Craft Business Power: Online Selling For Artists And Makers

Craft Business Power: Online Selling For Artists And Makers, available at $29.99, has an average rating of 3.75, with 34 lectures, based on 113 reviews, and has 682 subscribers.

You will learn about Create a realistic set of business goals for their craft or artisan business Create and refine a brand strategy Understand the product strategy options available and how to create a solid product plan Create a pricing strategy for your new business Learn where to sell online including your own site as well as online marketplaces Explore promotional strategies including email marketing, social media, and paid ad options Learn growth strategies that will help expand your startup from the kitchen table to a thriving 'real' business This course is ideal for individuals who are This course is designed for artisans, crafters, and makers who want to launch a craft business. or Private labeler product makers who need to create and launch a brand will also find value in this course or Craft sellers who currently sell offline and want to sell online might also find this helpful. It is particularly useful for This course is designed for artisans, crafters, and makers who want to launch a craft business. or Private labeler product makers who need to create and launch a brand will also find value in this course or Craft sellers who currently sell offline and want to sell online might also find this helpful.

Enroll now: Craft Business Power: Online Selling For Artists And Makers

Summary

Title: Craft Business Power: Online Selling For Artists And Makers

Price: $29.99

Average Rating: 3.75

Number of Lectures: 34

Number of Published Lectures: 34

Number of Curriculum Items: 34

Number of Published Curriculum Objects: 34

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Create a realistic set of business goals for their craft or artisan business
Create and refine a brand strategy
Understand the product strategy options available and how to create a solid product plan
Create a pricing strategy for your new business
Learn where to sell online including your own site as well as online marketplaces
Explore promotional strategies including email marketing, social media, and paid ad options
Learn growth strategies that will help expand your startup from the kitchen table to a thriving 'real' business

Who Should Attend

This course is designed for artisans, crafters, and makers who want to launch a craft business.
Private labeler product makers who need to create and launch a brand will also find value in this course
Craft sellers who currently sell offline and want to sell online might also find this helpful.

Target Audiences

This course is designed for artisans, crafters, and makers who want to launch a craft business.
Private labeler product makers who need to create and launch a brand will also find value in this course
Craft sellers who currently sell offline and want to sell online might also find this helpful.

This is the companion video series to the Craft Business Powerbook (available on Amazon).

Home based craft businesses are enabling thousands of families to enjoy additional income. It has never been easier to start a craft business. But how do you sell your art or craft products in the age of Amazon? How do you use the Internet to find and serve high-quality customers?

In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They’ve sold several million dollars of products online and they outline a 15 day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.

About The Instructor:�In this course the instructor shares insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built Liberty Jane® and Pixie Faire®.�

How Is This Course Different?�This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won’t find anywhere else.�

Who Is This Course Designed For?�Although everyone is welcome, this course is designed for makers, crafters, artists and private labelers (who are just starting out), more than anyone else. It will help them design a brand, clarify their product and pricing strategy – and learn to sell online. Students should have a basic understanding of business and a willingness to learn and grow. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, or at least a product idea.�

You May Find This Course Too Basic If…�If you already have a brand, product strategy, social media plan, and ongoing business income. This course is designed as a guide for beginners that intermediate or advanced students might enjoy too. Additionally, if you are trying to bring an existing successful business online, you may find this course too basic because we spend a lot of time on goal setting, branding, product strategy, and pricing.

Course Curriculum

Chapter 1: Welcome To Startup Power

Lecture 1: Startup Power 10 Reasons It's A Great Time To Start An Online Business

Lecture 2: Startup Power Course Overview

Chapter 2: Establishing Your Business Goals

Lecture 1: Business Goal Setting Introduction From Nietzche To Covey

Lecture 2: Business Goal Setting 3 Types Of Goals

Lecture 3: The Corridor Principle

Lecture 4: The Goalsetting Guidebook

Lecture 5: The Goal Audit Exercise

Lecture 6: The Goal Setting Exercise

Chapter 3: Entrepreneurial Branding Strategies

Lecture 1: Introduction To Branding Beyond The Logo

Lecture 2: The Visible And Invisible Elements Of A Brand

Lecture 3: 8 Brand Naming Methods That Are Proven To Work Well

Lecture 4: The Brand Naming Checklist To Ensure You Can Use Your Name

Lecture 5: How To Get A Professional Logo

Lecture 6: Bonus: An Introduction To Brand Archetypes

Lecture 7: The Branding Guidebook

Lecture 8: The Brand Builders Checklist

Chapter 4: Product Workshop

Lecture 1: An Introduction To Product Strategy And 8 Methods For Creating New Products

Lecture 2: Example: Mike Kittridge And Yankee Candle

Lecture 3: The Blue Ocean Method Of Product Strategy

Lecture 4: Example: Chuck Williams And William Sonoma

Lecture 5: The Integrated Product Suite Concept

Lecture 6: The Product Strategy Guidebook

Chapter 5: Price Workshop

Lecture 1: The Pricing Workshop

Lecture 2: The Pricing Guidebook

Chapter 6: Placement, Distribution and Platforms

Lecture 1: The Placement Workshop

Lecture 2: The Placement (or Distribution) Guidebook

Lecture 3: The Platform Evaluation Exercise

Lecture 4: The Platform Stacking Calculator Worksheet

Chapter 7: Promotion, how to get the word out about your products and brand

Lecture 1: Promotion Workshop

Lecture 2: The Promotion Guidebook

Lecture 3: The Traffic From Promotions Estimator Exercise

Lecture 4: The Traffic Planning 12-Month Exercise

Chapter 8: Growth Strategies For Your Small Business

Lecture 1: Growth Strategies

Lecture 2: The Business Systems Exercise

Instructors

Jason Miles
Rated As Most Popular E-commerce Instructor

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 17 votes
4 stars: 31 votes
5 stars: 61 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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