whilst they attempt to integrate the e-commerce purchasing volumes. Allowing them to develop the buy-anywhere-fulfil anywhere and return anywhere retail consumer experience.

This course provides a practical examination of the communication process within the modern SC&L.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: Course Title

Lecture 3: Resources needed for the Course

Lecture 4: Course Landscape

Chapter 2: Building Communities

Lecture 1: Introduction

Lecture 2: Communities impact on Supply Chain

Lecture 3: A statement for your journey….

Chapter 3: Key Benefits of Social Media in the Supply Chain

Lecture 1: Introduction

Lecture 2: Social Media Quotes

Lecture 3: Key Benefit 1 – Connecting people

Lecture 4: Key Benefit 2 – Connecting members with each other

Lecture 5: Key Benefit 3 – Connects members with no members

Lecture 6: Community at work – The Scottish referendum

Lecture 7: Conclusion

Chapter 4: Why do Companies use Social Media

Lecture 1: Advantage of Social Media in the product development stage

Lecture 2: Develop a customer base prior launch

Lecture 3: Finding early brand advocates

Lecture 4: Gaining Trust

Chapter 5: Supply Chain Management & the Use of Social Media

Lecture 1: Introduction

Lecture 2: Logistics

Lecture 3: Supply Chain strategy

Lecture 4: Supply Chain planning

Lecture 5: Supply Chain application

Lecture 6: A real operational example

Lecture 7: Asset Management

Lecture 8: My challenge with procurement

Lecture 9: Product life cycle management

Lecture 10: Conclusion

Chapter 6: Supply Chain Community Triangle

Lecture 1: Introduction

Lecture 2: Connect brands and customers

Lecture 3: Connects members

Lecture 4: Connect non-members

Chapter 7: Brand Community Pillars

Lecture 1: Introduction

Lecture 2: Participation in a group based collaborative effort

Lecture 3: Individual Membership into a community

Lecture 4: Common desires/goals/interest/passions/values

Lecture 5: Brand production and consumption activities

Lecture 6: Mutual trust and reward

Lecture 7: Socialness, dialogue and interaction

Lecture 8: Customisation of experience

Lecture 9: Online platform with off line experiences

Chapter 8: The End Game for Brands

Lecture 1: Introduction

Lecture 2: Accelerated Sales

Lecture 3: More foot fall / web traffic

Lecture 4: Save Operating Cost

Lecture 5: Drive marketing efficiencies

Lecture 6: Entrench Brand loyalty

Lecture 7: Aldi and Lidl -example of Brand loyalty

Lecture 8: Improve Operations

Lecture 9: Support Products

Lecture 10: Upsell Services

Chapter 9: The Direct Benefits for Brands

Lecture 1: Lead the Industry Agenda and Conversation

Lecture 2: Organisation wide – Customer centricity

Lecture 3: Galvanise employees / vendors

Lecture 4: Superior Innovation and Solutions

Lecture 5: Favourable grassroots perception

Lecture 6: New distribution selling/distribution/ customisation channel

Chapter 10: The Power of Word of Mouth

Lecture 1: Introduction

Lecture 2: Examples of the power of Word of Mouth (WOM)

Lecture 3: Ryanair and the impact of WOM

Lecture 4: Importance of WOM and examples

Lecture 5: Impact of WOM on the Supply Chain

Lecture 6: Five Principles of Word of Mouth

Chapter 11: Performance Management

Lecture 1: Introduction

Lecture 2: Social Media gives us Information before Interaction

Lecture 3: Real Case -impact of social media

Lecture 4: How to apply the information into an operation

Lecture 5: The evolution of the driver job to a company ambassador

Lecture 6: Conclusion

Chapter 12: Social Dimension in the B2B Relationship

Lecture 1: The acceptance of social media for companies

Lecture 2: TRIP

Lecture 3: About Collaboration

Lecture 4: Exchange and Execution

Lecture 5: The key function of drivers explained

Chapter 13: Maslows Pyramide

Lecture 1: Introduction

Lecture 2: Our need to survive

Lecture 3: We need to improve

Lecture 4: Our values

Lecture 5: Conclusion

Chapter 14: Social Media encourages Collaboration

Lecture 1: Introduction

Lecture 2: Collaboration and Trust

Lecture 3: The traditional ways are changing

Lecture 4: B2B-B2C-C2B Collaboration

Lecture 5: Conclusion

Lecture 6: Mc Kinsey

Chapter 15: Who are the Social Media Actors

Instructors

Rating Distribution

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  • 2 stars: 3 votes
  • 3 stars: 7 votes
  • 4 stars: 7 votes
  • 5 stars: 7 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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