Digital Product Management

Digital Product Management, available at $59.99, has an average rating of 4.2, with 97 lectures, 7 quizzes, based on 455 reviews, and has 2669 subscribers.

You will learn about What a Digital Product Manager Is and Does. How to define strategy, goals and tactical objectives. Market and competitive analysis basics. Build, Buy, Acquire considerations. Stakeholder Management. Overall product and customer lifecycle management. Product vision and definition. Online business models. Manufacturer presence and third party selling. Fraud and legal issues. Minimum Viable Product Concepts / Lean. Requirements Specification. Information Architecture (Site Maps, Flows, Structures). Visual Design, User Interface and Experience. Content Strategy – strategy, SEO, distribution. eCommerce – intro, home pages, search and category pages, detail pages, shopping cart and ROBO. Mobile Considerations – Responsive, and more. Wireframing & Prototyping. Usability. Special Components: Search and Taxonomy. Project Management and Agile Methods, Scrum and Kanban. Internet Development Technologies. If you Need to Learn Code, How to Learn and Play with Code if you want. Basic HTML, CSS, Web Server technology, Databases, Development languages, APIs. About optimizing speed. Analytics, KPIs for Web and Mobile. Marketing, earned, owned and paid. …and more! This course is ideal for individuals who are Those entering the workforce and considering a career in digital product management. or Relatively inexperienced product managers who have come to the job via other career paths and may lack formal training or skills in the practice. or Developers, Creatives or those in other roles who are considering making a move into the product side of the business. or Developers, Creatives or those in other roles who would like to understand their overall business better and interact more effectively with the product management function. or Anyone working in the digital products field who wishes to more fully understand the value and values of the Product Management Role. It is particularly useful for Those entering the workforce and considering a career in digital product management. or Relatively inexperienced product managers who have come to the job via other career paths and may lack formal training or skills in the practice. or Developers, Creatives or those in other roles who are considering making a move into the product side of the business. or Developers, Creatives or those in other roles who would like to understand their overall business better and interact more effectively with the product management function. or Anyone working in the digital products field who wishes to more fully understand the value and values of the Product Management Role.

Enroll now: Digital Product Management

Summary

Title: Digital Product Management

Price: $59.99

Average Rating: 4.2

Number of Lectures: 97

Number of Quizzes: 7

Number of Published Lectures: 97

Number of Published Quizzes: 7

Number of Curriculum Items: 104

Number of Published Curriculum Objects: 104

Original Price: $159.99

Quality Status: approved

Status: Live

What You Will Learn

What a Digital Product Manager Is and Does.
How to define strategy, goals and tactical objectives.
Market and competitive analysis basics.
Build, Buy, Acquire considerations.
Stakeholder Management.
Overall product and customer lifecycle management.
Product vision and definition.
Online business models.
Manufacturer presence and third party selling.
Fraud and legal issues.
Minimum Viable Product Concepts / Lean.
Requirements Specification.
Information Architecture (Site Maps, Flows, Structures).
Visual Design, User Interface and Experience.
Content Strategy – strategy, SEO, distribution.
eCommerce – intro, home pages, search and category pages, detail pages, shopping cart and ROBO.
Mobile Considerations – Responsive, and more.
Wireframing & Prototyping.
Usability.
Special Components: Search and Taxonomy.
Project Management and Agile Methods, Scrum and Kanban.
Internet Development Technologies.
If you Need to Learn Code, How to Learn and Play with Code if you want.
Basic HTML, CSS, Web Server technology, Databases, Development languages, APIs.
About optimizing speed.
Analytics, KPIs for Web and Mobile.
Marketing, earned, owned and paid.
…and more!

Who Should Attend

Those entering the workforce and considering a career in digital product management.
Relatively inexperienced product managers who have come to the job via other career paths and may lack formal training or skills in the practice.
Developers, Creatives or those in other roles who are considering making a move into the product side of the business.
Developers, Creatives or those in other roles who would like to understand their overall business better and interact more effectively with the product management function.
Anyone working in the digital products field who wishes to more fully understand the value and values of the Product Management Role.

