Customer Education

Customer Education, available at $49.99, with 48 lectures, and has 5 subscribers.

You will learn about You will learn what Customer Education is and its main tools Learn about Customer Education metrics and what to measure depending on your goal Where to allocate your customer education strategy in your company What are the main tools at your disposal This course is ideal for individuals who are Ideal for Customer Success and Service professionals who need their customers to better understand their product and service or Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads or Small business owners and startups who want to understand how they can gain greater customer loyalty and retention It is particularly useful for Ideal for Customer Success and Service professionals who need their customers to better understand their product and service or Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads or Small business owners and startups who want to understand how they can gain greater customer loyalty and retention.

Enroll now: Customer Education

Summary

Title: Customer Education

Price: $49.99

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 48

Number of Published Curriculum Objects: 48

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

You will learn what Customer Education is and its main tools
Learn about Customer Education metrics and what to measure depending on your goal
Where to allocate your customer education strategy in your company
What are the main tools at your disposal

Who Should Attend

Ideal for Customer Success and Service professionals who need their customers to better understand their product and service
Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads
Small business owners and startups who want to understand how they can gain greater customer loyalty and retention

Target Audiences

Ideal for Customer Success and Service professionals who need their customers to better understand their product and service
Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads
Small business owners and startups who want to understand how they can gain greater customer loyalty and retention

Are you looking to improve your skills as a professional and enhance your company’s customer education? Look no further! Customer Education is designed to help you accelerate your customer’s learning and help them find more value in your product or service.

This is particularly useful for customer service and success professionals, marketing professionals who want to generate more qualified leads, and small business owners who wish to improve customer loyalty and retention.

Customer Education is about you accelerating your customer’s learning so that they find more and more value in your product or service.
Ideal for Customer Success and Service professionals who need their customers to better understand their product and service
Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads
Small business owners and startups who want to understand how they can gain greater customer loyalty and retention

In this course, you will learn about customer education, its metrics, and how to implement it in your company or startup. We will discuss instructional design theory, how to choose a platform, and help you plan your first customer education content in a straightforward, no-fuss manner. Join us today and become a better-prepared professional for new challenges!

Hello there, my name is Ivan Chagas!

I’m a polymath and an online and in-person Brazilian instructor with more than 11,000 students in four languages. Self-employed with an instructional design studio, I work educating my clients’ clients by producing educational content, scripts, complete courses and entire educational platforms, always focusing on education and generating new business opportunities. So, I work on a daily basis with customer education!

Course Curriculum

Chapter 1: What is Customer Education

Lecture 1: Course opening

Lecture 2: What is Customer Education

Lecture 3: A quick introduction: who is your instructor

Lecture 4: Looking for more content?

Lecture 5: What composes the Customer Education area?

Lecture 6: Expanding on the concept of Customer Education

Lecture 7: The most common mistakes when implementing Customer Education

Lecture 8: And what’s the matter with just reading theories about instructional design?

Lecture 9: What is Customer Education: think about the goals first

Chapter 2: Who is responsible for Customer Education?

Lecture 1: Who is responsible for Customer Education

Lecture 2: What is your objective with your Customer Education strategy?

Lecture 3: Customer Education in Customer Services/Success

Lecture 4: Customer Education in marketing and communication

Lecture 5: Customer Education as a product for sale

Lecture 6: Customer Education in the product area

Lecture 7: The worst alternative for implementing a Customer Education

Lecture 8: Final tip on who is responsible for Customer Education

Chapter 3: Measuring success in Customer Education strategy

Lecture 1: What are the Customer Education Metrics?

Lecture 2: How to measure the results of Customer Education strategies?

Lecture 3: Operational metrics: is my content being accessed?

Lecture 4: Content engagement metrics: is my content being consumed?

Lecture 5: Utility metrics: are my contents enjoyable?

Lecture 6: Learning metrics: are people actually learning?

Lecture 7: Customer Education metrics have to be linked to business objectives

Chapter 4: The main tools in Customer Education

Lecture 1: The main tools in Customer Education

Lecture 2: Knowledge base

Lecture 3: On-demand courses or classes

Lecture 4: Live classes or webinars

Lecture 5: Blog and inbound marketing

Lecture 6: Ebooks and rich content

Lecture 7: Onboarding and Product Tour

Lecture 8: How to integrate the main tools in Customer Education in your strategy

Chapter 5: Instructional Design: quick guide

Lecture 1: Customer Education and instructional design

Lecture 2: What is instructional design?

Lecture 3: What does an instructional designer do in practice?

Lecture 4: Where can an instructional designer work?

Lecture 5: How can an instructional designer help with the Customer Education process?

Lecture 6: What are the main theories and techniques of instructional design?

Lecture 7: Learning theories

Lecture 8: Content planning models

Lecture 9: How can instructional design help with my Customer Education process?

Lecture 10: More courses on instructional design

Chapter 6: How to target your audience for online courses

Lecture 1: How to target your audience for online courses

Lecture 2: What is the target audience anyway

Lecture 3: Some examples of target audience for online courses

Lecture 4: How do you decide who your online course is for?

Lecture 5: The 5 best ways to research the target audience for your online course

Lecture 6: Final tips on target audience

Instructors

Ivan Chagas
Designer Instrucional, Top Instructor, 11k students

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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