Digital Business Analytics – Analítica de Negocios Digitales

In this course you will understand the basis of digital business and analytics, which could be used in diverse businesses – offline or online – in a variety of industries. At the same time, we will review the main techniques of digital analytics, its characteristics and differences. We will introduce distinct myths and recommendations that are relevant for the implementation of digital analytics in your organization. Finally, the course is an overview of digital business and will contribute to the best practice of data analytics in the context of business and clients.

Learn about digital analytics and support your studies with data in your organization. Review the digital business context and leverage the power of analytics in the new economy by learning the distinct methods used in digital data analytics. This course will help you to understand better your business and your clients paving the way to enhance your performance.

* Al concluir el curso entenderás las bases de la analítica digital o Digital Business Analytics, que podrás aplicar a distintos negocios -físicos o digitales- en industrias diversas. De igual forma verás las principales técnicas de analítica digital, sus características y diferencias. Por último verás distintos mitos y recomendaciones para implementar adecuadamente dentro de tu organización la práctica de la analítica y crear una visión holística del negocio y del cliente.

* Conoce qué es la analítica digital o Digital Business Analyics, y cómo sustenta el estudio de la datos dentro de la organización. Revisa el contexto del Digital Business Analytics en la nueva economía y aprende a diferenciar las distintas técnicas de analítica digital entre básica y avanzada y cómo puedes emplearlas para entender mejor el desempeño del negocio y a tu cliente.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!