Positioning for Tech Startups by Sramana Mitra

Positioning for Tech Startups by Sramana Mitra, available at $44.99, has an average rating of 4.98, with 15 lectures, based on 27 reviews, and has 62 subscribers.

You will learn about How to position a product or service. How to segment a market. How to achieve product-market fit. How to do competitive analysis. This course is ideal for individuals who are Entrepreneurs trying to start a company. or Entrepreneurs trying to test an idea. or Entrepreneurs trying to validate an idea. or Entrepreneurs trying to size the market for an idea. It is particularly useful for Entrepreneurs trying to start a company. or Entrepreneurs trying to test an idea. or Entrepreneurs trying to validate an idea. or Entrepreneurs trying to size the market for an idea.

Enroll now: Positioning for Tech Startups by Sramana Mitra

Summary

Title: Positioning for Tech Startups by Sramana Mitra

Price: $44.99

Average Rating: 4.98

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

How to position a product or service.
How to segment a market.
How to achieve product-market fit.
How to do competitive analysis.

Who Should Attend

Entrepreneurs trying to start a company.
Entrepreneurs trying to test an idea.
Entrepreneurs trying to validate an idea.
Entrepreneurs trying to size the market for an idea.

Target Audiences

Entrepreneurs trying to start a company.
Entrepreneurs trying to test an idea.
Entrepreneurs trying to validate an idea.
Entrepreneurs trying to size the market for an idea.

In this course, we’ll delve into the intricate world of positioning, unraveling its critical significance in the quest for product market fit. As you embark on your entrepreneur journey, understanding the nuances of positioning becomes paramount. It’s not just about launching a product; it’s about positioning it strategically to capture the market’s attention and demand.

Throughout these lectures, we’ll dissect the mechanics of positioning, exploring key elements such as segmentation, competitive analysis, and pricing strategies. Developed as an integral part of the esteemed core 1Mby1M curriculum, this course imparts knowledge honed over 15 years..

Drawing from my vast experience collaborating with startups of every size and stage, I emphasize the universal importance of positioning in fostering business success. Whether you’re working on a budding startup or within a seasoned corporation, effective positioning serves as the catalyst for scalability and rapid growth.

I’ll share insights gained from numerous turnaround projects, illustrating how strategic positioning can breathe new life into struggling ventures, paving the way for product market fit. Whether you’re launching innovative solutions or refining existing offerings, mastering the art of positioning is indispensable in navigating the dynamic tech startup landscape.

Join me as we embark on this enriching journey, uncovering how positioning acts as the linchpin in unlocking enduring success in the ever-evolving tech industry. Let’s innovate, disrupt, and thrive together!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Positioning for Tech Startup Entrepreneurs

Lecture 3: Value Proposition

Lecture 4: Customer Segmentation

Lecture 5: Competitive Positioning

Lecture 6: Positioning Case Study: Starmind CEO Marc Vontobel

Lecture 7: Business Models

Lecture 8: Use Cases

Lecture 9: When to Pivot Case Study: Bullhorn Co-founder Art Papas

Lecture 10: Katana CEO Kristjan Vilosius on Building a Global ERP Company from Estonia

Lecture 11: Bloomfilter Founder Erik Severinghaus on Positioning a Generative AI Startup

Lecture 12: Pitch and Mentoring Roundtable: Great Positioning Discussion – Ron

Lecture 13: Pitch and Mentoring Roundtable: Positioning Conversation – Abishek

Chapter 2: Additional Content

Lecture 1: Practice Exercise

Lecture 2: Extra

Instructors

Sramana Mitra
Founder and CEO of One Million by One Million / 1Mby1M

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 1 votes
5 stars: 26 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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