Actualizing and Marketing Products for Profit
Actualizing and Marketing Products for Profit, available at $59.99, has an average rating of 4.6, with 21 lectures, 14 quizzes, based on 26 reviews, and has 221 subscribers.
You will learn about WORKSHOP 1 gives you STEP-BY-STEP INSTRUCTION to turn YOUR IDEAS into Products, Services, and Startups for PROFIT. You will learn how to market your IDEA into a SELLABLE offering of value, then identify the PEOPLE who will likely buy your new app, product or service. You will create PRODUCTIZATION LISTS and fill them with CONTENT you will use in your BRANDING, marketing, and AD campaigns throughout the life-cycle of your business. You will learn to construct an ELEVATOR PITCH, to succinctly chat up your new venture, and excite potential users and investors. You will understand how to choose an effective PROFIT MODEL for the launch of your offering, as well as subsequent profit models for 3 and 5 years down the line. By the end of WORKSHOP 1, you will have the knowledge, techniques and methods to ACTUALIZE YOUR IDEAS into Products, Services, and Startups of value, for PROFIT. This course is ideal for individuals who are Entrepreneurs or Mompreneurs or Work-at-Home Innovators and Inventors or Retirees or Software Engineers or Application Developers or STEM University Students or Creatives—writers, artists, actors, designers, looking to sell their creations, blogs or vlogs or Seed-funded and Incubator Startup personnel or City College Students looking for a career path or Machine Learning Developers or Python Developers or Neural Network Developers or Deep Learning Developers or Software Designers or SaaS App Developers or Gamers or Game Developers or Business Developers or Business Founders or Small Business Owners or Women Founders or Retirees or CodeNewbies or Graphic Designers or Innovators It is particularly useful for Entrepreneurs or Mompreneurs or Work-at-Home Innovators and Inventors or Retirees or Software Engineers or Application Developers or STEM University Students or Creatives—writers, artists, actors, designers, looking to sell their creations, blogs or vlogs or Seed-funded and Incubator Startup personnel or City College Students looking for a career path or Machine Learning Developers or Python Developers or Neural Network Developers or Deep Learning Developers or Software Designers or SaaS App Developers or Gamers or Game Developers or Business Developers or Business Founders or Small Business Owners or Women Founders or Retirees or CodeNewbies or Graphic Designers or Innovators.
Enroll now: Actualizing and Marketing Products for Profit
Summary
Title: Actualizing and Marketing Products for Profit
Price: $59.99
Average Rating: 4.6
Number of Lectures: 21
Number of Quizzes: 14
Number of Published Lectures: 21
Number of Published Quizzes: 14
Number of Curriculum Items: 39
Number of Published Curriculum Objects: 35
Original Price: $74.99
Quality Status: approved
Status: Live
What You Will Learn
- WORKSHOP 1 gives you STEP-BY-STEP INSTRUCTION to turn YOUR IDEAS into Products, Services, and Startups for PROFIT.
- You will learn how to market your IDEA into a SELLABLE offering of value, then identify the PEOPLE who will likely buy your new app, product or service.
- You will create PRODUCTIZATION LISTS and fill them with CONTENT you will use in your BRANDING, marketing, and AD campaigns throughout the life-cycle of your business.
- You will learn to construct an ELEVATOR PITCH, to succinctly chat up your new venture, and excite potential users and investors.
- You will understand how to choose an effective PROFIT MODEL for the launch of your offering, as well as subsequent profit models for 3 and 5 years down the line.
- By the end of WORKSHOP 1, you will have the knowledge, techniques and methods to ACTUALIZE YOUR IDEAS into Products, Services, and Startups of value, for PROFIT.
Who Should Attend
- Entrepreneurs
- Mompreneurs
- Work-at-Home Innovators and Inventors
- Retirees
- Software Engineers
- Application Developers
- STEM University Students
- Creatives—writers, artists, actors, designers, looking to sell their creations, blogs or vlogs
- Seed-funded and Incubator Startup personnel
- City College Students looking for a career path
- Machine Learning Developers
- Python Developers
- Neural Network Developers
- Deep Learning Developers
- Software Designers
- SaaS App Developers
- Gamers
- Game Developers
- Business Developers
- Business Founders
- Small Business Owners
- Women Founders
- Retirees
- CodeNewbies
- Graphic Designers
- Innovators
Target Audiences
- Entrepreneurs
- Mompreneurs
- Work-at-Home Innovators and Inventors
- Retirees
- Software Engineers
- Application Developers
- STEM University Students
- Creatives—writers, artists, actors, designers, looking to sell their creations, blogs or vlogs
- Seed-funded and Incubator Startup personnel
- City College Students looking for a career path
- Machine Learning Developers
- Python Developers
- Neural Network Developers
- Deep Learning Developers
- Software Designers
- SaaS App Developers
- Gamers
- Game Developers
- Business Developers
- Business Founders
- Small Business Owners
- Women Founders
- Retirees
- CodeNewbies
- Graphic Designers
- Innovators
90% of all startups fail from bad to no marketing.
Entrepreneurs everywhere are busy developing apps, baking cupcakes, designing clothing and cutlery—each one hoping to create thriving businesses. But the fact is, most won’t survive without effective marketing.
Actualizing and Marketing Products for Profitteaches step-by-step Marketing PROCESS(not academic theory or founder’s stories), of building a business on a marketing foundation to assure efficient development, maximum growth, and sustained business success.
