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Creating Strategic and Operational Marketing Plans

Business

Rating3.9
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Creating Strategic and Operational Marketing Plans, available at $49.99, has an average rating of 3.9, with 63 lectures, based on 145 reviews, and has 7419 subscribers.

You will learn about 1. Understand various business orientations and the emerging of the Marketing Orientation 2. Define key Marketing concepts from credible academic and professional references 3. Explain the Marketing scope and its importance for any organization 4. Outline vital Ethical considerations when practicing marketing 5. Explain the Marketing Planning Process based on the APIC framework 6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans using the provided templates and the step-step guidelines 7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments 8. Reflect on best international marketing practices throgh many cases studies at different sectors 9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss 10. Design and generate Strategic Marketing Goals by applying SWOT and TOWS tools 11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool 12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy 13. Understand the concepts of Segmentation, Targeting, and Positions (STP) 14. Defining and managing the 7Ps of the Marketing Mix 15. Demonstrate the elements of the Corporate Identity Mix 16. Understand the Customer Journey while assessing various touchpoints 17. Developing Operational Marketing Plans based on SMART objectives This course is ideal for individuals who are Marketing Managers and Directors who want to create strategic and operational marketing plans. or People who are aiming to create a solid marketing foundation. or Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing. It is particularly useful for Marketing Managers and Directors who want to create strategic and operational marketing plans. or People who are aiming to create a solid marketing foundation. or Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.

Enroll now: Creating Strategic and Operational Marketing Plans

Summary

Title: Creating Strategic and Operational Marketing Plans

Price: $49.99

Average Rating: 3.9

Number of Lectures: 63

Number of Published Lectures: 63

Number of Curriculum Items: 63

Number of Published Curriculum Objects: 63

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

  • 1. Understand various business orientations and the emerging of the Marketing Orientation
  • 2. Define key Marketing concepts from credible academic and professional references
  • 3. Explain the Marketing scope and its importance for any organization
  • 4. Outline vital Ethical considerations when practicing marketing
  • 5. Explain the Marketing Planning Process based on the APIC framework
  • 6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans using the provided templates and the step-step guidelines
  • 7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
  • 8. Reflect on best international marketing practices throgh many cases studies at different sectors
  • 9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
  • 10. Design and generate Strategic Marketing Goals by applying SWOT and TOWS tools
  • 11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
  • 12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
  • 13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
  • 14. Defining and managing the 7Ps of the Marketing Mix
  • 15. Demonstrate the elements of the Corporate Identity Mix
  • 16. Understand the Customer Journey while assessing various touchpoints
  • 17. Developing Operational Marketing Plans based on SMART objectives

Who Should Attend

  • Marketing Managers and Directors who want to create strategic and operational marketing plans.
  • People who are aiming to create a solid marketing foundation.
  • Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.

Target Audiences

  • Marketing Managers and Directors who want to create strategic and operational marketing plans.
  • People who are aiming to create a solid marketing foundation.
  • Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.

At the end of this course, you will be able to:

1. Understand various business orientations and the emerging of the Marketing Orientation

2. Define key Marketing concepts from credible academic and professional references

3. Explain the Marketing scope and its importance for any organization

4. Outline vital Ethical considerations when practicing marketing

5. Explain the Marketing Planning Process based on the APIC framework

6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines

7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments

8. Reflect on best international marketing practices through many cases studies at different sectors

9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss

10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools

11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool

12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy

13. Understand the concepts of Segmentation, Targeting, and Positions (STP)

14. Defining and managing the 7Ps of the Marketing Mix

15. Demonstrate the elements of the Corporate Identity Mix

16. Understand the Customer Journey while assessing various touchpoints

17. Developing Operational Marketing Plans based on SMART objectives

Course Curriculum

Lecture 1: Welcoming

Chapter 1: Introduction

Lecture 1: Course content

Lecture 2: About the tutor

Lecture 3: Important notes

Chapter 2: Business orientations

Lecture 1: Introduction to the different business Orientations

Lecture 2: The Production Orientations

Lecture 3: The Product Orientations

Lecture 4: The Selling Orientations

Lecture 5: The Marketing Orientations

Lecture 6: Session 2 Summary

Chapter 3: Introduction to marketing and marketing planning

Lecture 1: Introduction to Marketing

Lecture 2: The scope of Marketing, part A

Lecture 3: The scope of Marketing part B

Lecture 4: The importance of Marketing

Lecture 5: Marketing and Ethics

Lecture 6: The marketing planning process, the APIC framework

Chapter 4: Audit & Analysis, stage one in the marketing planning process

Lecture 1: Introduction to The Marketing Audit

Lecture 2: Macro Audit using PESTEL

Lecture 3: Micro Audit using the 5 Forces

Lecture 4: Internal Audit using the 7S (Part 1)

Lecture 5: Internal Audit using the 7S (Part 2)

Lecture 6: Internal Audit using the 7S (Part 3)

Lecture 7: Assessment using SWOT Part 1 (office background)

Lecture 8: Assessment using SWOT Part 2

Lecture 9: Final remarks on the market audit stage

Lecture 10: Nike case study workshop (part 1): considerations before conducting the worhshop

Lecture 11: Nike case study workshop (part 2A): Macro Audit with PESTEL

Lecture 12: Nike case study workshop (part 2B): Macro Audit using PESTEL

Lecture 13: Nike case study workshop (part 3):Micro Environment Audit, Porter 5 Forces Model

Lecture 14: Nike case study workshop (part 4): Task Environment Audit, 7 S’ Framework

Lecture 15: Nike case study workshop (part 5): SWOT analysis

Chapter 5: Session 5: Planning, stage two in the marketing planning process

Lecture 1: Setting strategic marketing goals using the TOWS tool

Lecture 2: Assessing Strategic options using SAF

Lecture 3: Using The Ansoff Matrix to Develop Marketing Strategy

Lecture 4: Creating value for targeted customers (part A)

Lecture 5: Creating value for targeted customers (part B)

Lecture 6: Creating value for targeted customers (part C)

Lecture 7: The marketing mix (empty room)

Lecture 8: The marketing mix, Product (part A)

Lecture 9: The marketing mix, Product (part B)

Lecture 10: The marketing mix, Place (part A)

Lecture 11: The marketing mix, Place (part B)

Lecture 12: The marketing mix, Promotion (part A)

Lecture 13: 44.The marketing mix, Price (part A)

Lecture 14: The marketing mix, Price (part B)

Lecture 15: The marketing mix, Process

Lecture 16: The marketing mix, People

Lecture 17: The marketing mix, Physical Evidence

Lecture 18: Final remarks on the 7Ps of the Market

Lecture 19: 7Ps in action Restaurants

Lecture 20: The fundamentals of building a corporate identity

Lecture 21: Last comments on about the planning st

Chapter 6: Implementation, stage three in the marketing planning process

Lecture 1: Marketing implementation

Lecture 2: The Marketing Operation Plan (part A)

Lecture 3: The Marketing Operation Plan (part B)

Lecture 4: The Marketing Operation Plan (part C)

Lecture 5: Understanding the customer's journey and touchpoints

Lecture 6: Case study on Customer's journey and touchpoints

Chapter 7: Control

Lecture 1: Definition of KPIs and performance dashboards (office background)

Lecture 2: Marketing KPIs

Chapter 8: New bonus lectures!

Lecture 1: Business Development

Lecture 2: Corporate Identity Mix

Chapter 9: Conclusion

Lecture 1: Thank You!

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 6 votes
  • 3 stars: 18 votes
  • 4 stars: 52 votes
  • 5 stars: 69 votes

Frequently Asked Questions


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You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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