Restaurant Marketing: The Secret is in the Sauce™
Restaurant Marketing: The Secret is in the Sauce™, available at $49.99, has an average rating of 3.4, with 33 lectures, based on 61 reviews, and has 1463 subscribers.
You will learn about Learn 12 ways to INCREASE Customer Satisfaction! Determine your price strategy Know the 12 Characteristics of GREAT Managers so you will know who to hire. Learn about the 12 Styles of Leadership that will serve you both inside and outside the industry. The #1 Secret to Exponential Growth (it's not what you think) Learn all about the Power of Reciprocity and how to use it daily in order to have a more positive outlook on life, better results, and make more (and better) friends. Should you franchise or not? Learn about the 21 Pillars of Negotiation. These will serve you in almost every transaction in life: from negotiating your pay in the restaurant industry, to when you're checking out of a hotel, to making deals with family members. Learn how to use effective Strategic Marketing analysis for your restaurant. Should you offer delivery? This is not without its pitfalls. We discuss that topic here. Learn how to use effective Customer Relationship Marketing Learn how to INCREASE your RATINGS on Yelp. There are many things you can do WITHOUT violating Yelp's guidelines. Yelp does not teach you these things because it wants restaurants to just advertise with them. What most people don't realize is they can use YELP effectively for free. How to advertise EFFECTIVELY on yelp without spending tons of money. Make more money if you are an existing restaurant by using these 52 Sales Strategies Know the difference between starting a restaurant solely for profit (sure to fail) and starting a restaurant to serve a greater purpose. This course is ideal for individuals who are This course is for anyone who is thinking of opening a new restaurant or bar. or This course is also for anyone who ALREADY owns a restaurant, but is having issues with sales and marketing. or This course is for anyone who works in the restaurant industry and wants to learn more about it, grow as an individual, and make more. or This course is for families who already own restaurants and want to learn how to manage people more effectively. or This course is for anyone looking to open a new restaurant location or to start a franchise. or Anyone with an interest in the restaurant industry; to learn the lessons of this industry without losing tons of money opening in the wrong location or the wrong kind of business. or You should NOT take this course if you think opening a restaurant is easy. This course is the culmination of 4 years of research and includes over 600 pages of material (to be added soon). It will not be easy to finish and I will push you, so be prepared to study and research and do all that is necessary in order to succeed. It is particularly useful for This course is for anyone who is thinking of opening a new restaurant or bar. or This course is also for anyone who ALREADY owns a restaurant, but is having issues with sales and marketing. or This course is for anyone who works in the restaurant industry and wants to learn more about it, grow as an individual, and make more. or This course is for families who already own restaurants and want to learn how to manage people more effectively. or This course is for anyone looking to open a new restaurant location or to start a franchise. or Anyone with an interest in the restaurant industry; to learn the lessons of this industry without losing tons of money opening in the wrong location or the wrong kind of business. or You should NOT take this course if you think opening a restaurant is easy. This course is the culmination of 4 years of research and includes over 600 pages of material (to be added soon). It will not be easy to finish and I will push you, so be prepared to study and research and do all that is necessary in order to succeed. .
Enroll now: Restaurant Marketing: The Secret is in the Sauce™
Summary
Title: Restaurant Marketing: The Secret is in the Sauce™
Price: $49.99
Average Rating: 3.4
Number of Lectures: 33
Number of Published Lectures: 33
Number of Curriculum Items: 34
Number of Published Curriculum Objects: 34
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn 12 ways to INCREASE Customer Satisfaction!
- Determine your price strategy
- Know the 12 Characteristics of GREAT Managers so you will know who to hire.
- Learn about the 12 Styles of Leadership that will serve you both inside and outside the industry.
- The #1 Secret to Exponential Growth (it's not what you think)
- Learn all about the Power of Reciprocity and how to use it daily in order to have a more positive outlook on life, better results, and make more (and better) friends.
- Should you franchise or not?
- Learn about the 21 Pillars of Negotiation. These will serve you in almost every transaction in life: from negotiating your pay in the restaurant industry, to when you're checking out of a hotel, to making deals with family members.
- Learn how to use effective Strategic Marketing analysis for your restaurant.
- Should you offer delivery? This is not without its pitfalls. We discuss that topic here.
- Learn how to use effective Customer Relationship Marketing
- Learn how to INCREASE your RATINGS on Yelp. There are many things you can do WITHOUT violating Yelp's guidelines. Yelp does not teach you these things because it wants restaurants to just advertise with them. What most people don't realize is they can use YELP effectively for free.
- How to advertise EFFECTIVELY on yelp without spending tons of money.
- Make more money if you are an existing restaurant by using these 52 Sales Strategies
- Know the difference between starting a restaurant solely for profit (sure to fail) and starting a restaurant to serve a greater purpose.
Who Should Attend
- This course is for anyone who is thinking of opening a new restaurant or bar.
- This course is also for anyone who ALREADY owns a restaurant, but is having issues with sales and marketing.
- This course is for anyone who works in the restaurant industry and wants to learn more about it, grow as an individual, and make more.
- This course is for families who already own restaurants and want to learn how to manage people more effectively.
- This course is for anyone looking to open a new restaurant location or to start a franchise.
