Digital Strategy Mastery : Amazon Success Secrets

Digital Strategy Mastery : Amazon Success Secrets, available at $19.99, has an average rating of 4.2, with 17 lectures, based on 96 reviews, and has 2102 subscribers.

You will learn about Digital strategy success principles at the MBA level using Amazon analysis How to evaluate Amazon's strategic decisions from an investor point of view Practical application of business strategy in the online business context of Amazon How to use the takeaways from the course to build your own successful digital strategy, or help your consulting clients to succeed in theirs This course is ideal for individuals who are Investors looking to understand Amazon and its performance or Consultants in Strategy and Management looking to gain knowledge in the digital business space or Business leaders interested in digital transformation and strategic thinking or Business Analysts or Business students curious about online business or Entrepreneurs venturing online It is particularly useful for Investors looking to understand Amazon and its performance or Consultants in Strategy and Management looking to gain knowledge in the digital business space or Business leaders interested in digital transformation and strategic thinking or Business Analysts or Business students curious about online business or Entrepreneurs venturing online.

Enroll now: Digital Strategy Mastery : Amazon Success Secrets

Summary

Title: Digital Strategy Mastery : Amazon Success Secrets

Price: $19.99

Average Rating: 4.2

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Digital strategy success principles at the MBA level using Amazon analysis
How to evaluate Amazon's strategic decisions from an investor point of view
Practical application of business strategy in the online business context of Amazon
How to use the takeaways from the course to build your own successful digital strategy, or help your consulting clients to succeed in theirs

Who Should Attend

Investors looking to understand Amazon and its performance
Consultants in Strategy and Management looking to gain knowledge in the digital business space
Business leaders interested in digital transformation and strategic thinking
Business Analysts
Business students curious about online business
Entrepreneurs venturing online

Target Audiences

Investors looking to understand Amazon and its performance
Consultants in Strategy and Management looking to gain knowledge in the digital business space
Business leaders interested in digital transformation and strategic thinking
Business Analysts
Business students curious about online business
Entrepreneurs venturing online

You are looking to master your knowledge in digital strategy and transformation, which is so important to succeed in today’s increasingly digital business world. You may be a business leader looking to make effective, well-informed decisions in the online space, or a consultant looking to better serve your clients venturing online, or maybe you are simply curious to learn what it takes to formulate and execute a successful digital strategy. This course will teach you the most valuable MBA level concepts in the context of one of the world’s largest and most successful online companies today: Amazon.

In my experience, having taught MBA and Executive courses to managers and entrepreneurs, the best way to learn strategy is the best way to lean strategy is by studying real-world companies to understand what drives their success, discover what strategic decisions helped them achieve their goals, learn from cautionary tails of their failures — and from all of that draw conclusions so that you can apply them and succeed in your business practice. In this course, we’ll go deep inside Amazon, and you will take away powerful lessons from this company’s journey to success and ongoing strategic initiatives. Then you can use these takeaways to formulate your successful digital strategy, make wise investment decisions, or help your consulting clients to succeed in theirs.

The purpose of this course to establish a link between academic wisdom and practical application in the exciting and constantly evolving online business world. Begin your learning journey by signing-up for this insightful course today!

Course Curriculum

Chapter 1: Course Introduction

Lecture 1: What you will learn in this course

Chapter 2: The Online Retail Side of Amazon : Learn Major Success Principles

Lecture 1: The Business Model of Growth

Lecture 2: Network Effects

Lecture 3: Focus or Diversify?

Lecture 4: Opening to Third Party Sellers

Lecture 5: The Long-Tail

Chapter 3: Amazon Beyond Retail : Corporate-Level Strategy, Successes and Failures

Lecture 1: Sales vs. Profits

Lecture 2: Diversifying Beyond Retail

Lecture 3: Acquisitions for the Right Reasons

Lecture 4: The Channel Conflict

Lecture 5: The Big Data Advantage

Chapter 4: Back-End Execution Excellence : Key Factors in Performance and Profitability

Lecture 1: Order Fulfillment in Online Retail

Lecture 2: Delivery : Long-Haul vs. the Last Mile

Lecture 3: Optimizing the Cash Conversion Cycle

Lecture 4: The Omni-Channel Advantage

Chapter 5: Key Course Takeaways

Lecture 1: Key Takeaways : Maximize your Benefit from this Course

Lecture 2: Bonus Lecture from Liliya

Instructors

Liliya Lyubman
University Professor

Rating Distribution

1 stars: 1 votes
2 stars: 4 votes
3 stars: 12 votes
4 stars: 42 votes
5 stars: 37 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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