Better Storytelling for Business
Better Storytelling for Business, available at $39.99, has an average rating of 4.05, with 41 lectures, 1 quizzes, based on 79 reviews, and has 522 subscribers.
You will learn about Review and understand the principles of good storytelling Develop compelling business stories Learn how to be a more persuasive storyteller Harness and hone better business communication techniques This course is ideal for individuals who are This course is aimed at business professionals who wish to present a more compelling and persuasive business case It is particularly useful for This course is aimed at business professionals who wish to present a more compelling and persuasive business case.
Enroll now: Better Storytelling for Business
Summary
Title: Better Storytelling for Business
Price: $39.99
Average Rating: 4.05
Number of Lectures: 41
Number of Quizzes: 1
Number of Published Lectures: 41
Number of Published Quizzes: 1
Number of Curriculum Items: 47
Number of Published Curriculum Objects: 47
Original Price: £44.99
Quality Status: approved
Status: Live
What You Will Learn
- Review and understand the principles of good storytelling
- Develop compelling business stories
- Learn how to be a more persuasive storyteller
- Harness and hone better business communication techniques
Who Should Attend
- This course is aimed at business professionals who wish to present a more compelling and persuasive business case
Target Audiences
- This course is aimed at business professionals who wish to present a more compelling and persuasive business case
Have you ever wondered why some people engage, persuade and influence more than others? Do you reach and hold an audiences attention? Can you change minds, thoughts and behaviours? Would you like to?
Storytelling techniques have the power to shift opinion, to make messages more memorable and they can lead to positive responses in those you seek to involve and inspire.
In this course on better Storytelling for Business, we’ll look at the ingredients to what makes a compelling story, what makes some messages more persuasive than others and how to structure your story in a way that is easy to follow and leaves a lasting impression.
We’ll set out on a journey, to make a business case – and to show how stories can make business communication more compelling – whatever the setting.
It may be that you have a proposal or pitch to put together, an important announcement that will affect the lives of others, a presentation to generate sales. Perhaps you have a media interview lined up and need your answers to inform and influence. Maybe you’d like to use better storytelling techniques to boost your following on social media.
This course will help you to develop content, make better connections with existing audiences and help you to reach and resonate with new ones.
So, if you want to improve storytelling to change minds, influence thoughts and affect behaviour – enrol now.
Course Curriculum
Chapter 1: What's in this course?
Lecture 1: What will I learn in Storytelling for Business?
Chapter 2: About the Instructor
Lecture 1: Course Instructor
Chapter 3: Introduction
Lecture 1: Welcome to Storytelling for Business
Chapter 4: Once upon a Time: Origins of Storytelling
Lecture 1: Origins of Storytelling
Chapter 5: Basic Instinct
Lecture 1: A Basic Instinct
Chapter 6: Outcomes & Objectives
Lecture 1: Outcomes
Chapter 7: Actions & Reactions
Lecture 1: Actions and Reactions | Part One
Lecture 2: Actions & Reactions | Example | Awareness Test
Lecture 3: Actions and Reactions | Part Two
Chapter 8: The Need for Evidence
Lecture 1: Need for Evidence | Part One
Lecture 2: Need for Evidence | Example | Water Conservation Facts
Lecture 3: Need for Evidence | Part Two
Chapter 9: Stories that Stick
Lecture 1: Stories that Stick | Part One
Lecture 2: Stories That Stick | Example | Road Safety Advert
Lecture 3: Stories that Stick | Part Two
Chapter 10: Why Words Matter
Lecture 1: Words Matter
Chapter 11: Stir the Senses
Lecture 1: Stir the Senses
Chapter 12: Heroes and Villains
Lecture 1: Heroes and Villains | Part One
Lecture 2: Heroes & Villains | Example 1 | BlackBerry
Lecture 3: Heroes & Villains | Part Two
Lecture 4: Heroes & Villains | Example 2 | Berocca
Lecture 5: Heroes & Villains | Part Three
Lecture 6: Heroes & Villains | Further example | Amy Cuddy's TED talk
Chapter 13: Making a Case
Lecture 1: Make a Compelling Case
Chapter 14: Know your Audience
Lecture 1: Know your Audience
Lecture 2: Know your Audience | Example | Ken Robinson
Chapter 15: Story Themes and Structures
Lecture 1: Themes & Structures | Part One
Lecture 2: Themes & Structures | Example | Google Reunion
Lecture 3: Themes & Structures | Part Two
Lecture 4: Themes & Structures | Example | Benjamin Zander
Lecture 5: Themes & Structures | Part Three
Chapter 16: The Role of the Storyteller
Lecture 1: Role of the Storyteller | Part One
Lecture 2: Role of the Storyteller | Example | Zac Goldsmith
Lecture 3: Role of the Storyteller | Part Two
Chapter 17: Who's Best to Tell your Story?
Lecture 1: Who Should Tell your Story?
Chapter 18: A Call to Action
Lecture 1: Call to Action
Chapter 19: Leading Phrases
Lecture 1: Leading Phrases | Part One
Lecture 2: Leading Phrases | Example
Lecture 3: Leading Phrases | Part Two
Chapter 20: The 4Ps
Lecture 1: The 4 P's
Chapter 21: That's All Folks!
Lecture 1: That's All Folks!
Instructors
-
communication360 online
A talented team of communication specialists -
Dominic Green
Communication Consultant
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 11 votes
- 4 stars: 27 votes
- 5 stars: 40 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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