Target Audiences

Those entering the workforce and considering a career in digital product management.
Relatively inexperienced product managers who have come to the job via other career paths and may lack formal training or skills in the practice.
Developers, Creatives or those in other roles who are considering making a move into the product side of the business.
Developers, Creatives or those in other roles who would like to understand their overall business better and interact more effectively with the product management function.
Anyone working in the digital products field who wishes to more fully understand the value and values of the Product Management Role.

Digital Product Management is a specialty discipline within general product management, but increasingly, just about any business will be integrating aspects of digital into their products and processes. Much focus has been put on digital product management as related to startups and new business creation. However, digital is increasingly a strategic aspect of just about any business from manufacturers to retailers. This course will not only go deeply into various aspects of business strategy, competitive analysis and lifecycle management, but digital specific issues for both pure digital products and digital aspects of traditional businesses. Of course we’ll cover product roadmapping and product management for Web and Mobile. And while we’ll be looking at a lot of the “How To Do It” technologies, (Minimum Viable Product definition, Agile Methods, Product Creation from Wireframes to Code), we’re also going to go over a wide variety of digital business models. We’re going to look at a lot of the “Whys” and think about “What are the right things to do.” These are the questions Product Managers need to answer for customers, co-workers, their businesses and stockholders.

This course is the result of decades or Product Management leadership, team building and mentorship. Most of the material comes from hands on use in training or mentoring product managers or answering specific questions practitioners have faced in the field.

The slides in the presentation are based on real world presentations done over time. The narrative intenationally closely follows the slides so that anyone who happens to use the course on a small device with challenging display can still hear everything and anyone who wants to skip the listening could more quickly go through the slides.

Your Instructor:

Scott Germaise is a Senior Product Manager leader with experience from Associate to VP level at multiple startups and established digital businesses across content, community and commerce products. As an inventor with six patents and several more pending, he has served as product manager at some of the first consumer online services. He’s designed, built or managed some of the world’s first ecommerce stores and Internet products. As co-founder of About, Scott has led the product team at what’s become one of the longest lasting top information services around. Having led early product efforts at companies from About, (now Dotdash), to OpenSky, Keep and more, plus consulting roles with dozens of others, this course is the result of those experiences. Many of Scott’s former direct reports have gone on to Director and VP Product roles.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Intro & Goals

Lecture 2: How to Use this Course

Chapter 2: Product Management Basics

Lecture 1: Traditional & Digital Product Management

Lecture 2: Product/Market Fit & Management Frameworks

Lecture 3: Product Management Roles

Lecture 4: Traditional vs. Digital Product Management

Lecture 5: Strategy: Part 1 – What Should We Be Doing?

Lecture 6: Strategy: Part 2 – Strategic Frameworks

Lecture 7: Strategy: Part 3 – Roadmaps and Pivots

Lecture 8: Market and Competitive Analysis

Lecture 9: Know Your Customer: Part 1

Lecture 10: Know Your Customer: Part 2

Lecture 11: Creating Business Value

Lecture 12: Build, Buy, Acquire

Lecture 13: Stakeholder Management

Lecture 14: Overall Product Lifecycle Management

Lecture 15: Customer Lifecycle Management & Lifetime Value

Lecture 16: Managing Failure

Lecture 17: Leadership

Lecture 18: Being a Product Manager

Lecture 19: ACTIVITY: Do a SWOT Analysis

Lecture 20: ACTIVITY: Brand Perception Map

Lecture 21: ACTIVITY: Create a User Persona

Lecture 22: ACTIVITY: Stakeholder Mapping

Chapter 3: Product Planning

Lecture 1: Product Vision and Definition

Lecture 2: Roadmapping: Feature Prioritization

Lecture 3: Online Businesses – What are You?

