Strategic Communication for Startups

Strategic Communication for Startups, available at $44.99, has an average rating of 5, with 11 lectures, based on 12 reviews, and has 1001 subscribers.

You will learn about Understanding the link between business goals and communication goals Step by step guidance how to create communication strategy document How to form a team, who to include and why Complete practical homeworks to bring knowledge into practice Get practical knowledge how to measure success This course is ideal for individuals who are Startup founders or Communications and PR managers working in startups or Startup marketing and PR team members or Everyone interested in PR and communications It is particularly useful for Startup founders or Communications and PR managers working in startups or Startup marketing and PR team members or Everyone interested in PR and communications.

Enroll now: Strategic Communication for Startups

Summary

Title: Strategic Communication for Startups

Price: $44.99

Average Rating: 5

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding the link between business goals and communication goals
Step by step guidance how to create communication strategy document
How to form a team, who to include and why
Complete practical homeworks to bring knowledge into practice
Get practical knowledge how to measure success

Who Should Attend

Startup founders
Communications and PR managers working in startups
Startup marketing and PR team members
Everyone interested in PR and communications

Target Audiences

Startup founders
Communications and PR managers working in startups
Startup marketing and PR team members
Everyone interested in PR and communications

If you are a startup founder and have a need to build visibility, trust, and credibility for your startup, this course is for you. I am sharing practical information and knowledge from my experience.

The content covers the basics of PR and communications:

– what strategic communication means for startups;

– how to write a communication strategy;

– how to set goals for PR and communications and measure them;

With my 11+ experience in PR and communications, often decision-makers don’t have the proper information and understanding of how businesses benefit from cohesive and effective strategic communication. Very often, founders have unrealistic expectations. The challenge is to understand the resources that are needed for implementing an effective communication strategy.

In this course, I try to show how communications work in a startup environment and will try to answer following questions:

why do business and communication lines have different target audiences?
what communication channels are the most effective for startups and why?
how to create a winning communication team
what are the measurement tools startups’ communications team should use?

I am eager to support founders’ teams in learning more about the importance of strategic communication and having relevant expectations.

I believe that with a proper foundation in strategic communication and taking small but important steps, your startup will be worldwide famous and will have credibility and trust.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What is strategic communication and why is it so crucial for starups

Lecture 2: Business goals and communication goals – what is the connection between them?

Lecture 3: How to develop communication strategy document – mandatory sections.

Lecture 4: How to define the target audiences.

Lecture 5: How to choose relevant and effective communication channels.

Lecture 6: Creating a communication message, difference between a message and a slogan.

Lecture 7: 5 W – create a communication matrix

Lecture 8: Events as a communication tool – why events are crucial for startups?

Lecture 9: Communication team composition – what expertise do you need and why.

Lecture 10: Measurement tools in PR and communication.

Lecture 11: Course summary

Instructors

Gvantsa Kikalishvili
Communication Enthusiast

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 12 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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