Taught LIVE @ Stanford, UC Berkeley and other universities, this proprietary marketing workshop is for entrepreneurs, mompreneurs, STEM, SaaS and game developers, and seasoned business pros—anyone looking to become their own boss, or grow their current business.
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Overview of Workshop 1: PRODUCTIZATION
Actualizing and Marketing Products for Profit, Workshop 1: PRODUCTIZATION,teaches the step-by-step PRACTICE of turning your ideas into apps, products, service, and even startups, and then marketing them for profit. Don’t have an idea you want to develop right now? No problem! Learn the RAF Marketing Method,and you’ll be able to plug most ANY IDEA into the methodology (kind of like an math equation ; ) to produce offerings of value, that SELL with your marketing efforts.
Productization is the process of ‘validating’ your offering by analyzing product/market fit to assess if you have a sellable concept before producing it. Creating something that a substantial number of people will likely want, requires a thorough understanding of what you plan to sell. Whether marketing an idea, or a product in development, or more effectively branding and marketing an existing offering, Productization provides an infrastructure for lean product development and producing SEO content marketing that gets response.
In this interactive workshop, you will learn to thoroughly examine the offering you’ve envision (or produced), assess your competition, and discover how to iterate your offering to make it uniquely valuable. You’ll discover target markets and users to sell to, and conceive future offerings that align with your current selection. You’ll produce Productization lists that will function as dynamic sources of content, filled with keywords related to your offering and business to use in your campaigns.
● MBA to marketing novice, PRODUCTIZATION will teach you all the marketing you’ll ever need to know to build, brand, and grow most any business.
● Learn how to identify the Features and Benefits of each potential, or produced offering.
● Define solutions your offering provides (entertainment; real goods and/or services; SaaS).
● Discover potential target markets and real customers that have a need for your offering.
● Perform Competitive Analysis on competition in your product/service space.
● Highlight and/or create Differentiators that make your offering better than your competitors.
● Explore Profit Models applicable to your product or service to determine how your offering will make money.
● Identify Horizontal and Vertical markets for your current offering, as well as future iterations (1.5, 2.0…) of your product or service.
● Construct an Elevator Pitch to chat up each new offering, and your new venture.
At the completion of Workshop 1, you will be able to turn most any idea, product in development, or existing product into a unique offering of value, and effectively market them for profit.
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After the completion of W1-Productization, you may begin Workshop 2–BRANDING (must be purchased separately), and in workbook form. You’ll “Take Aim” at your potential audience. You’ll learn to develop a brand identity for your offerings and business, including startup and product names, logos and taglines. Lectures drill deep into graphic design, from color theory to layering; grid-system layout; responsive UI/UX design, including a review of online technology from webhosts to CMS systems. You’ll begin a professional quality image library, and learn how to create stunning visual content, websites, targeted videos, landing pages, PPC and Organic social media campaigns and more at little to no cost. Explore traditional and trending content marketing techniques, including SMM/SEM best practices.
W1 and W2—Productization and Branding complete, you’re ready to “Fire— Launch” your branded offering to your targeted markets in Workshop 3–LAUNCH. You will create campaigns for product and lean startup launching of websites, print and digital advertising, email campaigns, and social media marketing (SMM) strategies. Learn Copywriting techniques for writing captivating headlines, and content marketing that SELLS your offerings. Print media basics, and soliciting PR are reviewed, as is using data analytics to increase ROI. Securing venture capital (VC), or crowd-source funding for your new venture completes the RAF Marketing Model.
By the last video lecture of this 3-part workshop series, you’ll be able to turn virtually any idea into a unique product or service of value, and sell it directly (licensing agreement), or launch your first offering of many to come as a startup, for profit.
Course Curriculum
Chapter 1: WORKSHOP 1— PRODUCTIZATION
Lecture 1: Lean Startup Marketing COURSE MAP
Lecture 2: RAF Marketing Method Introduction
Lecture 3: MARKETING 101
Lecture 4: Marketing 101 Meetup Slide Deck
Lecture 5: MARKETING 102
Lecture 6: PRODUCTIZATION Process
Lecture 7: PROJECT HIERARCHY
Lecture 8: PRODUCTIZING SAAS
Lecture 9: TARGET MARKETING
Lecture 10: TARGETING USERS
Lecture 11: The ELEVATOR PITCH
Lecture 12: ITERATIVE SEARCHING
Lecture 13: COMPETITIVE ANALYSIS
Lecture 14: HORIZONTAL & VERTICAL MARKETING
Lecture 15: PROFIT MODELS
Lecture 16: AFFILIATE MARKETING
Lecture 17: WORKSHOP 1 REVIEW
Chapter 2: ASSIGNMENTS to Actualize YOUR Idea into a Product for Profit
Lecture 1: Workshop1: LSM ASSIGNMENT INFORMATION
Lecture 2: ASSIGNMENT 1- PRODUCTIZATION LISTS
Lecture 3: ASSIGNMENT 2- ELEVATOR PITCH
Lecture 4: ASSIGNMENT 3- PROFIT MODELS
Instructors
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Jeri Cafesin
Turn Your IDEAS into PRODUCTS for PROFIT
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- 3 stars: 1 votes
- 4 stars: 8 votes
- 5 stars: 17 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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