Lecture 4: Online Business Models

Lecture 5: Offline Products & Components

Lecture 6: Manufacturer Presence & Third Party Selling

Lecture 7: Fraud

Lecture 8: Legal

Lecture 9: ACTIVITY: Product Prioritization Matrix

Chapter 4: Product Management for Web and Mobil

Lecture 1: Minimum Viable Product Concepts / Lean

Lecture 2: Requirements Specification

Lecture 3: Information Architecture

Lecture 4: Visual Design: Part 1 – User Interface and Experience

Lecture 5: Visual Design: Part 2 – User Interface and Experience Continued

Lecture 6: Content Strategy

Lecture 7: Social & Community: Part 1 – Landscape, Goals/Strategies, Social Analytics

Lecture 8: Social & Community: Part 2 – Engagement, Examples, Tactics

Lecture 9: Ecommerce: Part 1 – Intro, Homepage

Lecture 10: Ecommerce: Part 1A – Home Page Example Tour

Lecture 11: Ecommerce: Part 2 – Search and Category Pages

Lecture 12: Ecommerce: Part 3 – Detail Pages

Lecture 13: Ecommerce: Part 4 – Shopping Cart and Research Online, Buy Offline (ROBO)

Lecture 14: Ecommerce: Part 5 – Bricks & Clicks

Lecture 15: Mobile: Part 1 – Industry Status, Customer Usage

Lecture 16: Mobile: Part 2 – Mobile Tech Stack: Responsive, Apps, Native, Hybrids

Lecture 17: Wireframing & Prototyping: Part 1 – Page & Element Level Schematics

Lecture 18: Wireframing & Prototyping: Part 2 – Tool Examples

Lecture 19: Usability

Lecture 20: Special Components: Search Part 1 – How it Works

Lecture 21: Special Components: Search Part 2 – Ranking, Search Analytics, Microformats

Lecture 22: Special Components: Taxonomy: Part 1 – Intro & Facets

Lecture 23: Special Components: Taxonomy: Part 2 – Standards, Microformats, Folksonomies

Lecture 24: ACTIVITY: Sitemaps & Wireframing

Chapter 5: Project Management

Lecture 1: Project Management is not Product Management

Lecture 2: Agile: Part 1

Lecture 3: Agile: Part 2

Chapter 6: Internet Development Technologies

Lecture 1: Do you Need to Learn Code?

Lecture 2: Building Better Software

Lecture 3: HTML & CSS: Part 1

Lecture 4: HTML & CSS: Part 2

Lecture 5: Web Server Technology, The Cloud, DevOps

Lecture 6: Databases: Part 1 – The Workhorses Behind the Scenes

Lecture 7: Databases: Part 2 – Some Examples

Lecture 8: Databases: Part 3 – Technical Details

Lecture 9: Development Languages for Web and Mobil

Lecture 10: How to Learn and Play with Code

Lecture 11: Code Training – Online

Lecture 12: Code Training – MAMP Tools

Lecture 13: Code Training – XAMPP Tools

Lecture 14: Code Training – Hosting Options

Lecture 15: Special Focus: APIs

Lecture 16: Special Focus: Speed

Lecture 17: ACTIVITY: Speed Tests & Chrome DevTools

Chapter 7: Analytics

Lecture 1: Analytics: Introduction

Lecture 2: Key Performance Indicators (KPIs)

Lecture 3: Key Performance Indicators – Mobile

Lecture 4: Google Analytics: Part 1 – Intro to Google's Tools

Lecture 5: Google Analytics: Part 2 – Tricks & Gotcha’s, Report Details & Attribution

Lecture 6: Google Analytics: Part 3 – Profiles, Funnels, Studio, And Search Console

Lecture 7: ACTIVITY: Create a Custom Report and Apply a Segment

Chapter 8: Marketing

Lecture 1: Introduction to Marketing: Part 1 – Intro & Goals

Lecture 2: Introduction to Marketing: Part 2 – Customers & Communications

Instructors

Scott Germaise
Udemy Fan and Instructor

Rating Distribution

1 stars: 11 votes
2 stars: 28 votes
3 stars: 107 votes
4 stars: 166 votes
5 stars: 143 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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