- Anyone with an interest in the restaurant industry; to learn the lessons of this industry without losing tons of money opening in the wrong location or the wrong kind of business.
- You should NOT take this course if you think opening a restaurant is easy. This course is the culmination of 4 years of research and includes over 600 pages of material (to be added soon). It will not be easy to finish and I will push you, so be prepared to study and research and do all that is necessary in order to succeed.
Target Audiences
- This course is for anyone who is thinking of opening a new restaurant or bar.
- This course is also for anyone who ALREADY owns a restaurant, but is having issues with sales and marketing.
- This course is for anyone who works in the restaurant industry and wants to learn more about it, grow as an individual, and make more.
- This course is for families who already own restaurants and want to learn how to manage people more effectively.
- This course is for anyone looking to open a new restaurant location or to start a franchise.
- Anyone with an interest in the restaurant industry; to learn the lessons of this industry without losing tons of money opening in the wrong location or the wrong kind of business.
- You should NOT take this course if you think opening a restaurant is easy. This course is the culmination of 4 years of research and includes over 600 pages of material (to be added soon). It will not be easy to finish and I will push you, so be prepared to study and research and do all that is necessary in order to succeed.
This course is about how to best open a restaurant. Should you franchise or do it alone or with a partner? We will also discuss the various topics related to the restaurant industry, including: How to Up-sell Customers; How to Create an Amazing menu; how to manage worker's comp. costs; how to hire and fire employees and specifically I will teach you what kind of questions to ask during job interviews. We will also discuss Restaurant marketing, strategic marketing, management, the POS system, how to find the best location and negotiate the lease with the landlord.
Negotiation tactic are very important and one chapter will focus on this. The materials included here are from the upcoming book: Restaurant Marketing: The Secret is in the Sauce™ by Dikran Iskenderian (copyright 2015). This will give you immense information and wisdom based on 4 years of research I have done for this book. I am qualified to teach this course because along with my family, I own and operate the famous Zankou Chicken® brand of restaurant throughout southern California.
I assume you will need about 2 months of reading and study to finish this course. The way it is structured, I recommend taking each subject mater AS YOU NEED IT, since it is not based on chronology. I will be including an electronic version of my upcoming book in this series. It will be available to download for everyone who purchases this course. The course is structured according to each chapter, and I will take my time presenting each subject matter accordingly. I will also provide the text for each lecture, available for download. Some of these chapters will contain review questions you should answer and use for self-study.
By the end of the course, you should have everything you need to help you open a restaurant business. I have also structured this course for those of you who may already own a restaurant but wish to make more money/ profits. It's also geared toward people in the restaurant industry who simply wish to learn more, excel, and succeed in climbing the economic ladder within their organization. I have spent over 1,200 hours creating this book and these materials. They are of high quality. I simply ask that you please not share them outside the community of users here, as the material is copyrighted. I will add a video once every 2 weeks, and add the text correspondingly. My goal is to constantly add new material throughout the year.
Thank you for considering taking my course. God bless.
Course Curriculum
Lecture 1: Video Preview
Chapter 1: 12 Characteristics of Leadership
Lecture 1: Video Lecture
Lecture 2: Transcript
Chapter 2: 12 Tips on How to Increase Customer Satisfaction in the Restaurant Industry
Lecture 1: Video Lecture
Lecture 2: Transcript
Chapter 3: 30 Ways to Increase Restaurant Sales (Part I)
Lecture 1: Video Lecture 1
Lecture 2: Video Lecture 2
Lecture 3: Transcript
Chapter 4: 30 More Ways to Increase Restaurant Sales (Part II)
Lecture 1: Video Lecture 1
Lecture 2: Video Lecture 2
Lecture 3: Q & A
Lecture 4: Transcript
Chapter 5: The Top 30 Things to Consider Before Signing A New Restaurant Lease (Part I)
Lecture 1: Video Lecture 1
Lecture 2: Video Lecture 2
Lecture 3: Transcript
Chapter 6: The Top 30 Things to Consider Before Signing A New Restaurant Lease (Part II)
Lecture 1: Video Lecture 1
Lecture 2: Video Lecture 2
Lecture 3: Q & A
Lecture 4: Transcript
Chapter 7: Organizing and Creating Menus
Lecture 1: Introduction
Lecture 2: Video Lecture 1
Lecture 3: Video Lecture 2
Lecture 4: Video Lecture 3
Lecture 5: Video Lecture 4
Lecture 6: Video Lecture 5
Lecture 7: Video Lecture 6 – Visuals
Lecture 8: Q & A, Conclusion
Chapter 8: 30 Best Ways to Motivate Employees (Part I)
Lecture 1: Introduction
Lecture 2: Video Lecture 1
Chapter 9: 30 Best Ways to Motivate Employees (Part II)
Lecture 1: Introduction
Lecture 2: Video Lecture 1
Lecture 3: Q & A, Conclusion
Chapter 10: Course Preview
Lecture 1: Vimeo Link
Instructors
-
Dikran Iskenderian
The Restaurant Marketing Expert™
Rating Distribution
- 1 stars: 6 votes
- 2 stars: 5 votes
- 3 stars: 13 votes
- 4 stars: 15 votes
- 5 stars: 22 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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